Media Binding Relations: A Women-led startup advancing a modern and innovative techniques towards marketing & PR
Every new beginning starts with an idea. In the midst of working for a reputed PR agency in Delhi, the founders, Himani and Mahima, developed the idea of starting their own PR firm.
In their own words “Sometimes, working for an organization is not enough to accomplish your goals in life. To achieve big, we must take risks and start from the bottom.”
Armed with the required skill sets, experience, determination and confidence, they embarked upon the entrepreneurship role in 2019. Since then, thanks to immense hard work and unconditional family support, they’ve come a long way.
Tell us a little about yourself or your company
Media Binding Relations is a fast-growing startup firm that strives to rise by empowering others. Its focus is on devising discreet PR plans and implementing them to meet the objectives of the client’s organization.
The business strategy involves getting under the skin of the client’s organization to understand their company’s goals.
With a high-quality strategic communication program, it aspires to build the credibility and visibility of a brand through Social Media Marketing, Digital Marketing & Media activities.
Here’s what the founders say. “We understand the pain points of small business owners who suffer financial crunch in taking their business to the next level.
Unlike most PR agencies, we do not ask for hefty prices from our clients who have just started their businesses.
With sound media relations and a creative approach, we deliver quality services at reasonable prices while ensuring complete satisfaction of our clients.”
What service(s) do you offer?
- Media Binding Relations offers complete brand promotions which include the following:
- Media Articles
- Social Media Marketing
- Influencer Marketing
- Digital Marketing
What is your mission and vision at the outset?
Within the short time span, the company has provided unique marketing services to clients who are essentially from different domains like lifestyle, tech, education & health spread across PAN India.
The dedicated team turned an obstacle into an opportunity during a pandemic, thereby strengthening the startup with limited resources. The dedicated team continues to endeavor toward success with the same vigor.
Staying tuned to the ongoing trends and devising PR strategies is an essential part of growth and survival amidst cut-throat competition.
In the near future, the firm aspires to bring more startups as well as established brands on board and expand its services.
Also, in the next five years, Media Binding Relations aspires to be considered one of the most trusted PR companies in India and every member of the team is working hard towards that goal.
What have been some of your failures, and what have you learned from them?
Failures are always considered as stepping stones to success & we believe that every start-up would have its own failures from which they have learned.
In the initial days, it was very much difficult to balance personal & professional life, so we would suggest to all young entrepreneurs to maintain the balance between personal & professional from the beginning only.
What was the inspiration behind turning an entrepreneur or Startup
Every new beginning starts with an idea. In the midst of working for a reputed PR agency in Delhi, the founders, Himani and Mahima, developed the idea of starting their own PR firm.
In their own words “Sometimes, working for an organization is not enough to accomplish your goals in life. To achieve big, we must take risks and start from the bottom.”
Armed with the required skill sets, experience, determination, and confidence, they embarked upon the entrepreneurship role in 2019. Since then, thanks to immense hard work and unconditional family support, they’ve come a long way.
Your success tips for young and aspiring entrepreneurs and startups
Our tip would be to be organized & work with the full strategy. Planning is one of the fundamental aspects of business.
The success of a business is not just restricted to a product or service, it needs a good market strategy. Work With RPI- Research, Plan & Implement.
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