Interview with Mani Tyagi, Co-founder of Gemeria Hair, a leading hair extension brand

An exclusive interview with Mani Tyagi, Co-founder of Gemeria Hair, a leading hair extension brand

Mani Tyagi is a co-founder and the driving force behind Gemeria Hair,  a leading hair extension brand specializing in an extensive range of high-quality products, including human hair extensions, synthetic extensions, clip-in extensions, and more. 

With her keen eye for detail and a deep understanding of beauty products, Mani has played a pivotal role in transforming Gemeria Hair into a brand known for its innovation, quality, and commitment to customers.

Her creative streak and passion for hair extensions have been instrumental in the company’s growth and success, and she aims to provide the finest, 100% human hair to ensure that every Gemeria Hair extension exceeds expectations.

Background and Career Journey

Mani Tyagi joined Gemeria Hair to provide a fresh perspective on product development from a female point of view. Recognizing the need for a woman’s touch in the business, Mani’s husband, Shashi, brought her on board.

Embracing her role as co-founder, Mani focused on leveraging her expertise in product development to propel Gemeria Hair to new heights of success.

Under Mani’s leadership, Gemeria Hair witnessed significant growth and outpaced its competition in the market. Her combined efforts with Shashi helped the company achieve high levels of quality and innovation in their range of wigs, hair extensions, toppers, and more.

Personal Motivation and Humanitarian Initiative

In 2018, a deeply emotional encounter profoundly impacted Mani Tyagi, leading to the birth of Gemeria Hair as an extension of Tyagi Exports. Mani recalls meeting a woman battling cancer who tearfully expressed her desire for hair wigs she couldn’t afford.

This encounter deeply touched Mani and inspired her to think beyond their traditional export-focused business model.

Motivated to help individuals like cancer patients, Mani conceptualized a direct-to-customer brand, resulting in the emergence of Gemeria Hair. The company now sells its products directly to customers via a dedicated website, catering to both the Indian and international markets.

Mani’s vision to make high-quality and affordable hair products accessible to everyone has attracted a loyal customer base and earned Gemeria Hair a reputation for its compassionate approach and commitment to social responsibility.

Can you tell us about your journey and what inspired you to co-found Gemeria Hair, a leading hair extension brand?

Mani Tyagi: My journey began with a deep passion for beauty and styling. I’ve always been fascinated by the transformative power of hair extensions, and as we were already exporting them to the USA, Europe, and Africa, I noticed that the Indian market lacked high-quality options.

This inspired me to create a brand that not only offered top-tier products but also prioritized sustainability and customer satisfaction. Over the years, my team and I worked tirelessly to build Gemeria Hair into a leading brand, focusing on innovation and incorporating customer feedback. Our commitment to quality and our customers has been the driving force behind our success.

Gemeria Hair has gained recognition for its high-quality human hair extensions. What sets your brand apart from other hair extension companies in the market?

Mani Tyagi: What sets Gemeria Hair apart from other hair extension companies in the market is our unwavering commitment to three key pillars:

Quality: We source the finest quality human hair, invest in high-grade machinery, and implement meticulous quality control processes to guarantee that our customers receive human hair extensions that are not only beautiful but also durable.

Innovation: We continually invest in research and development to bring innovative products to the market. Whether it’s our essential topper that is affordable and provides a realistic scalp-like feel, or our half head wig that offers seamless hair transformation in seconds, or the highlights that can save your hair from rigorous color damage, we aim to stay ahead of the industry curve.

Customer Satisfaction: At Gemeria Hair, we prioritize our customers’ needs and feedback. We provide excellent customer service, offer personalized consultations with trials, and stand behind our products with generous guarantees. Our aim is to ensure that our customers are not just satisfied but delighted with their hair extensions.

These core principles have allowed Gemeria Hair to stand out as a trusted and preferred choice for those seeking premium human hair extensions.

How do you ensure the quality and authenticity of the hair used in your extensions, and what factors do you consider when sourcing the materials?

Mani Tyagi: We source only the highest quality human hair through our collection offices all over India. The collected hair goes through many quality checks before it arrives at our factory in Greater Noida. Then, our skilled workers craft this raw hair into Gemeria hair extensions that every one of our customers loves.

Hair extensions have become increasingly popular in recent years. What trends or innovations do you see shaping the hair extension industry, and how is Gemeria Hair adapting to these changes?

Mani Tyagi: Indeed, the hair extension industry has seen exciting trends and innovations. Here are some of the notable ones and how Gemeria Hair is adapting:

• Customers are seeking a wider variety of hair textures and colors. We’ve expanded our product range to include textures and colors that cater to different hair types and colors.

• Gemeria Hair is keeping up with the latest attachment methods and seamless blend techniques, ensuring that we offer a range of options that are secure, damage-free, and undetectable.

