Lenskart’s Success Story: How They Grew Into a Leading Eyewear Brand
How Lenskart Began?
Lenskart is a startup that was founded by Indian entrepreneur duo, Peyush Bansal and Amit Chaudhary. At the time, there were no major players in the Indian market for eyeglasses, very few online options for buying eyeglasses in India and they saw an opportunity to fill that void.
The two Indian entrepreneurs decided to change that, and Lenskart was born. They pooled their resources together and started Lenskart. In the early days, they bootstrapped the company with their own money and grew it organically.
They pooled their resources together and started Lenskart. And what a journey it has been! Over the past seven years, Lenskart has become India’s leading eyewear brand. Here is a look at how they did it.
Today, this startup is one of India’s leading eyewear brands and has over 1,000 employees! Not bad for a startup that started with just two guys and an idea.
So, how did they do it? How did Lenskart go from being a small startup to becoming one of India’s leading eyewear brands?
Business Model of Lenskart
It started off as an online-only business and their primary focus was on selling eyeglasses. They were able to quickly gain a following due to their wide selection of eyeglasses, competitive prices and easy-to-use website.
In addition, they also offered a home trial service where customers could try the eyeglasses before they bought them. This helped them to build a loyal customer base.
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However, in recent years, The Eyewear Brand has been expanding into physical stores as well. This has been a strategic move as it allows them to reach more customers and also provides an opportunity for customers to try on the eyeglasses before they buy them. Lenskart currently has over 100 physical stores across India.
What Makes Lenskart Stand Out?
Lenskart has been able to become India’s leading eyewear brand in part due to the competitive landscape in the country. There are a few key factors that have helped Lenskart stand out from the competition.
First, eyewear retail chain has been able to offer a more personalized shopping experience than their competitors. They allow customers to try on glasses before they buy them, and they offer a wide variety of options to choose from.
This personalization is important in India, where shoppers often like to be able to try on products before they buy them.
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Second, it has been able to offer lower prices than their competitors. They have focused on being more cost-effective, which has helped them attract price-conscious shoppers.
Finally, this eyewear retail chain has invested heavily in marketing and advertising. They have run a number of successful campaigns that have helped them build their brand and attract new customers.
All of these factors have helped Lenskart become India’s leading eyewear brand. And it is clear that they are just getting started. We can’t wait to see what they do next!
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Lenskart has been able to become India’s leading eyewear brand due to a variety of reasons. Their focus on offering a personalized shopping experience, lower prices, and investing heavily in marketing and advertising has helped them stand out from the competition.
In addition, the competitive landscape in India has also played a role in Lenskart’s success.
Lenskart has seen a lot of success in a very short amount of time. So much so that they have managed to attract some serious investment over the years.
In 2011, they raised their first round of funding from IDG Ventures India. This was followed by a Series A round of funding from Lightspeed Venture Partners in 2013.
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And most recently, in 2017, they secured a Series C round of funding from Premji Invest, which is the investment arm of Wipro Chairman Azim Premji.
What is the current valuation of Lenskart?
It is believed to be around $500 million. This is a pretty impressive feat for a company that was started with just $10,000 in seed funding.
From its humble beginnings, this startup has come a long way. It is now India’s leading eyewear brand and is valued at half a billion dollars. Not bad for a company that started with just $10000 in seed funding. We can’t wait to see what the future holds for this Indian startup.
Lenskart’s expansion plans, Future plans and how it will continue to grow
Lenskart has big expansion plans and they are not stopping anytime soon. In the next five years, they plan to open 1,000 stores across India.
This is an ambitious goal, but with their track record, it is definitely achievable. They are also planning to enter new markets such as China and the Middle East in the near future.
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So how will Lenskart continue to grow? By focusing on customer satisfaction and offering an excellent online experience. They are constantly innovating and introducing new products and services that make it easier for customers to find and buy the right eyeglasses for them.
And with their ever-growing online presence, they are making it easier than ever for people all over India to access their products and services.
How Lenskart Grew Into a Leading Eyewear Brand
There are a few key things that they did right from the start that helped them on their journey. First, they identified a need in the market and saw an opportunity to fill that void.
Second, they bootstrapped the company with their own money and grew it organically. And third, they built a great team of employees who have helped Lenskart grow into the successful company it is today.
What do you think has been the most important factor in Lenskart’s success? Let us know! And be sure to check out our other articles for more interesting and inspiring startup stories about Indian startups! Thank you for reading! We hope you enjoyed it. If you did, please share it with your friends and family.
If you’re an aspiring entrepreneur or looking to start your own business and looking for best business ideas, then take some inspiration from the Lenskart story. It’s a great example of how a small startup can make it big in India. So, go out there and change the world! Who knows, you could be the next big success story.
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