Mumbai, 22nd March 2022: We’ve all spent most of the past two years cooped up at home, reminiscing about the good times with our friends.
As the world begins to adapt to normalcy, we are eager to get out there, meet our friends, and replace these old memories with new ones.
In a bid to empower consumers to resume their paused activities and press play on their lives, globally acclaimed cosmetics brand, Maybelline New York, inspires individuals to commemorate this moment in enthusiasm and full colour in its latest campaign #PressPlay.
The brand is committed to offer innovative, accessible, and effortless cosmetics for every woman. To champion this transition of pressing play on our lives again, the digital film showcases a zesty tune empowering individuals to fly high, dance loud, and taste the world, thereby looking the best versions of themselves as they eagerly step out to celebrate life.
Maybelline New York encourages women to look their best using the technologically advanced formulations with on-trend expertise and New York edge.
The exquisite make-up range includes the Super Stay Foundation, Falsies Last Lift Mascara, and the Super Stay Matte Ink Lipstick that is sure to amp up your beauty game as you embrace the new normal!
Commenting on the campaign, Vaidehi Vimadalal Tulaskar, General Manager at L’Oréal India said, “At Maybelline New York, every product we create reflects our values of being Diverse, Hardworking, Hassle-free, and On the pulse.
In our endeavour to help individuals look and feel ready to resume their lives and take on their world, our #PressPlay campaign is a reminder to all the young women out there to turn up the volume, put on their best make-up face, and get ready to celebrate life in all its vigour!
Whilst keeping in mind cautionary measures to collectively combat our current challenging circumstances, we are confident that together we can emerge triumphant as we get set to hit the play button in our lives.”
Campaign link – https://www.youtube.com/watch?v=JK187mf9TBM
About Maybelline New York
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Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman. For more information, log on to www.maybelline.co.in