Interview with Mukesh Vij, Founder of Hashtag Orange

Mukesh Vij

An exclusive interview with Mukesh Vij, Founder of Hashtag Orange, a 360 Degrees Advertising and Digital Marketing Agency

In the dynamic world of advertising and digital marketing, few individuals possess the ingenuity and vision that Mr. Mukesh Vij, the pioneering founder of Hashtag Orange, embodies. With a profound understanding of the ever-evolving landscape of brand promotion and online engagement, Mr. Vij has led Hashtag Orange to become a beacon of innovation in the industry.

His journey is a testament to the power of creativity harnessed through digital mediums. In this illuminating interview, we have the privilege to unravel the insights, experiences, and foresight that have driven Mr. Mukesh Vij and Hashtag Orange to redefine the contours of advertising in the digital age.

Can you tell us about your journey in the advertising and digital marketing industry that led you to establish Hashtag Orange?

Mukesh Vij: My journey in the advertising and digital marketing industry began with a passion for technology and creativity. Throughout my various job roles, I have always maintained a strong eagerness to acquire new knowledge.

A substantial part of my career was devoted to the WPP group, from which I gained a wealth of invaluable experience and insights. However, as time progressed, I came to the realization that there might be limited opportunities for fresh learning, especially after spending several years in a similar role, facing similar challenges.

It was at this point that I recognized the escalating significance of the digital landscape in facilitating the connection between brands and their target audiences. As the industry continued to evolve, I keenly observed the necessity for a comprehensive solution that encompasses every facet of digital marketing, spanning from product discovery to sales and services.

This vision motivated me to establish Hashtag Orange in 2018, with the goal of providing holistic and cutting-edge digital marketing solutions to brands.

How do you see the landscape of digital marketing evolving, and how does your company stay ahead of these changes?

Mukesh Vij: The digital marketing landscape is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. At Hashtag Orange, we comprehend the vital significance of maintaining a leading position amidst these changes.

We consistently allocate resources to research and development, enabling us to embrace the most recent technologies and strategies. Vigilant observation of trends in social media, data analytics, AI, and other burgeoning domains allows us to seamlessly integrate them into our campaigns.

Having said that, there are many AI tools being introduced that aid creative individuals in thinking more quickly. However, I still firmly believe that the ideas generated by humans surpass what AI tools can produce.

Whether in the form of videos, short content pieces, or static visuals, the true value of creativity shines through when a genuine human idea is embedded within it.

Our unwavering focus on innovation and adaptability empowers us to provide our clients with solutions that are not only impactful but also impeccably aligned with the perpetually transforming digital landscape.

Building a successful company requires a strong team. How do you foster a positive and innovative work culture at Hashtag Orange?

Mukesh Vij: At Hashtag Orange, we believe that a positive and innovative work culture is the foundation of success. We foster this culture by encouraging open communication, collaboration, and creative thinking. Our team members are empowered to share their ideas and take ownership of their projects.

We provide continuous learning and skill development opportunities to keep our team updated with the latest industry trends.

Celebrating achievements, recognizing efforts, and maintaining a healthy work-life balance are also integral aspects of our work culture.

What unique strategies or approaches do you employ to deliver exceptional results for your clients?

Mukesh Vij: I am a strong advocate of a people-first organization, where our foremost consideration is our employees. We have managed to build a culture that thrives through the collaborative efforts of our leadership team.

It’s important to note that prioritizing our employees doesn’t imply that we neglect attrition rates; we’ve worked to maintain attrition rates that align with market standards.

Our belief centers around nurturing employees with an entrepreneurial mindset. We firmly believe that learning should be a continuous journey throughout one’s life. As part of this ethos, we offer master classes facilitated by industry experts and leaders.

These sessions provide invaluable insights and knowledge, enabling our employees to constantly grow and evolve in their roles.

At our organization, the combination of a people-centric approach, a culture of ongoing learning, and leadership guidance has contributed to a dynamic and progressive environment. This is what sets us apart and keeps us thriving in the ever-changing landscape.

Present your thoughts on DPDP Bill 2023 

Mukesh Vij: The Digital Privacy Protection Bill, 2023 (DPDP Bill), stands as a landmark piece of legislation poised to exert substantial influence on India’s digital marketing landscape. Its implications are far-reaching, designed with the overarching goal of safeguarding individual privacy by affording individuals greater control over their personal data.

In addition, the bill outlines stringent guidelines governing the acquisition, utilization, and dissemination of personal information by businesses.

We firmly believe that the advent of the DPDP Bill heralds a positive trajectory for the digital marketing sector. This legislation has the potential to cultivate a foundation of trust between enterprises and consumers, nurturing a sense of transparency and accountability.

Moreover, it holds the promise of instating a more equitable competitive arena for all stakeholders within the industry. As this bill comes into effect, it is poised to reshape the contours of digital marketing practices, fostering an environment where data protection and ethical usage take centre stage.

What are your success tips for young and aspiring entrepreneurs

Find Your Passion: Start with something you’re passionate about. When your work aligns with your interests, it becomes easier to stay motivated and dedicated.

Build a Network: Surround yourself with mentors, advisors, and like-minded individuals who can offer guidance, support, and valuable insights.

Innovation: Seek innovative solutions and ideas. Businesses that can innovate often find themselves ahead of the competition.

Financial Literacy: Understand your business’s financial aspects. Solid financial management is crucial for sustainability and growth.

Calculated Risk-Taking: Taking risks is part of entrepreneurship, but make sure they’re informed and calculated risks, not impulsive ones.

Ethical Practices: Conduct your business with integrity. Building a reputation for ethical practices is crucial for long-term success.

Stay Humble: As you succeed, remain humble and open to learning from others. Success doesn’t mean you stop growing.

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