~ An all-new Pure Matte Lipstick in Masaba’s top 3 favorite shades ~
August, 2021: Soulmate, confidante or guiding light- whatever may be their role in your life, your bestie deserves to be celebrated!
Inspired by the relentless spirit of the women in Masaba’s life, the bold shades, carefully handpicked by her, are an ode to their fearlessness and the drive to achieve what they set their heart on.
As muses for this collection, Masaba turned to two of her closest friends – Pooja Dhingra and Rhea Kapoor– who have been her steady cheerers through her journey.
Masaba associates You Grow Girl, a warm nude shade, with Pooja Dhingra, a successful entrepreneur of the leading bakery chain Le15, who has 2 books to her name and is in the achiever’s list of Forbes 30 under 30.
“She has reinvented herself and her business during COVID – launching her central kitchen, her e-cookbook, and ready-to-eat offerings.
Her story truly stands true to the fact that whether come to an obstacle or a pandemic there is always an opportunity to grow and learn.”
Believe In You, an ‘ultimate glam shade’, is dedicated to Rhea Kapoor. In such saturated industries, Rhea has made a mark by bringing her refreshing outlook.
Her experimental and groundbreaking choices display a fierceness that can only be mustered by someone who looks within for motivation. The warm plum shade is as fashion-forward as Rhea herself.”
The last shade in the collection – Make it Happen, is a daring red that resonates vividly with Masaba’s core aesthetics. Her foray into the world of beauty is just like her clothes.
Wearing a Masaba creation can make you feel like one of the strongest women in the world, such is the power of her ensembles. This same strength exudes from the bold and path breaking Masaba by Nykaa range.
Packaged in vibrant, floral, and summery- prints, this collection is easily the must-have of the season.
The lightweight formula results in a pure matte finish and a bold colour deposit in just one swipe.
It is long lasting and feels comfortable on the lips all day, without compromising wear or comfort. The range is completely vegetarian, cruelty-free, and paraben-free.
Masaba by Nykaa Pure Matte Lipstick will be available on Nykaa.com and in Nykaa stores across India and is priced at INR 799 from 1st August 2021 onwards.
About Nykaa Beauty
Starting with Nail Enamels as their introductory range, today Nykaa carries a large number of products across its consumer beauty brands portfolio;
Nykaa Cosmetics, a complete makeup and beauty accessories brand which has a universal appeal owing to its cutting-edge product formulations & high-quality standard.
Nykaa Naturals is a naturally derived ingredients focused brand that cares for your skin deeply.
By expanding the product portfolio to cater to every type of skin concern from acne to anti – ageing, the brand has been successful at bringing the ‘care back to skincare’.
Nykaa Wanderlust is the signature Bath & Body range with offerings for both men & women. Moi By Nykaa is a collection of fine fragrances.
In 2019 Nykaa collaborated with celebrated fashion designer Masaba Gupta to launch Masaba by Nykaa, a beauty line featuring lips, nails, and fragrances.
In 2021, the brand launched Nykaa Hair which addresses the demand for products with natural ingredients and high-quality claims curated specifically for Indian customers.
Staying true to the Nykaa ethos, the brands continue to delight and inspire its consumers by offering the high performing products & the latest trends in beauty through content across all its platforms.
Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of providing a carefully curated range of products for every beauty solution.
The Nykaa Guarantee ensures that all products available at Nykaa are 100% authentic sourced directly from the brand or authorized distributors.
Since its launch Nykaa has expanded its offering to include fashion with the multi-brand ecommerce platform Nykaa Fashion and grooming and lifestyle products for men with Nykaa Man.
Through engaging and educational content and messaging on social media, emails, and the Nykaa Network community platform, Nykaa has built a community of millions of beauty and fashion enthusiasts across India.
Additionally, the Nykaa Pro platform caters to all professional beauty needs with special access and offers.
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