When it comes to keyword research and generating keyword modifiers there are a lot of companies out there that say they can do it all day, all night and all day.
They just need you to invest a bit of time and money into the process. And then there are those that say no such thing exists and that you must keep paying them for their services even if you don’t get any results.
I want to show you the right way to invest your time and your money in keyword research so you can maximize your success.
The first way to look at keyword research is to think of the traffic that is coming to your site every single day.
You can get an idea of the amount of traffic you’re getting by the amount of banner ads and text ads you’re having on each page of your site.
But you don’t want to just buy that information.
Knowing this information without digging deeper into the research on your own makes you the expert in the area and can make you look really good to the search engines.
That is why I suggest that you spend the first hour of the day creating questions and answers. And you sit there and imagine what people are really asking themselves because you create the framework for them to ask the questions.
I spent 15 hours of my first week creating questions and answers across multiple audiences with potential customers. And you can do it too. If you write a few articles online a couple of times and make some sales, getting the information out can be done in a few hours.
What’s the alternative?
But if you spend 15 hours getting one question or answer across you can get a ton of long tail traffic.
The traffic is just going to flow your way and it doesn’t take your time away from what you’re doing with your business.
The biggest benefit when you do this is that you become a known figure to people. Once you’ve proven to yourself that you can do it, money can soon follow if you’ve got the right plan planned on how to use seeking out authority partners, including article marketing, to build you up.
The fact is that if you want to make money, every place online is a potential market.
And if you leverage the internet to get good quality leads using certain keyword terms, you put yourself in a position where you can make quick sales.
You can do the research to go into great detail and discover through these specific keyword research tools exactly what your potential audience wants to know about your topic or how to make a specific purchase.
And using SEO strategies to leverage this information to attract those buyers is a great way to boost your income.
You can plan on setting up a pay-per-click advertising campaign using Google Adwords. That’s a great way to start making sales.
You CAN stand out against the competition.
You can do article marketing and get your name out there and be further behind the competition than ever before.
Just remember to write articles about topics your customers want to know about and placing a link back to your website can help optimize your search engine results too.
The Bottom Line – If you spend the time, money and resources on creating name recognition for your name, then you will ultimately increase your income.
If you are just starting out and have no brand recognition even offline it can be difficult to overcome other established names in the same markets.
But if you create name recognition and it is further along the road to the search engine rankings, you will get those additional sales.
Remember, you can make changes to your website.
You can add keywords to your website and build out backlinks to make sure your ‘Cold Weather Tips’ to keep your family or staff warm during the winter months can be found in your website and will help your local heating and cooling company’s rankings to increase.
Just because you have an established website full of listings and links, doesn’t mean your competition won’t put their own strategy into place.
You might be able to get away with using the same old keywords when you have been in the market for quite some time, but when you start to surpass them in sales, they will be able to focus on their own rankings and then you need to worry about the fact that someone has taken their business to the next level online.
Remember the competition is good.
Push yourself to the top of the search engine results and you’ll find you can get more listings on higher click rates. Hopefully, that will help you to keep making more money.
About the Author: Eve is a professional writer for Technical Writers with a first class degree in Business Management.
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She originally captured her passion for all things business related when she gained her work experience at a marketing agency, helping to manage several projects.