An interview with Nehal Gupta, Founder and Managing Director of Accelerated money For U
In an exclusive interview, Nehal Gupta, Founder and Managing Director of Accelerated Money For U (AMU), shares her entrepreneurial journey and the driving force behind launching India’s first woman-led NBFC dedicated to EV financing.
From identifying a critical market gap in accessible financing for underserved groups to building a mission-driven company, Nehal discusses AMU’s core values of empowerment, inclusivity, and sustainability.
Starting a business can be a challenging journey. What inspired you to create Accelerated Money For U, and how did you identify a gap in the market that your company could fill?
Nehal Gupta : The idea for Accelerated Money For U (AMU) emerged during that time when I was studying at Indiana University’s Kelley School of Business, where I analysed the rapid growth of India’s EV industry and identified a critical gap: accessible financing for underserved groups like small fleet operators, first-time borrowers, and women entrepreneurs.
Traditional lenders often overlooked these segments, which became my prime focus. By founding AMU, India’s first woman-led NBFC dedicated to EV financing, aimed to bridge this gap through fast, customized financial solutions.
AMU empowers communities by financing electric rickshaws, cargo vehicles, and two-wheelers, driving financial inclusion and sustainable mobility.
My vision seeks to accelerate EV adoption and contribute to India’s journey toward a carbon-neutral future, addressing both social and environmental goals.
As the founder, how do you define the core values of Accelerated Money For U, and how have these values shaped your approach to working with clients and growing the company?
Nehal Gupta : Accelerated Money For U (AMU) is built on empowerment, inclusivity, innovation, and sustainability. Empowerment drives our focus on serving underserved communities—small fleet operators, first-time borrowers, and women entrepreneurs—by providing affordable, accessible financing.
Inclusivity ensures AMU prioritizes clients often overlooked by traditional lenders, breaking down barriers to EV ownership. Innovation shapes AMU’s tailored financial solutions, enabling fast, efficient client service.
Sustainability reflects our commitment to India’s carbon-neutral future by supporting EV adoption and green mobility. These values guide AMU’s client-centric and mission-driven approach, building trust through personalized solutions while contributing to environmental goals.
By combining financial inclusion and sustainability, AMU fosters meaningful growth for clients while accelerating India’s transition to sustainable transportation.
In the financial industry, technology and innovation are rapidly changing the way services are delivered. How has your company embraced these changes, and how do you see the future of financial services evolving?
Nehal Gupta : Accelerated Money For U (AMU) has fully embraced digital transformation to revolutionize EV financing.
By leveraging AI-driven tools and digital platforms, AMU ensures faster loan processing, personalized financial solutions, and enhanced customer experiences, aligning with the broader fintech revolution.
These innovations allow AMU to serve underserved communities efficiently, breaking barriers in EV adoption.
The future of financial services will be shaped by AI, blockchain, and human-centered digital solutions, enabling more inclusive and data-driven approaches.
AMU’s commitment to innovation positions it to adapt to these trends, ensuring it remains a leader in sustainable and inclusive finance.
By integrating cutting-edge technology, AMU is not only transforming EV financing but also contributing to the future of green mobility.
What are some of the biggest challenges you have faced in scaling Accelerated Money For U, and what strategies have you used to overcome them?
Nehal Gupta : Scaling Accelerated Money For U (AMU) has come with challenges, including limited access to capital, building trust with underserved clients, and navigating the fragmented EV market.
Securing funding to support affordable loans for small fleet operators and women entrepreneurs was a key hurdle. To overcome this, AMU forged partnerships with impact investors and aligned with government initiatives promoting EV adoption.
Trust-building involved educating clients on financial literacy and creating tailored solutions for first-time borrowers. Additionally, AMU leveraged technology to streamline processes, reduce costs, and scale operations efficiently.
By focusing on innovation, partnerships, and customer empowerment, AMU continues to navigate challenges, scaling its impact while contributing to financial inclusion and the EV ecosystem’s growth.
As someone who has built a successful business, what is the one piece of advice you would give to young entrepreneurs just starting out on their own journey?
Nehal Gupta : The one piece of advice I’d give to young entrepreneurs is to focus on solving real problems with passion and persistence. Start by identifying a clear gap in the market that aligns with your values and vision.
Building a business is rarely a straight path—expect challenges, but use them as opportunities to learn and grow. Surround yourself with the right mentors, partners, and team members who share your mission and bring diverse perspectives.
Embrace innovation and adaptability, as today’s markets evolve rapidly with technology. Most importantly, stay connected to your purpose and the impact you want to create. Success comes not only from profits but also from the positive change you bring to people and the world.
Looking ahead, what are your long-term goals for Accelerated Money For U, and how do you plan to ensure the continued growth and success of the company in an increasingly competitive market?
Nehal Gupta : Accelerated Money For U (AMU) aims to become India’s leading financial partner for green mobility, empowering underserved communities to access EV financing while driving sustainability.
Long-term goals include expanding our reach to millions of small fleet operators, women entrepreneurs, and first-time borrowers, ensuring financial inclusion at scale.
To ensure growth in a competitive market, AMU plans to invest in technology-driven innovation, leveraging AI and digital platforms for seamless customer experiences.
Strategic partnerships with EV manufacturers, policymakers, and impact investors will enhance our ecosystem and funding capacity.
By staying committed to sustainability, customer empowerment, and operational excellence, AMU will lead the charge in transforming India’s EV landscape while maintaining a competitive edge in the financial industry.
| Are you an
Entrepreneur or Startup? Do you have a Success Story to Share? SugerMint would like to share your success story. We cover entrepreneur Stories, Startup News, Women entrepreneur stories, and Startup stories
|
Read more Success story of India entrepreneurs & startups at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn