Interview with Keshu Keshvala, Chief Marketing Officer at TechAvidus – A trusted Web & Mobile App Development Company in India
Keshu Keshvala is a Chief Marketing Officer at TechAvidus – A trusted web and mobile app development company based in India, which provides the best web and mobile app development solutions for all platforms.
Keshu has 9 years of experience working in the IT, and software development industry. Delivering enterprise-level solutions and helping clients saving costs and finding effective and optimum solutions for their business needs.
Please tell us a little about your entrepreneurial journey
Keshu Keshvala: My entrepreneurial journey began with a passion for technology and a desire to create something innovative.
After completing his education in computer science, he started working for a software company where he gained valuable experience and honed his skills in software development.
However, I was always interested in starting my own IT company and eventually decided to take the leap.
I identified a gap in the market for bespoke software development services and decided to focus my efforts on providing customized solutions for businesses.
Starting with just a handful of clients, I worked tirelessly to build his company from the ground up. I invested in the latest technology and tools, hired a team of skilled developers, and worked hard to build a reputation for delivering high-quality solutions.
As My company grew, I continued to focus on innovation and expanding its service offerings. I diversified into areas such as web development, mobile app development, and digital marketing, and built a team of experts in each field.
Through his hard work and dedication, My company has grown into a successful IT firm with a strong reputation for delivering customized solutions to businesses of all sizes.
I continue to innovate and evolve his business to stay ahead of the curve and is committed to delivering the best possible value to his clients.
My entrepreneurial journey is a testament to the power of hard work, dedication, and a willingness to take risks in pursuit of your dreams.
Kindly brief us about your company, its specialization, and the services that it offers
Keshu Keshvala: TechAvidus is a custom software development company that offers a wide range of software development, web app development, mobile app development, and IT consulting services to businesses of all sizes.
With a team of experienced developers, designers, and consultants, TechAvidus has helped numerous clients across various industries to achieve their digital transformation goals.
TechAvidus has a team of experienced developers, designers, and consultants who have assisted numerous clients from various industries in achieving their digital transformation objectives.
Our commitment at TechAvidus is to provide our clients with innovative and dependable solutions that cater to their unique requirements.
We specialize in web and mobile application development, e-commerce development, custom software development, digital marketing, and IT consulting services.
Our collaborative and agile development process ensures that we work closely with our clients throughout the project’s lifecycle to fulfill their needs.
Our team employs the latest tools and technologies to deliver high-quality solutions that are secure, scalable, and easy to maintain.
We believe that clear communication is vital to the success of any project, and we remain readily available to answer any questions and provide regular progress updates.
We recognize that our success is linked to our clients’ success, and we strive to build long-term relationships with every client we work with.
As a result of our client-centric approach, we have earned top ratings on several freelancing/marketplace websites, including Clutch, and boast a 4.8 out of 5 rating on Google.
What is your biggest USP
Keshu Keshvala: My biggest USP lies in his ability to deliver highly customized solutions that are tailored to the specific needs of my clients.
Unlike many IT firms that offer a one-size-fits-all approach, My company takes the time to understand each client’s unique requirements and business objectives.
By working closely with clients to identify their pain points and objectives, I am able to design and deliver bespoke software solutions that address their specific needs.
This personalized approach ensures that clients get the most out of their technology investments and are able to achieve their business goals more effectively.
My company is also known for its focus on innovation and staying ahead of the curve. By investing in the latest technology and tools, and keeping a close eye on emerging trends.
Finally, I am committed to delivering exceptional customer service that sets him apart from his competitors.
I and my team are known for their responsiveness, professionalism, and dedication to delivering results.
This focus on customer satisfaction has helped to build a loyal client base that continues to rely on his expertise and services.
What inspired you to become an entrepreneur and start your own business?
Keshu Keshvala: My entrepreneurial journey began with a strong passion for technology and a desire to create something of my own.
After completing my education in computer science, I gained valuable experience working in the software development industry. However, I always had an entrepreneurial spirit and a dream of starting my own IT business.
I started my company with a clear vision and a deep understanding of the IT industry. I saw a gap in the market for bespoke software development services that would be tailored to the specific needs of clients.
With my technical expertise, I was able to build a team of skilled developers and create customized solutions for my clients.
In the early days of my business, I faced several challenges. I had to build my client base from scratch and establish a reputation for my company. However, I remained focused and committed to delivering high-quality solutions to my clients.
What was your mission and vision at the outset?
Keshu Keshvala: Our mission is to provide innovative and customized technology solutions that help businesses achieve their goals.
We strive to stay ahead of the curve and be a leader in the IT industry by providing cutting-edge services that are tailored to the specific needs of our clients.
Our team of skilled developers, designers, and digital marketers work tirelessly to ensure that our clients get the best possible value and achieve the results they desire.
How do you stay up-to-date with the latest technology and industry trends, and how has innovation played a role in your success?
Keshu Keshvala: Innovation has played a significant role in the success of our IT company. By embracing innovation and staying ahead of the curve, we have been able to provide our clients with cutting-edge solutions that deliver real business value.
We have invested in the latest technology and tools, and we are constantly exploring new ways to improve our services and processes.
Our commitment to innovation has helped us build a reputation for excellence in the industry and has been a key driver of our success.
What’s your company’s goals?
Keshu Keshvala: Our company aims to provide innovative and customized technology solutions that help businesses achieve their goals.
We strive to be a leader in the industry by delivering cutting-edge services that are tailored to the specific needs of our clients.
Our goal is to help our clients achieve their full potential by leveraging the power of technology and delivering exceptional value.
We are committed to staying ahead of the curve and constantly evolving our services to set the standard for excellence in the IT industry.
What was the inspiration behind turning an entrepreneur
Keshu Keshvala: My inspiration for turning into an entrepreneur was driven by his passion for technology and a desire to create something of his own.
I was always interested in computer science and fascinated by the power of technology to transform the way businesses operate.
During the time working in the software development industry, I gained valuable experience and insights into the challenges faced by businesses in adopting technology solutions.
I saw a gap in the market for bespoke software development services that could be tailored to the specific needs of clients.
What have been some of your failures, and what have you learned from them?
Keshu Keshvala: One common failure in the IT industry is overcommitting to a project’s timeline or scope. This can result in missed deadlines, low-quality work, and unhappy clients.
It’s important to be realistic about what can be delivered within a given timeframe and communicate effectively with clients about any potential delays or changes.
What were some of the biggest challenges you faced when starting your business, and how did you overcome them?
Keshu Keshvala: Starting an IT business can be a challenging and complex process, and there are several common challenges that entrepreneurs may face.
Here are some of the biggest challenges that are faced when starting an IT business, along with potential solutions to overcome them:
Finding and retaining talented employees: Recruiting and retaining talented employees is one of the biggest challenges faced by IT companies.
One solution is to establish a strong company culture that fosters employee growth and development, provides competitive compensation and benefits, and creates a positive work environment.
Building a strong brand and reputation: In a crowded and competitive market, it can be difficult to differentiate your IT company and build a strong brand and reputation.
One solution is to invest in marketing and branding efforts that highlight the unique value proposition of the company and showcase success stories and customer testimonials.
Staying ahead of the curve: Technology is constantly evolving, and it’s important for IT companies to stay ahead of the curve and remain competitive.
One solution is to invest in ongoing training and development, participate in industry events and conferences, and foster a culture of innovation and creativity within the company.
If you had one piece of advice to someone just starting out, what would it be?
Keshu Keshvala: Starting an IT company can be an exciting and challenging endeavor. Here are some general pieces of advice to keep in mind as you begin:
Identify your niche: Consider the type of IT services or products you want to offer and the target market you want to serve. This will help you focus on your strengths and differentiate yourself from competitors.
Build a strong team: Look for people who are passionate about technology and can help you develop a unique company culture.
Focus on customer satisfaction: Provide excellent customer service and support to build trust and establish your reputation in the industry. Make sure your customers are satisfied and willing to recommend your company to others.
Embrace innovation: Stay up-to-date with the latest technology trends and adapt to changes in the industry. Explore new ways to improve your services or products and keep your offerings competitive.
Plan for growth: Develop a clear business plan that outlines your goals, strategies, and financial projections.
Make sure you have the resources and funding you need to sustain and grow your company over time. Remember that starting a company requires dedication, hard work, and patience.
Your success tips for young and aspiring entrepreneurs
Keshu Keshvala: Follow your passion: Choose a business that you are passionate about, as it will help you stay motivated and overcome challenges.
Believe in yourself: Believe in your abilities and have confidence in your ideas. Don’t let self-doubt hold you back from pursuing your dreams.
Build a strong network: Surround yourself with supportive and knowledgeable people who can provide advice, mentorship, and connections.
Focus on the customer: Understand your target market and create products or services that meet their needs. Put the customer first in all aspects of your business.
Stay up-to-date with industry trends: Keep up-to-date with the latest industry trends and stay ahead of the competition.
Be adaptable: Be willing to adapt to changing circumstances and pivot your business when necessary.
Set goals and track progress: Set clear, measurable goals for your business and track your progress regularly. This will help you stay on track and make adjustments as needed.
Manage your finances wisely: Keep a close eye on your finances and manage your cash flow effectively. Don’t overspend, and make sure you have a solid financial plan in place.
Remember, entrepreneurship is a journey, not a destination. Keep learning, stay curious, and remain passionate about your business. With hard work, dedication, and perseverance, you can achieve success as an entrepreneur.
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