An Interview with Manish Godha, Founder and CEO of Advaiya Solutions
In this insightful interview with Manish Godha, Founder and CEO of Advaiya Solutions, we explore the company’s mission to redefine the role of technology in business growth.
Advaiya is not just a technology provider but a strategic partner, focusing on industries such as construction, manufacturing, and energy to help businesses leverage digital transformation for measurable success.
With their innovative “Peripheral Automation” approach, Advaiya is paving the way for seamless integration of emerging technologies and impactful business outcomes.
Can you share the vision and mission of Advaiya Solutions, and how they shape the company’s approach to technology solutions?
Manish Godha: We envision ourselves to be the vendor of choice for businesses that value technology strategically. This vision makes us focus on achieving measurable outcomes for our clients, making technology more than just a tool—it becomes a strategic asset for business growth.
By being well-known and respected in the fields of business applications and analytics, we aim to be indispensable partners in enabling technology value creation for progressive and growing businesses.
Our mission of making technology work drives all our pursuits. We architect solutions that are not just relevant but transformative, ensuring seamless integration and adoption across the digital workplace.
By identifying, implementing, and optimizing the right technology solutions, we help businesses turn technology into a tangible advantage.
What are the key industries and sectors that Advaiya Solutions focuses on, and how do your services address the specific challenges within these industries?
Manish Godha: At Advaiya, we have strategically focused on key industries such as construction (EPC/AEC/realty), energy, utilities and infrastructure, professional services, manufacturing, education, and non-profits.
Our focus is based our extensive experience and a deep understanding of their unique challenges and requirements. Our Peripheral Automation approach towards enterprise architecture enables us clearly identify and build industry specific aspects of experience, automation and core data.
In each of these industries, we apply our expertise and innovative solutions to address specific pain points and drive tangible outcomes.
For instance, in the construction sector, we recognize the complexity of projects, which requires smart, quantity-driven planning and precise tracking.
Our solutions streamline project management, enhance communication, and optimize resource allocation, improving efficiency and reducing costs.
Similarly, for manufacturing businesses, we help manage operational complexities and improve decision-making through data-driven analytics and robust core automation solutions.
Our approach is grounded in the principles of care, competence, and context. We understand that technology creates value effectively when it’s tailored to the specific context of a business.
How does Advaiya Solutions approach digital transformation for clients, and what strategies do you employ to ensure seamless adoption of new technologies?—Address PA directly—layered and roadmap approach
Manish Godha: Our Peripheral Automation approach powers the execution of digital transformation initiatives for our clients. Peripheral Automation allows us to map aspects of our client’s business model to technology layers.
We realize that different levels of flexibility and robustness are needed at different layers and thus, we can bring together robust core applications with innovative process automation and highly dynamic experiences.
This approach allows the identification of relatively independent initiatives aligned with the business’s strategic needs while being cohesive.
We create a roadmap which sequences digital initiatives in such a way that it continually and quickly delivers value while achieving higher technology maturity.
Our Peripheral Automation-based enterprise architecture model builds on building robust, scalable platforms and secure infrastructures.
We emphasize a composable architecture that facilitates seamless adoption of emerging technologies, such as innovative SaaS applications, AI, and automated workflows, while retaining dependable core databases and application logic.
What role does innovation play in Advaiya’s offerings, and can you give examples of recent projects where innovation made a significant impact?
Manish Godha: Our goal is to create differentiation and strategic advantage for our clients by enabling them to utilize technology to its fullest promise.
We take pride in developing innovative, tailored solutions that fit specific business contexts and strategies, ensuring our clients remain competitive in rapidly evolving markets.
We believe that to truly innovate for our clients, we must continuously innovate within our own organization.
This means refining our processes, embracing emerging technologies, and challenging the status quo to deliver more impactful solutions.
Our commitment to internal innovation enables us to stay ahead of industry trends and ensures we’re always equipped to provide cutting-edge offerings to our clients.
Our team recently enabled a manufacturing business to proactively identify potential production delays by adding an analysis layer on their existing ERP which used GenAI to track complex time and action plans. This was rapidly prototyped using AI coding tools that our team has built competence in.
By fostering a culture of innovation within Advaiya, we ensure that we are not just reacting to changes in the tech landscape but actively shaping it. This approach allows us to deliver transformative results that empower our clients to lead in their respective industries.
As Manish Godha shares, Advaiya Solutions is committed to not only adapting to the ever-evolving tech landscape but also shaping it.
Through a focus on strategic value, industry-specific solutions, and a culture of continuous innovation, Advaiya ensures that its clients can stay competitive and thrive in a digital-first world.
By aligning technology with business goals, Advaiya is enabling enterprises to transform their operations, improve decision-making, and drive sustainable growth.
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