Interview: Mudita Jaipuria, Founder of Warehouse by Mudita

Interview with Mudita Jaipuria, Women Entrepreneur & Founder of Warehouse by Mudita

Ms Mudita Jaipuria was fascinated by luxury fashion since her childhood. Sharing a strong  affinity towards the retail and fashion industry and surrounded by all things luxe Mudita  gained an insight into the rarefied world of Luxury at a very young age.

Imbued with the desire  for perfection and an innate elegance Mudita directed her zeal and passion into launching Warehouse by Mudita in the year 2014, a one-of-a-kind luxury multi-designer outlet that  helps make Luxury fashion accessible to a larger audience.

Her experience of working in house with some of the top luxury designers in the country such as Rohit Gandhi, Rahul  Khanna, Namrata Joshipuria, to name a few, gave Mudita an insight into the end-to-end  supply chain.

She also gained invaluable experience in creating logistics solutions while  working with the global conglomerate Li & Fung.  

Over the years Mudita has been able to create an enviable ecosystem of Luxury sales and  has been able to cultivate loyal patrons of luxury fashion buyers.

Apart from the big  metropolises of Mumbai, Delhi, Bangalore, Ahmedabad, Hyderabad, Kolkata and Chennai  these hi-value buyers and spenders are spread across various cities of India including tier 2  and 3 cities like Ludhiana, Chandigarh, Jaipur, Dehradun, Udaipur and Amritsar too.  

Mudita qualified with an honours degree in Business Administration Fashion from the much coveted Pearl Academy of Fashion and set out to travel the globe to experience foreign cultures and countries.

Her extensive travels all over the world gave her a perspective on the  absence of a luxury fashion business model that was much prevalent overseas.

She perceived  this vacuum and with her business acumen she conceived and actualised Warehouse by  Mudita, a one-of-a-kind luxury multi-designer outlet that stocks a huge variety of designs  from avant garde fashion designers of India at enviable price points making it accessible to  aspiring fashionistas across the country.

She partnered with some of India’s most luxurious  designers to bring quality merchandise to customers at comparatively reasonable price points  thus, helping designers to reach a larger audience through her extensive sales network.  

Contemplating the need of the hour during the pandemic, Mudita further expanded horizons  for Warehouse by pivoting to the online space and set up website in 2020. 

With a firm vision of global domination for her brand and a desire to prove and empower  herself, Mudita also went ahead and founded Get Powered by Warehouse (GPW).

GPW is  based on the concept wherein it takes the complete turnkey responsibility to amplify the needs of the clients.

This model ensures a long-term investment in marketing awareness and  not a short-term boost in sales and engagement.

With an extensive customer base Pan-India,  GPW not only ensures an effective outreach to the brand’s target market, consisting of HNIs  and UHNIs thus confirming effective sales but, also engages with them by the curation of  exclusive offline previews and online content creation. 

With an unwavering dedication towards her work, Mudita however, feels that an equilibrium  needs to be attained with respect to one’s personal and professional life and therefore, likes  to unwind with her close friends.

A firm believer of learning on-the-job, she touts Warehouse  as one of the biggest learning experiences in her life. Identifying herself as a doer, Mudita  follows the sensibility of a Karma Yogi and trusts that giving one’s best would ensure success. 

Always curious to explore the world, Mudita is an avid traveller, with Europe, Maldives, Bora  Bora and Bali being some of her top travel destinations.

Tell us a little about yourself

Mudita Jaipuria: I hold an honors degree in Business Administration Fashion from the prestigious Pearl Academy of Fashion.

Throughout my extensive travels around the world, I gained a unique perspective on the absence of an excessive inventory liquidating concept in India, a business model that was widely prevalent overseas. Recognizing this gap,

I leveraged my business acumen and conceived Warehouse by Mudita, a remarkable luxury multi-designer outlet that specializes in the liquidation of excessive inventory. It’s truly one-of-a-kind in the industry.

At Warehouse, we have partnered with some of India’s most luxurious designers to bring their exquisite creations to fashion enthusiasts at discounted prices.

Our goal is not only to provide a platform for these designers to liquidate their excess inventory but also to offer customers the opportunity to indulge in high-end fashion without breaking the bank.

On a more personal note, I come from a patriarchal Marwari family, and I married into another prominent Marwari family.

My husband is the proud owner of one of the most reputable travel companies in the country. Together, we share a passion for entrepreneurship and a commitment to excellence in our respective fields.

I’m incredibly grateful for the experiences and opportunities that have shaped my journey so far. It’s my belief that through Warehouse by Mudita, we can revolutionize the Indian fashion industry and promote a more sustainable and efficient approach to inventory management.

Can you tell us about the inspiration behind founding Warehouse and how it aims to make luxury fashion accessible to a larger audience?

