Interview: Naman Dhamija, Founder and Marketing Director of Dharishah Ayurveda

Naman Dhamija

An interview with Naman Dhamija, Founder and Marketing Director of Dharishah Ayurveda, Natural Herbs and Medicines for Health and Wellness

Welcome to this exclusive interview with Mr. Naman Dhamija, the visionary Founder and Marketing Director of Dharishah Ayurveda, a leading name in the realm of natural herbs and medicines for health and wellness.

With a profound commitment to harnessing the ancient wisdom of Ayurveda and modern scientific advancements, Mr. Dhamija has spearheaded the journey of Dharishah Ayurveda towards redefining holistic healthcare solutions.

Today, we have the privilege of delving into Mr. Dhamija’s insights, experiences, and the profound journey that has shaped Dharishah Ayurveda into a beacon of wellness in the contemporary world.

Can you share the story behind the founding of Dharishah Ayurveda? What inspired you to start this venture?

Naman Dhamija: Our inception traces back to Hakim Dhari Shah Ji’s selfless dedication to traditional healing and community service. In 1889, at just 20 years old, he founded his pharmacy in Mianvali, Pakistan, earning the affectionate title “Shah” for his altruistic endeavors.

Despite the challenges, his son, Shri Ram Dass Dhamija, carried forward the legacy after the tumultuous events of the 1947 partition, resettling in Ambala as refugees. In 1948, they established Dharishah Pharmacy, later expanding to Dharishah Di Hatti in 1954, preserving their ancestral formulations.

By 1983, they ventured into mass production, demonstrating their commitment to innovation. In 2019, amidst the COVID-19 pandemic, we embraced e-commerce, broadening its reach and facilitating direct customer engagement.

Our journey epitomizes resilience and adaptability, transitioning from traditional practices to embracing modern avenues, all while staying true to our roots of serving communities with age-old healing wisdom.  

Ayurveda is a traditional system of medicine. How does Dharishah Ayurveda blend traditional knowledge with modern practices?

Naman Dhamija: We take pride in our ability to smoothly blend traditional knowledge with modern practices. Each of our Ayurvedic products is carefully crafted to ensure the perfect harmony between ancient wisdom and contemporary wellness needs.

Some of the most common and key ingredients we include are Ashwagandha, Brahmi, Neem, Amala, and many more. These time-honored herbs have been trusted for centuries for their healing properties and are carefully selected to ensure the efficacy of our products.

Furthermore, our research and development have helped us come up with proprietary products made with industrial processes that ensure quality and efficacy across batches while still using traditional processing methods.

As a brand, we serve as a bridge between traditional medicine and the evolving needs of today’s lifestyle. We understand that modern life comes with its own set of challenges, and we are committed to providing natural solutions rooted in Ayurveda to address them.

3. What sets Dharishah Ayurveda apart from other Ayurvedic brands in the market?

Naman Dhamija: What sets our brand apart is our distinguished rich history and an enduring legacy which is rooted in the vision of Dhari Shah. This legacy has guided us over time in upholding the highest standards of authenticity and quality in Ayurvedic medicine.

Also, unlike many brands, we take pride in manufacturing our products in-house, using raw Ayurvedic herbs sourced from trusted suppliers. Furthermore, we place a strong emphasis on direct customer feedback, valuing it as an invaluable source of insight for continuous improvement.

By actively engaging with our customers and incorporating their feedback, we strive to enhance their overall experience and create our products to meet their evolving needs and preferences.

Could you discuss some of the key challenges you faced while establishing and growing Dharishah Ayurveda?

Naman Dhamija: One of the significant challenges we encountered during the establishment and growth of Dharishah Ayurveda was maintaining credibility in a market saturated with numerous smaller brands. The proliferation of these brands often resulted in variations in quality, consistency, and adherence to traditional Ayurvedic principles.

Establishing ourselves as a trusted and reliable source of authentic Ayurvedic products amidst this competition requires diligent effort and a steadfast commitment to quality. We had to consistently demonstrate our dedication to upholding the principles of Ayurveda, ensuring the purity and efficacy of our formulations, and maintaining transparency in our processes.

Additionally, we invested in educating our customers about the value of authentic Ayurveda and the importance of choosing products from reputable brands like ours. By staying true to our commitment to quality and authenticity, we overcame the challenge posed by the presence of smaller brands and established Dharishah Ayurveda as a respected and trusted name in the industry.

How do you ensure the quality and authenticity of the ingredients used in your products?

Naman Dhamija: Guaranteeing the genuineness and excellence of the ingredients we incorporate into our products isn’t merely a pledge; it’s ingrained in our ethos. We work closely with local suppliers who share our passion for quality and sustainability.

Each of our ingredients is sourced directly from these suppliers, ensuring transparency and traceability from farm to formulation.

We take pride in our in-house raw materials, which are carefully cultivated to meet our exacting standards. Before any ingredient makes its way into our products, it undergoes rigorous testing in our state-of-the-art facility. Our quality control measures are stringent, ensuring that only the highest-quality ingredients are used in our formulations.

Furthermore, our commitment to authenticity extends beyond sourcing. Our team of experts personally visits farms to witness the cultivation process, ensuring that best practices are followed every step of the way. We prioritize organic and sustainable farming methods to ensure that our ingredients are free from harmful chemicals and pesticides.

What advice would you give to aspiring entrepreneurs looking to enter the Ayurvedic industry or start their own wellness brand?

Naman Dhamija: To aspiring entrepreneurs venturing into the Ayurvedic industry or aiming to establish your wellness brand is not easy. However, always prioritize understanding your customer above everything else.

In our experience at Dharishah Ayurveda, we’ve found that the customer is truly king. By deeply comprehending your target audience, their needs, and the obstacles they encounter, you lay the foundation for a successful career in this field.

Listen to your customers, engage with them, and create your products and services to meet their requirements. This customer-centric approach will not only help you build a loyal customer base but also drive innovation and growth in your venture.

In conclusion, our conversation with Mr. Naman Dhamija, the esteemed Founder and Marketing Director of Dharishah Ayurveda, has illuminated the profound dedication, vision, and expertise that have driven the company’s success in the realm of natural herbs and medicines for health and wellness.

His commitment to blending the timeless wisdom of Ayurveda with modern scientific rigor stands as a testament to Dharishah Ayurveda’s position as a leader in holistic healthcare solutions.

As we navigate the complexities of modern living, the journey of Dharishah Ayurveda serves as an inspiring narrative of how ancient traditions can seamlessly integrate with contemporary demands to foster a healthier, more balanced world.

We extend our gratitude to Mr. Dhamija for sharing his invaluable insights and wish Dharishah Ayurveda continued success in its noble mission of enhancing wellness for all.

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