In this interview, we sit down with Mahipal Singh, the visionary Founder and CEO of Revaa, to explore the journey behind the company’s remarkable success.
From its humble beginnings to becoming an industry leader, Mahipal shares insights into the challenges, innovations, and strategic decisions that shaped Revaa’s growth.
Can you walk us through Revaa’s journey from its founding to where it stands today, and what have been some key milestones?
Mahipal Singh: During the COVID-19 pandemic, my wife was isolated and my daughter had her first period. I initially struggled in handling the situation, and it made me realize the importance of accessible menstrual products for women and the stigma that it is a women’s thing.
This deep personal experience opened my eyes to the lack of accessible, comfortable, and rash-free menstrual products, especially for families where women may not always be present to guide. Despite skepticism from peers who believed this to be a “woman’s domain,” I trusted my instincts and launched Revaa in October 2023.
In its first year, Revaa made a remarkable success, generating a revenue of about ₹2-3 crore. We have introduced reusable menstrual products as a sustainable solution, addressing both environmental concerns and long-term affordability.
Through campaigns like the Auto Drive and school initiatives, we are redefining menstrual health awareness and aiming to impact 5,000 students next quarter.
The educational workshops conducted in alliance with schools is aimed at youth education with regards to good hygiene, understanding of menstrual issues, and avoidance of cervical cancers by vaccination.
What are the key products in Revaa’s portfolio, and how do they cater to the evolving needs and preferences of today’s consumers?
Mahipal Singh: Revaa developed a well-designed line that meets the various demands of the contemporary woman who finds value in sustainability, comfort, and overall wellness. Menstrual kits, reusable period panties, sanitary pads, are all included in its Menstrual Magic category.
These products are useful and environmentally friendly substitutes for traditional menstruation products. In line with the current trend of having natural wellness products, Revaa’s Wellness Wonders product range offers essential oil roll-ons and balms focused on helping consumers with menstrual discomfort, anxiety, and sleep disturbance.
Besides, the Fashion Fusion line from Revaa provides fashionable and useful accessories such as tote bags, travel kits, scrunchies, and pad pouches that combine style with functionality to complement women’s lifestyles.
The approach to integrating sustainable materials and holistic health effectively caters to today’s changing desires of the consumers, who give equal importance to their individual well-being and environmental responsibility.
What are some common misconceptions about menstrual hygiene that you feel need to be addressed for better awareness and empowerment?
Mahipal Singh: Menstruation and menstrual hygiene are often stigamitized by numerous misconceptions that hinder awareness and empowerment.
The most common misconception is that periods are dirty or impure, and girls and women are regarded as untouchable or excluded from normal activities like cooking, religious practices, or social gatherings.
However, several brands and local communities are spreading awareness that menstruation is a natural biological process and should not lead to exclusion or discrimination.
Another myth is that menstrual pain must be borne without help, but such neglection may give rise to severe health issues such as PCOS or endometriosis, which can significantly impact a woman’s health and quality of life.
Though many women ignore their discomfort because they believe it to be normal, chronic pain may indicate underlying medical issues that need to be addressed.
Additionally, many believe that disposable sanitary products are the only hygienic option, ignoring the benefits of sustainable alternatives like reusable period panties and pads.
Men’s participation in discussions about menstrual health is also very important. Dismantling taboos and fostering a more welcoming and encouraging atmosphere for menstrual health can be accomplished by normalising conversations and shared responsibilities.
What future innovations do you think will shape the menstrual hygiene sector, particularly in terms of sustainability and wellness?
Mahipal Singh: With a strong emphasis on sustainability and wellness, the menstrual landscape is being revolutionised. An important example of innovation is the development of sustainable alternatives for disposables, such as period panties and sanitary pads.
As more people become aware of their impact on the environment, the introduction of sustainable product variations that cater to the demands of the present generation like reusable menstruation cups and biodegradable options, will continue to gain popularity.
Another could be the integration of smart technology, with sensors integrated into products to track menstrual flow, pain, and overall health. These innovations will provide real-time insights, enabling personalized wellness solutions.
How does Revaa envision its future in terms of growth, product innovation, and expanding its impact on menstrual hygiene awareness and education?
Mahipal Singh: Revaa is at the forefront of further expanding its reach on menstrual hygiene awareness and education through innovative initiatives and sustainable solutions.
The brand actively organizes workshops in schools, women peer groups to impart knowledge/ awareness on menstrual hygiene, how to use menstrual products properly, and the necessity of health check-ups, providing a lifelong sense of awareness.
Campaigns like the Auto Drive Campaign in Gurgaon widen this impact, as it reaches the women of each community with sustainable menstrual solutions and information regarding reusable products.
Revaa’s collaborative efforts aim to empower the next generation with knowledge about cervical cancer prevention and overall menstrual health.
Regarding the product line, Revaa is experimenting with creative designs, such as turning period underwear into chic, daily lingerie and adding elements like high-waisted stomach holders to address bloating.
By improving comfort and usefulness, these innovations hope to make everyday tasks like exercising and doing housework easier to handle while menstruating. As the brand grows, it stays true to its mission of empowering women and promoting sustainability.
Mahipal Singh’s leadership continues to drive Revaa’s mission to redefine the industry. His passion for innovation and commitment to excellence offer valuable lessons for aspiring entrepreneurs looking to make their mark in the business world.
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