Interview: Manish Aggarwal, Founder & CEO of E-Revbay Pvt. Ltd

An interview with Manish Aggarwal, Founder & CEO of E-Revbay Pvt. Ltd., a groundbreaking Fin-Tech company

Mr. Manish Aggarwal, Founder & CEO of E-Revbay Pvt. Ltd., stands at the forefront of innovation in the BFSI sector. His visionary leadership has propelled the company to redefine customer experiences through cutting-edge technology solutions.

Under his guidance, E-Revbay has emerged as a pioneering force in Fin-Tech, committed to enhancing operational efficiencies and delivering unparalleled value to clients.

Could you share the inspiration behind founding E-Revbay Pvt. Ltd? What gap or opportunity did you identify in the BFSI industry that led to the inception of your company?

Manish Aggarwal: The inspiration behind founding E-Revbay Pvt. Ltd. stemmed from a personal experience while interacting with my trusted insurance agent, Vithalbhai. I noticed a significant gap in the market that was impacting client delivery and satisfaction.

Upon deeper exploration, I realized that intermediaries such as DSAs, bank agents, and loan agents lacked a comprehensive platform to effectively engage with their customers and efficiently manage and grow their businesses.

This realization led to the understanding that over 3.5 million underserved intermediaries needed a robust solution to simplify their operations and enhance their productivity. Thus, E-Revbay was born out of the belief that technology could provide the solution.

Drawing on my experience and knowledge in the BFSI sector, I ventured into the fintech arena to introduce FINQY®, a B2B2C platform designed to revolutionise financial product distribution in India.

E-Revbay is known for its technology-driven solutions in the BFSI sector. How do your products and services specifically cater to the needs of customers in today’s digital age?

Manish Aggarwal: At E-Revbay, we take pride in our pioneering technology-driven solutions in the BFSI sector, designed to meet the needs of today’s digital-age customers. Our flagship product, FINQY®, is meticulously crafted to simplify processes for financial intermediaries, empowering them to deliver superior client services.

Tools like Test My Policy™, Test My Loan™, and My Loan Bhai™ provide unbiased recommendations and personalized solutions, utilizing advanced algorithms and data analytics to ensure accurate and relevant outcomes.

Furthermore, to enable intermediaries to engage clients efficiently in a digital-first environment, FINQY integrates digital marketing capabilities, cross-product sales tools, and virtual dialler functionalities.

We are deeply committed to exceeding customer expectations through cutting-edge technology, providing you with the confidence and reassurance you need in your financial journey.

What are some of the key challenges you’ve faced in establishing and scaling E-Revbay, and how have you overcome them?

Manish Aggarwal: Establishing and scaling E-Revbay posed several challenges, particularly during our early phases, compounded by launching just before the pandemic. This introduced complexity such as managing remote work logistics and navigating economic uncertainties.

A key hurdle was fostering trust and awareness among financial intermediaries regarding the value of our platform. We tackled this by prioritizing a dedicated customer support team and continually refining our product based on user insights.

Another significant challenge involved scaling our operations while upholding service excellence. To address this, we implemented a robust operational framework and expanded our team with industry experts.

Our steadfast commitment to technology and innovation proved crucial in overcoming these obstacles, enabling us to swiftly adapt to evolving market dynamics.

Collaboration with financial institutions is crucial in the BFSI sector. How does E-Revbay approach partnerships and alliances to enhance its service offerings and market reach?

Manish Aggarwal: Collaboration forms the cornerstone of E-Revbay’s strategy. We proactively pursue partnerships with banks, NBFCs, and other financial institutions to enrich our service offerings and expand our market reach. Our approach to partnerships is centered around creating mutual value.

We provide partners with access to a vast range of financial products, enabling them to efficiently reach a broader customer base. In return, our partners contribute essential support and resources that enhance the capabilities of our platform.

Additionally, we prioritize co-development initiatives to create products that align with our partners’ strategic objectives and the evolving needs of our intermediaries.

This collaborative approach has been instrumental in cultivating robust and enduring relationships with key stakeholders in the BFSI sector. It ensures that we continuously innovate and deliver solutions that drive mutual growth and success.

Regulatory compliance is integral in the financial sector. How does E-Revbay navigate and ensure adherence to regulatory frameworks while innovating in its solutions?

Manish Aggarwal: Regulatory compliance is not just a priority, it’s our core value. We maintain a dedicated compliance team that meticulously monitors the regulatory environment to strictly adhere to all pertinent laws and guidelines.

Our platform incorporates robust compliance features, including secure data handling protocols, transparent transaction processes, and regular audits.

Moreover, we actively engage with legal experts to stay abreast of regulatory changes and promptly implement necessary adjustments. This proactive approach to compliance enables us to innovate with confidence, knowing that our solutions consistently meet the stringent standards of regulatory adherence.

What are your strategic goals and vision for E-Revbay in the next 3-5 years? How do you plan to continue revolutionizing the BFSI industry with your innovations?

Manish Aggarwal: Our strategic vision for E-Revbay in the next 3-5 years is centered on achieving unicorn status and establishing ourselves as the premier aggregation platform for financial intermediaries in India. This journey involves continuously enhancing our product portfolio and expanding our market footprint, both domestically and internationally.

At the core of our vision is the ambition to revolutionize the BFSI industry through the integration of cutting-edge technologies such as AI, machine learning, and data analytics into our platform. These innovations will empower us to develop new products that cater precisely to the evolving needs of our customers.

We also plan to explore opportunities in investment and wealth management, leveraging our technological prowess to deliver sophisticated solutions.

By remaining steadfast in our commitment to innovation and maintaining a strong focus on customer-centricity, we are confident in our ability to drive substantial positive change in the financial distribution landscape. This strategic approach not only positions us for growth but also ensures that we continue to lead the way in shaping the future of financial services.

Mr. Manish Aggarwal’s relentless pursuit of excellence has positioned E-Revbay Pvt. Ltd. as a trailblazer in the BFSI landscape. His strategic foresight and commitment to leveraging technology for customer-centric solutions continue to drive the company’s success and influence across the industry.

As E-Revbay continues to innovate and expand its footprint, Mr. Aggarwal’s leadership remains pivotal in shaping the future of financial technology.

Read more Success stories of Indian entrepreneurs, Women Entrepreneurs & startups stories at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn