An interview with Kumar Ramamurthi, The CEO of BAXY Mobility, a leading manufacturer of 3-wheelers
We are excited to speak with Mr. Kumar Ramamurthi, the CEO of BAXY Mobility, a leader in manufacturing innovative 3-wheelers. Under Mr. Ramamurthi’s dynamic leadership, BAXY Mobility has been at the forefront of revolutionizing urban transportation.
Today, we’ll explore his vision for the future of sustainable mobility, the challenges and opportunities in the 3-wheeler market, and how BAXY Mobility is driving the evolution of eco-friendly transportation solutions.
Can you describe the journey that led you to become CEO of BAXY Mobility? What experiences and skills do you believe prepared you for this role?
Kumar Ramamurthi: I have close to 4 decades of corporate experience spanning across multiple functions, such as Finance, Taxation, Strategy, Sales, Sourcing, Operations, etc.. I have also been leading multiple business verticals like Technical Textiles, Industrial Plastics, Chemicals, Nutrition, Pharma and now Automobiles.
To me, leading business is driven by common sense with human approach. To me, always people come first. My belief in career is “Listen – Learn – Leverage – Lead”.
BAXY Mobility is known for its wide range of three-wheelers. How do you see the market for three-wheelers evolving, especially in light of increasing urbanization and environmental concerns?
Kumar Ramamurthi: The market for three-wheelers especially EV is expected to evolve positively due to rising urbanization and environmental concerns. As cities are becoming more congested, three-wheelers offer a compact and efficient last mile mobility, both in the cargo and passenger segment.
Additionally, the shift towards eco-friendly solutions due to the Government initiatives, is driving the adoption of electric three-wheelers, which can reduce emissions and contribute to cleaner urban environments.
This shift presents opportunities for manufacturers like BAXY Mobility to innovate and expand their offerings in sustainable mobility solutions.
Overall, the three-wheeler market is likely to grow as it aligns with the needs of urban populations and environmental goals. As per various Government, Niti Aayog and Consultants prognosis, amongst all types of automobiles, 3-Wheeler segment is estimated to grow at a CAGR >25% for the next 5 years.
What are some of the biggest challenges BAXY Mobility faces in the current market, and how do you plan to address them?
Kumar Ramamurthi: BAXY Mobility faces several significant challenges in the current market, including increasing competition, regulatory changes and the supply chain challenges. To address these challenges, we plan to focus on innovation and differentiation by investing in research and development to enhance our product offerings and incorporate advanced technologies.
By staying agile and responsive to market dynamics, we aim to maintain our competitive edge and promote sustainable mobility solutions. We have launched several major initiatives across the business for market rejuvenation, quality transformation, supply chain excellence as well as employee’s capability development.
Innovation is key in the automotive industry. What recent innovations has BAXY Mobility introduced, and what innovations do you see as crucial for the company’s future success?
Kumar Ramamurthi: BAXY Mobility is committed to innovation and high-quality design. Our product lineup includes cutting-edge mobility solutions that are tailored to meet the diverse needs of our customers. We prioritize user-centric design, ensuring that our products are not only functional but also accessible and aesthetically pleasing.
Sustainability is becoming increasingly important in the automotive sector. How is BAXY Mobility incorporating sustainability into its business practices and vehicle designs?
Kumar Ramamurthi: BAXY Mobility is incorporating sustainability by using eco-friendly materials, promoting energy efficiency, developing fuel-efficient vehicles and exploring alternative power sources. We also focus on green manufacturing practices and recycling initiatives to reduce waste and minimize environmental impact.
How does BAXY Mobility differentiate itself from competitors in terms of product offerings, customer service, and market strategy?
Kumar Ramamurthi: At BAXY Mobility, we excel in innovation with user-friendly products and a strong commitment to quality. Our customer service is proactive and attentive, enhancing the overall experience.
Our market strategy focuses on sustainability and strategic alliances, allowing us to respond effectively to the evolving demands of the mobility sector.
The global supply chain has been under strain recently. How has BAXY Mobility navigated supply chain challenges, and what strategies have been effective?
Kumar Ramamurthi: To meet the rising demand for EVs and adapt to market changes, BAXY Mobility has diversified its supplier base and strengthened partnerships with existing partners. This approach ensures a resilient supply chain and minimizes disruptions.
We’ve also focused on local sourcing, manufacturing, and effective inventory management to enhance supply chain agility. Embracing digital transformation has streamlined our processes, improving visibility and control.
Collaboration with industry peers and strategic stockpiling help mitigate risks and ensure critical component availability. BAXY Mobility is committed to proactive and innovative solutions to meet market and customer needs.
Can you discuss any strategic partnerships or alliances that BAXY Mobility has formed to enhance its market position or expand its product range?
Kumar Ramamurthi: BAXY Mobility has formed key partnerships to strengthen its market position and expand its product range. We are actively engaging with prominent finance partners and aggregators, allowing us to offer flexible retail finance solutions and increase market reach.
We are working closely with Lithium Ion battery manufacturers for swap ability and battery management services. Additionally, our collaborations with various aggregators help us access new customer segments.
We also maintain strong ties with government and regulatory bodies, which ensures compliance and opens up opportunities for future partnerships. These strategic alliances are crucial to our commitment to innovation and growth.
Our discussion with Mr. Kumar Ramamurthi has provided valuable insights into the transformative journey of BAXY Mobility and the evolving landscape of urban transportation. His forward-thinking approach and commitment to sustainability are shaping the future of 3-wheelers.
We appreciate Mr. Ramamurthi’s time and perspective, which highlight the innovative spirit driving BAXY Mobility’s success. Thank you for sharing your vision and leadership with us, Mr. Ramamurthi.
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