Transforming teen smiles with comfort, style, and confidence — the next generation of orthodontic care!
Mumbai, May 21st, 2025: A new smile revolution begins, designed especially for growing teens — where ‘INNOVATION’ meets ‘confidence’ and ‘style.’ Laxmi Dental Limited, a pioneer in dental innovation, has launched its latest digital film introducing the ‘Illusion Aligners Teen.’
This fresh campaign showcases the aligners as the smart, comfortable, and stylish solution to straighten growing smiles. The film features acclaimed actress Kareena Kapoor, bringing star power to this exciting new chapter in advanced orthodontic care.
In the digital film, the prolific actress educates viewers on the importance of looking good and highlights how a confident smile tops it all, regardless of age.
She emphasizes that Illusion Aligners Teen are not only cost-effective and comfortable but also designed to empower users to smile freely all the time.
Suitable for ages 11 to 18, these aligners offer a stylish, comfortable, and effective alternative to traditional braces, helping users embrace their smiles with confidence.
Engineered for comfort, the aligners use BPA free plastic with memory to gently and accurately correct teeth misalignment.
The digital film, full of youthful charm, presents the product as an ‘ideal choice’ for teens seeking confidence through a straighter smile. As the film conveys, “No confusion, only Illusion” — capturing the simplicity and clarity this product brings.
Commenting on the launch, Mr. Rajesh Khakhar, Chairperson & Whole-Time Director, Laxmi Dental Limited, said, “We are delighted to collaborate with Kareena Kapoor to reveal the Illusion Aligners Teen campaign.
Our mission is to make advanced orthodontic care accessible, comfortable, and stylish for teenagers, helping them adopt confident smiles.
Traditional braces can be difficult to maintain, especially for young individuals, which is why we crafted the Illusion Aligners Teen as a smarter, more comfortable alternative.
This digital film campaign aims to connect with young individuals and their families across India, highlighting the aligners’ innovative design, convenience, and effectiveness in achieving straighter smiles.”
Hats On, the creative agency added, “Working on the Illusion Aligners Teen digital film with Laxmi Dental and Kareena Kapoor was truly inspiring. Our goal was to create a vibrant, relatable, and impactful narrative that resonates with young audiences and their parents.
The film highlights the aligners’ unique blend of comfort, style, and innovation, positioning them as the go-to choice for teens seeking a confident, straighter smile without the hassle of traditional braces.”
Illusion Aligners Teen are available pan-India and have already made a global mark under the Illusion Aligners brand. Crafted by orthodontists, exclusively for orthodontists, they ensure precision and quality.
About Laxmi Dental Limited:
Founded in 2004, Laxmi Dental Limited has grown from a small dental lab in Mumbai to a pioneering leader in the dental industry, renowned for its innovation and commitment to excellence.
The company was built on the visionary leadership of founder Mr. Rajesh Khakhar, who aimed to make quality dental products and services affordable and accessible to clinicians across India.
Today, Laxmi Dental Limited is a multifaceted global organization with over 2,300 employees and a presence in more than 90 countries.
The company’s growth was further accelerated when Mr. Sameer Merchant joined as CEO, bringing a strong focus on digital dentistry and innovative orthodontic solutions like the Illusion Aligners.
Laxmi Dental is dedicated to empowering the dental community by providing superior-quality products, comprehensive services, and educational initiatives that help dentists enhance their skills and precision in delivering care.
The company continually invests in cutting-edge technology and talent development to ensure it stays at the forefront of dental innovation.
The company’s philosophy centers around empowering dentists, enlightening the dental fraternity with the latest advancements, and establishing itself as a trusted source for top-quality dental products.
Laxmi Dental believes its growth is directly tied to the success of the dental community it serves. Through constant innovation and a focus on quality, Laxmi Dental aims to support dentists in becoming part of the world’s top one percent in their profession.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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