Transforming Digital Experiences: An Interview with Kishor Fogla, Founder of Yellow Slice

An interview with Kishor Fogla, Founder of Yellow Slice, An innovative UI/UX agency

In this engaging interview, Kishor Fogla, Founder of Yellow Slice, shares his insights on the evolving landscape of UI/UX design.

He discusses the agency’s innovative approach to creating user-centric experiences and the importance of blending creativity with technology in today’s digital world.

Yellow Slice describes itself as a design consultancy that “emotes and innovates to move the human experience forward.” Can you share an example of a project where this philosophy truly came to life?

Kishor Fogla: A collaborative project with a mental wellness app startup captures our philosophy in practice and exemplifies some of the work we did that had the greatest impact.

The platform had low user retention because it lacked empathy in its design; it felt more like a transaction rather than a supportive relationship to help heal through wellness.

To resolve this problem, our team thoroughly engaged in the user experience by gathering case study data from people with anxiety and depression through deep-dive interviews to explore their emotional triggers and needs.

We applied soft calming micro-interactions to mood-tracking animations, revamped mood-tracking animations, and introduced a “safe space” feature that let users pause during overwhelming moments to think about where they are over-defaulted to chronic scenarios.

After launch, engagement increased by 65%, and users described the app as feeling like a companion rather than a tool.

This project demonstrated our innovative empathetic approach, enabling us to develop interventions focused on solving problems in a profound way not often attempted that made an impactful difference.

“Yellow Days” seem like a fascinating cultural initiative. How has this weekly ritual impacted team bonding, creativity, or innovation at Yellow Slice?

Kishor Fogla:  “Yellow Days” were a cornerstone of Yellow Slice’s office culture, fostering team bonding, creativity, and innovation through weekly rituals where employees paused client work to explore passion projects, emerging technologies, and whimsical ideas (e.g., a “cat coffee machine”).

Structured into three formats—Yellow Insights (guest speakers), Hackdays (collaborative problem-solving), and Skill Presentations—these sessions sparked breakthroughs like an SVG animation experiment (inspired by claymorphism for The Actors’ Truth app), which evolved into a proprietary client offering.

By encouraging play without performance pressure, Yellow Days strengthened trust, energized client projects with fresh perspectives, and attracted talent seeking a culture of curiosity.

Though discontinued post-transition to remote work, their legacy persists in fostering a collaborative, innovation-driven ethos that continues to shape the company’s approach to creativity and problem-solving.

Your emphasis on transparency and freedom is refreshing in the UI/UX space. How do you maintain these values when working with high-pressure clients and tight deadlines?

Kishor Fogla: We will not yield on matters of openness and liberty, even in challenging times. Every single one of our projects gets started from granting the client expectations at the very first meeting, followed by fully engaging them throughout every collaborative stage via Figma and Miro.

 A case in point is when we worked on a financial service assignment that needed to be completed within 6 weeks, and we launched daily progress snapshot sharing along with bi-weekly “open house” feedback sessions.

That reduced surprises, lowered trust risks, and built incremental trust. Externally, we turn to our internal team and give them the right to raise concerns early, like one of our designers calling out a double navigation usability issue on a dashboard prototype during a sprint.

If we dealt with these issues, at this stage, no-cost revisions and accompanying frustrations would ensue. Freedom does not refer to exploitable chaos, but relinquishing control enables our clients to see the diverse ways their challenges can be tackled through expert creative navigation.

With services ranging from UX Audits to Dashboard Design and SVG Animations, how does Yellow Slice ensure consistency in user-centric design across such a broad spectrum?

Kishor Fogla: Yellow Slice maintains consistency in user-centric design across their broad service spectrum through their “Golden Thread” approach – a framework that connects all design elements back to user needs.

As demonstrated in the Shoonya trading platform project, they begin with comprehensive user research to identify specific pain points like slow performance, limited customization, and complex data visualization challenges.

Their STEP Process (Strategic, Tactical, Efficient, Purpose-driven) ensures that every solution, from UX audits to SVG animations, serves a functional purpose rather than being merely decorative.

For instance, their animated elements in the Market Flow Page helped users process complex trading data, while their customizable dashboards addressed personalization needs.

By consistently asking “Who is the person involved in this interaction?” and “What is their need?” across all services, Yellow Slice ensures that even their most technical solutions remain human-oriented and unified in purpose.

What advice would you give to young designers or design-driven startups trying to build a result-oriented and collaborative creative culture like Yellow Slice?

Kishor Fogla: To start, listen more than you speak. Designing entails resolving their issues, not flaunting your design appeal. Secondly, foster psychological safety. Junior designers with a degree of safety to play—safely experiment—and fail tend to innovate without restrictions.

An intern pitched a very unconventional navigation design during a client presentation, and it ultimately became the defining feature of the project.

Lastly, celebrate the outcome as an increase in user retention or enhancement of accessibility over the amount of time spent on it.

Culture takes time to develop, but if you turn that on its head and emphasize people over processes and enable teams to take ownership along with the freedom to control their creation, they will organically achieve great outcomes.

At Yellow Slice, we discovered that when given the opportunity to be heard, the most reserved individuals ironically tend to offer some of the most profound concepts.

Kishor Fogla’s vision for Yellow Slice highlights the transformative power of thoughtful design. His commitment to innovation and user experience positions the agency as a leader in the UI/UX space, paving the way for future advancements in digital interaction and engagement.

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