Kaya Youth, Marico’s premium skincare brand launches a new product range

Marico’s premium skincare brand, Kaya Youth launches a new product range; Kaya Youth Skin Relief- a complete skincare essential range to reverse the adversities triggered by the new normal of wearing a face mask.

Crafted by dermatologists, the Kaya Youth Skin Relief range is formulated for men and women to help soothe and treat the skin damage caused due to prolonged use of face masks.

Masks are the protective shield that is the need of the hour but makes one’s skin extremely vulnerable in the bargain.

Sweat and oil build-up, itchy skin, rashes, clogged pores, blemishes, germ build-up, and skin break out is the most common skin damage.

The emerging skin issue has also instigated a new terminology – ‘Maskne’ which is essentially the acne build-up due to masks.

This prompted the experts at Marico to develop a solution-oriented range, Kaya Youth Skin Relief to treat skin discomfort and irritation that cannot be treated with the composition of regular skincare products.

The Skin Relief is a sulphate free and paraben free range consisting of soothing characteristics with Allantoin and Cica extract also known as Tiger Grass as active elements.

Allantoin is an effective ingredient that can work wonders for sensitive and irritated skin. It helps the skin to retain moisture for a longer duration and stimulates cell renewal.

Cica, also or tiger grass; helps in skin regeneration, boosting blood circulation, moisture retention, and aids cellular repair.

The Kaya Youth Skin Relief Range is specially curated to prevent maskne and this unique composition aids healing and soothing keeping the skin healthy and supple.

The range offers essential products for a new skincare routine that befits the new normal, suitable for all skin types– Ultra Calm Face Cleanser, Pre-Mask Face Gel, and Skin Relief Overnight Recovery Cream.

The Ultra Calm Face Cleanser is the ideal before and after product with its ultra-mild, soap-free, tear-free properties maintaining the pH balance and gently washing 99.9% germs; leaving the skin refreshed. 

Pre-Mask Face Gel is an innovative product that acts as a protective layer between your skin and the mask reducing direct contact, friction, and irritation.

The lightweight gel with its quick-absorbing characteristics controls sweat and oil build-up that prevents clogged pores. 

Skin Relief Overnight Recovery Cream completes this evolved skincare regime with healing properties allowing skin restoration aided by intensive moisturisation keeping irritation, redness, rashes, and inflammation at bay.

Speaking on the launch, Sanjay Mishra, Chief Operating Officer – India Sales & Chief Executive Officer – New Business, Marico Limited, said, ” Today, wearing a mask is a necessary part of our lives.

As we continue to spend long hours under a mask, the skin tends to experience sweat, oil and germ build-up, rashes and sometimes the skin breaks out too.

With the launch of the new Kaya Youth Skin Relief range, we have introduced a complete skincare routine with products specially formulated to keep the skin healthy under the mask.

We plan to further expand the range to support the evolving needs of our discerning consumers.”