Nestle launched MyNestle platform, Now you will be able to buy Maggi and other products directly from Nestle
October 19, 2022: Nestle India said that the D2C platform ‘MyNestle’ will be initially launched in the Delhi-NCR market and then it will be expanded to other regions.
Veteran FMCG Company Nestle India has launched a Direct-to-Consumer (D2C) platform to sell Maggi and other products directly to customers from Nestle.
Nestle India, a company that makes everyday necessities, announced this on Wednesday. Thus, the company has forayed into the ‘online’ business segment.
Nestle India Chairman and Managing Director Suresh Narayanan said in a statement related to the company’s quarterly results that the D2C platform ‘MyNestle’ will be launched in the Delhi-NCR market and then it will be expanded to other regions.
Customers will get many benefits from platform
Narayanan said, “The platform has been specially designed keeping in mind the needs of the consumers. I am sure that the platform will bring a pleasant feeling to the consumer in every way.
In this, customers will get many benefits including curated product bundles, personalized gifting, subscriptions, discounts.
On this platform, nutritional advice will also be provided to the consumers for free. At present, Nestle’s share in D2C and online sales is very less, but the company expects it to grow rapidly in the coming years.
E-commerce channels contributed 7.2 per cent to Nestle India’s sales during the July-September quarter. It was largely inspired by new, emerging formats like ‘quick commerce’ and ‘click and mortar’.
Recently, several FMCG companies have acquired invested or built their D2C platform and online-first brand.
Makers are now shifting from to their websites and D2C operations to online marketplaces like Amazon and Flipkart.
Although D2C and online sales currently make a small contribution, it is expected to increase in the coming years.
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