Mudita Jaipuria: Since my childhood, I have been captivated by the allure of luxury fashion. Growing up surrounded by all things luxe, I gained a deep understanding of the rarified world of high-end fashion at a very young age. This exposure ignited a passion within me for perfection and innate elegance.

From the early 2000’s, while traveling across the various Shopping Villages of Europe, I realized the potential of introducing the concept of liquidating excess inventory to the luxury retail scenario in India, Warehouse was born.

Driven by this desire and fueled by my unwavering zeal, I channeled my passion into the launch of Warehouse by Mudita in 2015.

It was a momentous step, as I introduced a one-of-a-kind luxury multi-designer outlet that played a pivotal role in the liquidation of excessive inventory.

Warehouse, with its unique business model, initially focused on bringing top-quality merchandise to customers at comparatively lower prices.

This not only provided fashion enthusiasts with access to luxurious pieces but also assisted designers in effectively liquidating their surplus stock.

With Warehouse, I sought to disrupt the traditional norms of the fashion industry, creating a space where excess inventory could find new homes and customers could indulge in the finest creations of renowned designers.

It was my way of merging my passion for luxury fashion with my vision for a more efficient approach to inventory management.

The journey has been incredibly fulfilling, as Warehouse has garnered recognition and appreciation for its innovative approach.

Through my own terms and with the support of an amazing team, I continue to drive Warehouse forward, striving to revolutionize the way the industry views excessive inventory.

Warehouse is known for being a one-of-a-kind luxury multi-designer outlet. How do you curate the selection of designers and brands to ensure a diverse and exceptional collection for your customers?

Mudita Jaipuria: At Warehouse by Mudita, the curation process for the designer list involves careful consideration and evaluation. Here’s an overview of how the list is curated:

• Brand Reputation
• Aesthetics and Style
• Quality and Craftsmanship
• Sustainable Practices
• Customer Demand

By combining these factors, Warehouse by Mudita curates a designer list that offers a diverse and appealing range of products, ensuring a unique shopping experience for customers seeking quality and style at discounted prices.

Luxury fashion can often be associated with exclusivity and high price points. How does Warehouse approach pricing and affordability while maintaining the essence of luxury?

Mudita Jaipuria: Warehouse is committed to making luxury fashion accessible without compromising on its essence. We achieve this through our unique business model, helping designers liquidate excessive inventory and offering customers top-quality merchandise at reduced prices.

By establishing partnerships with renowned designers, we curate a diverse range of luxury pieces while ensuring authenticity and excellent condition.

We prioritize customer satisfaction, providing exceptional service to help individuals find their perfect items.

Our goal is to redefine luxury fashion by bridging the gap between affordability and exclusivity, allowing everyone to experience the joy of owning luxury pieces.

In what ways does Warehouse go beyond just offering luxury fashion products to create a unique and memorable shopping experience for customers?

Mudita Jaipuria: Warehouse goes beyond offering luxury fashion products by creating a unique and memorable shopping experience.

We prioritize personalized service, assisting customers with styling advice and building relationships. We curate a thoughtfully selected collection, blending classics and trends.

Exclusive events and collaborations add excitement. Our online platform offers a seamless browsing and shopping experience.

We also emphasize ethical practices, partnering with designers who share our values. Through these elements,

Warehouse aims to leave a lasting impression, providing more than just luxury fashion to our valued customers.

Building a brand like Warehouse requires strong industry connections. How have you established partnerships with designers and brands to bring their collections to your outlet?

Mudita Jaipuria: As an enthusiast of luxury, I got an experience of working in-house with some of the top luxury designers in the country such as Rohit Gandhi, Rahul Khanna, Namrata Joshipuria, to name a few, it gave me an insight into the end-to-end supply chain.

I also gained invaluable experience in creating logistics solutions while working with the global conglomerate Li & Fung.  

With the unique proposition of helping designers liquidate excessive inventory while maintaining brand value resonates with them.

By showcasing our professionalism, delivering exceptional service, and organizing collaborations and events, we have built trust and reputation within the industry. Positive experiences and referrals further expand our network.

What was the inspiration behind turning an entrepreneur?

Mudita Jaipuria: My main inspiration was to have my own identity. That for me was, is and will always be paramount.

What are your future plans and aspirations for Warehouse? Are there any new initiatives or expansions on the horizon to further enhance the accessibility of luxury fashion?

Mudita Jaipuria: There is a lot coming up. New verticals, along with growth and expansion in the existing ones. There is also the constant quickstep that one has to play and the constant changes in one’s playbook with regards to the changing markets. Change is the only constant – as they say. 

What is your success tips for women entrepreneurs?

Mudita Jaipuria: A piece of advice for women entrepreneurs is to embrace the journey and stay committed to their vision. Also, be adaptive and open to change.

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