• We provide personal consultations to help customers choose the right extensions and wigs and also guide them on how to care for their human hair extensions, ensuring a positive experience.

Gemeria Hair offers a wide range of hair extension products. How do you tailor your offerings to cater to the diverse needs and preferences of your customers?

Mani Tyagi: At Gemeria Hair, we understand the importance of catering to the diverse needs and preferences of our customers. Here’s how we tailor our offerings to meet their expectations:

• We offer a wide range of hair types, from straight to curly, to match the diversity of our customers’ natural hair textures.

• Our extensions come in various lengths, allowing customers to choose the perfect match for their desired hairstyle.

• We offer different quality tiers to accommodate a range of budgets, from premium to more affordable options.

By offering this variety and providing educational support, Gemeria Hair ensures that our customers have access to a comprehensive range of options, allowing them to find the perfect match for their individual needs and preferences.

Hair care and maintenance are essential for the longevity of hair extensions. What advice or products does Gemeria Hair provide to help customers care for their extensions effectively? 

Mani Tyagi: Gemeria Hair is dedicated to ensuring the longevity of our extensions and the satisfaction of our customers. Here’s the advice and products we provide to help customers care for their extensions effectively: 

• We offer comprehensive care guidelines to educate customers on how to wash, condition, and style their extensions properly. 

• We suggest specific hair care products designed for extensions, including shampoos, conditioners, and serums that help maintain the quality of the hair. 

• We provide instructions on safe heat styling and the use of heat protectants to shield extensions from damage. 

• We recommend proper storage techniques to prevent tangling and damage when the extensions are not in use. 

• Our customer support team is always available to answer questions and provide guidance on extension care. 

By offering these resources and advice, along with access to high-quality hair care products, Gemeria Hair helps customers keep their extensions looking fabulous and extends their lifespan.

What challenges have you encountered in the hair extension industry, and how has Gemeria Hair overcome them to maintain its position as a leading brand?

Mani Tyagi: The hair extension industry comes with its share of challenges, and Gemeria Hair has faced and overcome several of them to maintain its position as a leading brand. Here are some challenges and our responses: 

1. Quality Control: Ensuring consistent, high-quality hair can be challenging. We’ve invested in rigorous quality control processes and fostered strong relationships with trusted suppliers to address this challenge. 

2. Ethical Sourcing: Ethical sourcing is critical, and we’ve overcome challenges by thoroughly vetting suppliers, establishing transparent sourcing practices, and actively promoting ethical hair collection. 

3. Market Competition: The industry is competitive, but we’ve stayed ahead through continuous innovation, product diversification, and a focus on customer satisfaction. 

4. Customer Education: Many customers are new to hair extensions, so we’ve invested in extensive educational resources and support to guide them through the process. 

5. Changing Trends: Keeping up with evolving fashion and beauty trends can be a challenge, but we adapt by introducing new products and styles to align with what’s in demand. 

Gemeria Hair’s ability to adapt, maintain high standards, and prioritize customer satisfaction has allowed us to overcome these industry challenges and continue to thrive as a leading brand in the hair extension market.

What is your vision for the future of Gemeria Hair? Are there any upcoming product launches or initiatives that you’re particularly excited about?

Mani Tyagi: Gemeria Hair’s vision for the future is to solidify our position as an industry leader and establish physical stores all over India, continuing to meet the evolving needs of our customers. 

While I can’t provide specifics about upcoming launches or initiatives, I’m sure that Gemeria Hair’s commitment to quality, ethics, and customer satisfaction will remain at the core of its future endeavors. To get the latest updates and insights, I recommend visiting the official Gemeria Hair website at www.gemeriahair.in or contacting Gemeria Hair on Instagram @gemeriahair directly.

What are your success tips for women entrepreneurs?

Mani Tyagi: Certainly, here are some success tips for women entrepreneurs: 

1. Believe in Yourself: Confidence in your abilities is crucial. Trust that you have what it takes to succeed, and don’t let self-doubt hold you back. 

2. Set Clear Goals: Define your business goals and create a roadmap to achieve them. Having a clear vision will keep you focused and motivated. 

3. Embrace Failure: Don’t fear failure; see it as a learning experience. Many successful entrepreneurs have faced setbacks before reaching their goals. 

4. Work-Life Balance: Strive for a healthy work-life balance. Burnout can hinder success, so take time for self-care and relaxation. 

5. Marketing and Branding: Invest in strong branding and marketing. Building a recognizable brand and reaching your target audience is vital for success. 

Remember that every entrepreneurial journey is unique, and there will be ups and downs. Stay persistent, remain true to your vision, and keep learning and growing as you work towards your goals.”

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