Interview: Mohammed Saalim, Founder of Sense Original

An interview with Mohammed Saalim, Founder of Sense Original, Innovating Trust and Authenticity in Brand-Customer Relationships

Meet Mohammed Saalim, Founder of Sense Original, a visionary in the tech industry pioneering solutions that foster authenticity and trust between brands and customers. Sense Original innovates to combat counterfeiting, ensuring genuine product experiences and consumer trust.

Can you share the inspiration behind founding Sense Original and the journey that led you to develop cutting-edge authentication technology?

Mohammed Saalim: During the COVID-19 pandemic, I witnessed the devastating impact of counterfeit medicines on people’s lives. Many were forced to pay exorbitant prices for authentic medication, while others unknowingly purchased cheaper, fake alternatives, posing significant health risks.

This alarming situation fueled my determination to address the counterfeiting crisis, leading to the inception of Sense Original in 2022.

At Sense Original, our mission is to empower consumers to trust and purchase authentic products with confidence. We envision a world where counterfeiting is no longer a concern, and our cutting-edge authentication technology plays a crucial role in achieving this.

Our innovative solutions simplify the process of verifying product authenticity, thereby protecting consumers, supporting legitimate brands, and safeguarding public health and safety on a global scale.

By tackling counterfeiting head-on, we are committed to creating a safer marketplace and ensuring that authenticity is a guarantee, not a gamble.

What unique challenges do brands face in combating counterfeiting today, and how does Sense Original address these challenges?

Mohammed Saalim: Brands today struggle with sophisticated counterfeiters who leverage advanced technology. At Sense Original, we address this by using AI and blockchain to give each product a unique digital ‘fingerprint.’ Customers can quickly verify a product’s authenticity with a simple phone scan.

This approach not only protects brands but also empowers consumers. We’re simplifying and strengthening brand protection, benefiting both companies and their customers. Our technology is transforming how brands combat counterfeiting in today’s digital world.

Kindly brief us about your company, its specialization, and the services that it offers.

Mohammed Saalim: Sense Original specializes in advanced product authentication and anti-counterfeiting solutions. Our core service is a unique verification system that assigns individual codes to products, far surpassing traditional batch coding methods.

Through our user-friendly app, consumers can easily scan these codes to instantly verify a product’s authenticity. The app cross-references each code with our secure database, promptly confirming whether an item is genuine or potentially counterfeit.

This innovative approach offers precise, item-level authentication, making it particularly valuable in industries where product integrity is crucial, such as pharmaceuticals and luxury goods. Our mission is to enhance consumer trust, protect brand integrity, and promote public safety by reducing the circulation of counterfeit products.

Could you explain the core technology behind Sense Original’s authentication solutions and how it differentiates from traditional methods?

Mohammed Saalim: Our technology leverages blockchain to enhance traceability and combat counterfeiting throughout supply chains. Blockchain records every transaction and product movement within the business network.

Companies implement this by affixing smart tags—such as NFC tags, QR codes, RFID chips, or laser-etched signatures—onto products. These tags collect data at each supply chain stage, creating an auditable trail on the blockchain from raw material procurement to the end consumer.

This transparency verifies products’ authenticity and origin, making it extremely difficult for counterfeiters to infiltrate legitimate channels. By leveraging blockchain’s secure traceability, businesses can strengthen brand protection and customer trust.

How do you envision Sense Original fostering trust between brands and consumers in today’s market?

Mohammed Saalim: We are dedicated to forging trust between brands and consumers. Our technology enables consumers to effortlessly verify product authenticity through a quick scan on our app. This transparency significantly enhances consumer confidence and fosters greater loyalty.

For brands, it offers robust protection against counterfeits and deepens their connection with customers. We are shaping a marketplace where authenticity sets the standard. By empowering both sides with dependable information, we are cultivating a more trustworthy shopping experience in today’s increasingly complex market landscape.

In your view, what are the future trends in brand protection and authentication technology, and how is Sense Original preparing to stay ahead?

Mohammed Saalim: At Sense Original, we’re focused on continuous innovation in anti-counterfeiting solutions. One of our upcoming initiatives involves seamlessly integrating our authentication system into brands’ supply chains, spanning from manufacturing to the end consumer.

By assigning unique codes during production and meticulously tracking them through distribution, we can swiftly identify any anomalies that suggest counterfeit infiltration.

Our advanced supply chain monitoring will pinpoint precise points of vulnerability to counterfeiting. Moreover, we’re set to introduce an automated notification system that instantly alerts brands when our app detects a potentially counterfeit product.

This real-time detection empowers brands to take immediate action against illicit activities. Our goal is to simplify counterfeit identification for brands and consumers alike.

Sense Original remains steadfast in its commitment to advancing anti-counterfeiting through state-of-the-art technology, ensuring brands stay ahead in the evolving landscape of brand protection and authentication.

What advice would you give to aspiring entrepreneurs looking to innovate in the tech-driven authenticity and security sector?

Mohammed Saalim: Dive headfirst into innovation, but do your empathy goggles! Navigating the authenticity maze demands listening keenly to both brands and consumers. Think strategically to outwit counterfeiters, while ensuring your solutions remain intuitive and user-friendly. Embrace cutting-edge technologies, but never lose sight of the human element.

Remember, you’re not just developing a product; you’re cultivating trust in the digital realm. Stay curious, remain agile, and uphold unwavering ethical standards. In this sector, integrity is as vital as innovation.

Our conversation with Mohammed Saalim shed light on Sense Original’s crucial role in safeguarding brands and enhancing consumer confidence. His commitment to technological integrity and authenticity underscores Sense Original’s impact on reshaping the brand-customer relationship in the digital age.

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