Nykaa Introduces Globally Acclaimed Beauty Brands Virtue and Versed to its Collection
August 26, 2023, Mumbai, India – Nykaa, India’s leading beauty and lifestyle platform, has set the beauty industry abuzz with excitement as it announces the exclusive launch of two international cult beauty brands, Virtue and Versed.
This strategic move not only expands Nykaa’s product portfolio but also grants Indian consumers access to innovative and highly sought-after skincare and haircare offerings from around the world.
Virtue: Renowned for its revolutionary approach to haircare, Virtue has garnered a dedicated global following for its breakthrough formulas that harness the power of human keratin. The brand’s proprietary Alpha Keratin 60ku®, a form of pure human keratin protein, has set new standards in hair health and repair.
Virtue’s range includes shampoos, conditioners, treatments, and styling products that address a wide array of hair concerns, from frizz control to intense repair. With this launch, Nykaa aims to provide Indian consumers with access to Virtue’s science-backed solutions that promise to transform hair, making it stronger, healthier, and more vibrant.
Versed: As the clean skincare movement continues to gain momentum, Versed emerges as a frontrunner with its commitment to effective, non-toxic skincare solutions. The brand’s range of products, formulated with carefully selected ingredients and free from harmful additives, has garnered a loyal following worldwide.
From cleansers and serums to moisturizers and treatments, Versed offers a comprehensive lineup that caters to diverse skin types and concerns. By introducing Versed on its platform, Nykaa intends to cater to the evolving preferences of Indian consumers who seek skincare products that are not only efficacious but also aligned with their values of wellness and sustainability.
Falguni Nayar, the Founder and CEO of Nykaa, expressed her excitement about the addition of Virtue and Versed to the Nykaa family. She stated, “At Nykaa, our endeavor has always been to bring the best of global beauty trends to the fingertips of our discerning customers.
The introduction of Virtue and Versed aligns seamlessly with our commitment to offering innovative, high-quality products that cater to a diverse range of beauty preferences.”
The launch of Virtue and Versed on Nykaa’s platform is expected to be met with enthusiasm from beauty enthusiasts and skincare connoisseurs alike. As the beauty landscape in India continues to evolve, Nykaa’s latest move reaffirms its position as a trendsetter and trailblazer in the industry.
Nykaa is a premier online beauty and lifestyle platform that offers a wide range of skincare, makeup, haircare, and wellness products. Since its inception, Nykaa has been at the forefront of redefining beauty retail in India by offering a diverse selection of products and brands to cater to the needs and preferences of Indian consumers.
This news article is for informational purposes only. The mentioned product brands and their availability are subject to change without notice.
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