LE DÉFILÉ L’ORÉAL PARIS” Invites All Women To “Walk Their Worth” At The Ecole Militaire
For The Fifth Edition Of Le Défilé, L’Oréal Paris Is Inspiring All Women to Unapologetically Show Up In The World And Walk Towards Their Destiny with Confidence
Paris, France, 15 September 2022 – On October 2 at 8 PM local time, L’Oréal Paris will return to the world’s fashion capital with its fifth edition of “Le Défilé L’Oréal Paris”.
This public outdoor runway show will take place at the École militaire––a national monument in the heart of Paris and a symbol of French excellence.
As an official partner of Paris Fashion Week, the brand’s ambition for this year’s show is to celebrate the beauty, the strength, and the potential of women through the lens of “Walk Your Worth”.
This bold approach reflects L’Oréal Paris’ longstanding commitment to supporting all women around the world.
Walk Your Worth: Empowering Women All Over the World
The message of this year’s show, “Walk Your Worth,” plays on the brand’s world-renowned tagline “Because You’re Worth It”.
These four powerful words, which the brand is taking to the streets for all of society to hear, are designed to inspire all women, along with the brand’s family of fearless spokespeople, to unapologetically show up in the world and walk towards their destiny with confidence.
“As the #1 beauty brand in the world, we are in the business of supporting each woman on her journey to empowerment so she can become whoever she wants to be. Through our fifth edition of ‘Le Defilé L’Oréal Paris’, we remind women that their individuality is their greatest power,” says Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris. “As both a feminine and feminist brand, our belief is that self-worth is a journey, and Beauty is its catalyst.”
This focus on self-worth aligns seamlessly with the brand’s global outreach program, “Stand Up Against Street Harassment”, which was established in 2020 to help women walk safely on every street.
The program, which aims to educate the public on how to intervene against street harassment and build safe, inclusive spaces for all, is currently present in 41 countries worldwide in partnership with non-governmental organization, Right to Be.
To date, 940,000 people have been trained around the world, and L’Oréal Paris has committed to training 1.5 million individuals by the end of 2022.
In conjunction with Le Défilé, L’Oréal Paris is launching “A Lipstick is Not a Yes”, a limited-edition Color Riche lipstick in the shade ‘Le Rouge Liberté’.
100% of the proceeds from each lipstick sold will go to Stand Up charity partners. These funds will enable them to train more people.
Standing Up for Self-Worth at the Ecole Militaire, A Historic Masculine Powerhouse and Today an Evolving Landscape for Women
At a historic site once known as a masculine powerhouse, and today at which female students have a stronger presence, L’Oréal Paris pays tribute to women’s empowerment, supporting each woman on her journey to self-worth so that she can be whoever she wants to be.
This vast complex of historic buildings in the heart of Paris is located alongside the Champ de Mars and nearby Eiffel Tower, offering a ‘made-in-Paris’ global rendezvous to allow women from around the world to experience the empowered values that the brand stands for.
The brand’s partnership with the École militaire is a philanthropic commitment that will support cultural and renovation projects at the historic venue, helping to protect the future of this storied site.
L’Oréal Paris Celebrates Sisterhood
For 2022, L’Oréal Paris’ diverse and inclusive line-up of international spokespeople will take to the stage to embody the brand’s commitment to empowerment, continuing its tradition of bringing its transformative vision to the most unforgettable sites in Paris.
The brand’s spokespeople at “Le Défilé L’Oréal Paris” will include Aishwarya Rai Bachchan, Leïla Bekhti, Marie Bochet, Cindy Bruna, Gemma Chan, Nikolaj Coster-Waldau, Luma Grothe, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Aja Naomi King, Nidhi Sunil, Soo Joo Park, Camille Razat, Bebe Vio, and Yseult.
Beauty Looks Inspired by French Savoir Faire
For the fifth time since 2017, Le Défilé L’Oréal Paris will embrace the synergy between beauty and fashion: both accessible and aspirational, the show will share the diversity and heritage of the Paris fashion scene, along with state-of-the-art products backed by scientific excellence, with consumers all over the world.
In-house global makeup director, Val Garland, and her team of artists, along with hair guru Stéphane Lancien and his team, will be returning to the show to produce incredible looks with their creative expertise to craft the season’s beauty and hair inspiration.
Creating iconic looks at this year’s Le Défilé L’Oréal Paris with the biggest hero products – the L’Oréal Paris Infallible 24HR Fresh Wear Foundation In A Powder, L’Oréal Paris Glycolic Bright Skin Brightening Serum and range for the face, supported by other stellar products from the brand like the L’Oréal Paris Voluminous Lash Paradise Mascara, L’Oréal Paris Super Liner Gel Intenza 36H, the infamous base trio of the L’Oréal Paris Infallible 24H Matte Cover Liquid Foundation + L’Oréal Paris Infallible Lasting Primer + L’Oréal Paris Infallible Full Wear More Than Concealer and the L’Oréal Paris Rouge Signature and Chiffon Signature to complete the looks.
The brand partners for the 2022 “Le Défilé L’Oréal Paris” include Bianca Saunders, Botter, Elie Saab, Egon Lab, Coperni, Ester Manas, Giambattista Valli, Koche, Lecourt Mansion, Mossi, Mugler, Robert Wun and Rokh.
About L’Oréal Paris:
L’Oréal Paris, world’s #1 beauty brand has been pioneering science to achieve superior efficacy. The superior efficacy of the formulas is tried and tested and backed up by a wealth of data built up over the years to deliver visible, proven results.
The brand has a rich legacy of empowering women and working with them to build a more inclusive world of tomorrow.
This commitment is expressed through a host of local and international cause initiatives, another such initiative being the Stand Up – Against Street Harassment program.
L’Oréal Paris is a truly global beauty brand that combines the latest technology with the highest quality for the ultimate in luxury beauty made accessible.
Our signature phrase, “Because We’re Worth It”, is meant to inspire every woman to embrace her own unique beauty and reinforce her sense of self-worth.
As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to science, technology, research, and innovation, providing ground-breaking, high-quality products for women and men of all ages and ethnicities.
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