The campaign is conceptualized by Glitch and produced by all of the above.
India’s leading Mom & Baby D2C startup, The Moms Company has launched #MaaKaExpertPartner, a new nationwide cross-platform digital campaign to promote its baby care products.
The company said the campaign draws insights from mom’s desire to choose only the safest and best products for her child after taking the help of experts.
Concept of The Glitch and produced by The All the Above, the campaign film stars actress Genelia Deshmukh.
Since inception, We The Moms Company has strived to be a partner in Mother’s Journey to provide the best personal care products for herself and her children, said Malika Sadani, founder and chief executive officer of The Moms Company.
With this campaign, the company aim to become #MaaKaExpertPartner in their journey to motherhood by providing safe, natural, and effective products for their infants.
“The range of our products is extensively researched and continuously improved, to keep our little ones out of harm’s way, as mothers do.
According to Virat Khanna, head of marketing, The Moms Company, with the first campaign of the year, the aim is to demonstrate how a mother seeks expert care for her child and highlights the safety of the brand’s baby care.
Virat Khanna added, “We are delighted to have a conversation about The Moms Company through actor Genelia Deshmukh that resonates well with our brand proposition.
The Moms Company was established in 2017 to bridge the gap between venom-free products in the Indian market for prenatal and postnatal and childcare, The Moms Company works with experts from across India, people from Australia and Switzerland, Benefit those who are conscious of what they use it for.
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Moms Company has a range of natural products for baby care that cater to every need, from tear-free bath solutions to diaper care, skin protection, and moisturization, and massage.