Interview: Parth Parmar, Director of Pare Innovations Pvt. Ltd

Parth Parmar

An exclusive interview with Parth Parmar, Director of Pare Innovations Pvt. Ltd, a distinguished player in the building materials segment

Welcome to an exclusive interview with Mr. Parth Parmar, the Director of Pare Innovations Pvt. Ltd., a leading figure in the building materials industry. With a reputation for excellence in crafting superior surfaces for ceilings, walls, and facade systems, Pare Innovations Pvt. Ltd. stands out as a distinguished player in its field.

Under Mr. Parmar’s guidance, the company has consistently delivered innovative solutions, setting industry benchmarks and redefining standards. Today, we have the privilege to delve into Mr. Parmar’s insights, experiences, and vision for the future of building materials and design.

Can you share a brief overview of Pare Innovations Pvt. Ltd. and its journey in the building materials segment?

Parth Parmar: PARE Innovations Pvt. Ltd. was conceived with the mission of introducing world-class innovative products into the Indian market, leveraging the Government of India’s ‘Made in India’ initiative. Our journey began in 2021, marked by the launch of our inaugural flagship product, PARE SOFFIT PANELS, from our first-ever manufacturing facility in India, boasting a daily output of 25,000 sq.ft.

Today, we take pride in a diverse product line comprising 15+ offerings, available in over 45 shades, with a manufacturing capacity reaching an impressive 1,00,000 sq.ft. per day.

The overwhelming success of our products in both the Indian and international markets can be attributed to our unwavering commitment to innovation, user-friendly design, world-class quality, and affordability. Notably, all 15+ products are manufactured in India for the first time, with over 60% representing pioneering global products.

From ideation and design to the visionary manufacturing process, machinery selection, and formulation, every aspect bears the distinctive mark of PARE’s ingenuity.

What sets Pare Innovations apart from other players in the industry, particularly in terms of surfaces for ceilings, walls, and facade systems?

Parth Parmar: At PARE Innovations, our distinctiveness in the industry lies in our unwavering commitment to innovation, rapidity, simplicity of application, authentic aesthetics, and affordability. These principles are the core of our approach, influencing every facet of our operations.

Innovation is not just a product feature but extends to our marketing strategies and operational processes. Our emphasis on speed has propelled our swift expansion across diverse fronts.

With over 25 years of experience in the building material industry, we possess a profound understanding of the market’s pulse, enabling us to address end-users’ pain points and deliver products that truly resonate with their needs.

How does Pare Innovations prioritize innovation in its product development process? Can you provide examples of recent innovations?

Parth Parmar: At PARE Innovations, innovation is at the heart of our product development, with a strong emphasis on Research and Development. Personally investing time in this crucial department, both me (Parth Parmar) and Mr. Bipin Parmar, our Managing Director, actively contribute to exploring novel technologies and envisioning the future of the Indian building material industry.

Currently focusing on wall, ceiling, and façade solutions, our commitment to groundbreaking innovation is evident – a testament to our claim that 60% of our products represent world-first introductions. At PARE, every aspect is a manifestation of innovation, reinforcing our dedication to pushing industry boundaries.

I can give you two examples:

1. Our inaugural product, PARE Soffit Panels, epitomizes innovation in the ceiling segment. Resembling real wood in appearance and texture, it eliminates termite concerns, the need for frequent polishing, and the high costs associated with authentic wood.

We set up the first manufacturing facility for this product in India. Boasting effortless installation without skilled labor, it comes with a 10-year warranty, is waterproof and rustproof, emits no VOC, and is lead-free—a groundbreaking solution redefining ceilings.

2. Recently, we introduced the revolutionary EASY+ category, a patented, world-first innovation. Featuring male-female interlocking for swift installation, this product guarantees a 10-year warranty and authentic wood aesthetics—a testament to our commitment to pioneering advancements in the building material industry.

Notably, the quick installation process reduces labor, time, and costs significantly, with the added benefit of a clean installation site, free from dirt or dust.

What market trends or consumer demands have significantly influenced Pare Innovations’ product offerings in recent years?

Parth Parmar: At PARE, our foundation lies in addressing the unmet needs of the Indian market. Our product offerings are meticulously shaped by analyzing consumer demands and evaluating the availability of comparable solutions.

For instance, our Soffit Panels, designed for ceilings, provide a superior alternative to Cement Fibre and WPC boards, ensuring a favorable price-product balance.

Lightweight, easy to install, and featuring a genuine wood look, these panels offer a finished solution without on-site additional processes—reflecting our commitment to meeting market trends and consumer expectations.

How does Pare Innovations ensure the quality and durability of its surfaces, considering the diverse environmental conditions they may encounter?

Parth Parmar: At PARE Innovations, ensuring the quality and durability of our surfaces is a non-negotiable priority. We conduct comprehensive internal testing, approving every product for use across diverse Indian climates—from the chilly regions of Kashmir to the warm landscapes of Kanyakumari.

This meticulous approach guarantees that our surfaces not only meet but exceed expectations, demonstrating resilience and performance under a range of environmental conditions.

Collaboration often drives innovation. Can you discuss any partnerships or collaborations Pare Innovations has engaged in to enhance its product offerings or reach new markets?

Parth Parmar: We are thrilled to announce our partnership with the Danube Group, our exclusive partner in the UAE. Their extensive reach, coupled with PARE’s innovative and exclusive products, creates a powerful synergy.

This collaboration marks our strategic expansion into new markets. Additionally, we are actively exploring collaborations with other partners to further enhance our market presence and offer our innovative products to a wider audience.

What are Pare Innovations’ strategic priorities and growth objectives for the coming years in the context of evolving industry dynamics and market demands?

Parth Parmar: Our strategic priorities revolve around expanding our presence from 200+ to 400+ cities in India and reaching over 30+ countries internationally in the upcoming financial year. We are focused on launching three new product categories, addressing the market gaps we’ve identified.

Our growth objectives encompass both geographical and product expansion, with a commitment to meeting evolving industry dynamics and market demands.

What is your success tips for young and aspiring entrepreneurs

Parth Parmar: My advice to young and aspiring entrepreneurs is simple: come back to India. The future here is incredibly promising, with fertile soil for growth. The receptivity to Indian products, both domestically and globally, is remarkable.

The country offers a rich and diverse ecosystem, coupled with strong government support. Plant your entrepreneurial seed in the Indian soil, and you’ll find an environment ready to nurture and support your growth journey.

In conclusion, our interview with Mr. Parth Parmar, Director of Pare Innovations Pvt. Ltd., has provided invaluable insights into the dynamic world of building materials. His vision, dedication, and expertise have propelled Pare Innovations Pvt. Ltd. to the forefront of the industry, earning it a reputation for excellence.

As we look ahead, it is clear that Mr. Parmar’s innovative approach and commitment to quality will continue to drive the company towards new heights of success, shaping the future of surfaces for ceilings, walls, and facade systems.

We extend our gratitude to Mr. Parmar for sharing his time and knowledge, and we eagerly anticipate witnessing the continued impact of Pare Innovations Pvt. Ltd. on the built environment.

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