An interview with Paveela Bali, CEO & Founder of Studio by Paveela, a brand with a bold vision to transform the interior decor industry by prioritizing waste management and sustainability
In a compelling interview with Mrs. Paveela Bali, CEO and Founder of Studio by Paveela, we explore her visionary approach to transforming the interior decor industry.
With a strong emphasis on waste management and sustainability, Mrs. Bali is redefining how we perceive design, prioritizing eco-friendly practices that benefit both consumers and the environment.
What inspired you to establish Studio by Paveela, and how did you develop your bold vision for transforming the interior decor industry?
Paveela Bali: Studio by Paveela was born from my passion for art and sustainability, with the goal of redefining premium home decor. During the pandemic, I explored DIY art, which led me to experiment with unconventional materials.
I realized the potential of transforming waste into meaningful art pieces, inspiring the foundation of the brand in October 2022.
My vision was to not just create beautiful interiors but also raise awareness about sustainable practices, offering customers elegant decor that carries a message of environmental responsibility.
Sustainability is at the heart of your brand. Can you share specific practices or strategies that you implement to prioritize waste management in your projects?
Paveela Bali: Every artwork we create revolves around reusing and repurposing discarded materials. We meticulously handpick waste items, breathing new life into them through artistic transformation.
This process not only ensures minimal environmental impact but also allows us to demonstrate how waste can become a valuable resource. By promoting thoughtful design, we aim to inspire others in the interior decor space to adopt sustainable practices.
What are some of the biggest challenges you face in promoting sustainability within the interior decor industry, and how do you overcome them?
Paveela Bali: One of the biggest challenges is shifting mindsets – convincing people that sustainable decor can be luxurious and aesthetically pleasing. Another hurdle is sourcing high-quality, discarded materials that align with our design vision.
To address these challenges, we engage in continuous education and awareness campaigns, demonstrating the elegance and durability of our creations.
We also collaborate with other eco-conscious organizations to build a community focused on sustainable living, ensuring that environmental responsibility becomes more mainstream in the interior decor industry.
How do you choose materials for your designs, and what criteria do you use to ensure they align with your sustainability goals?
Paveela Bali: We prioritize using reclaimed materials whenever possible, especially wood, unless a specific order from a customer requires otherwise.
Our candle jars are designed to be reusable, and all the waxes we use are plant-based. Many of our designs are intentionally versatile, allowing them to be remodeled into new forms or used in multiple ways, extending their lifecycle and reducing waste.
How do you educate your clients about the importance of sustainable practices in interior design, and how do they typically respond?
Paveela Bali: Educating clients involves sharing both key information and practical benefits. I begin by explaining how the materials used in our designs impact the environment and how eco-friendly choices benefit both individuals and society as a whole – such as the plant-based waxes we use. I also emphasize that sustainable design is not just a passing trend but a stylish, timeless approach.
Many clients are already aware of sustainable practices, but some are pleasantly surprised and curious when they learn more.
While cost concerns often arise, I address these by highlighting the long-term savings, durability, and quality that sustainable materials offer. This helps shift their perspective toward the value of eco-conscious design.
What advice would you give to aspiring interior designers who want to integrate sustainability into their work?
Paveela Bali: Stay informed about sustainable materials and practices, such as reclaimed wood, bamboo, and low-VOC paints. Incorporate vintage and upcycled materials, which not only reduce waste but also bring unique character to a space.
Upcycling old items offers creative design solutions while minimizing environmental impact. Additionally, collaborate with local artisans and suppliers to support sustainable communities and reduce your carbon footprint.
Mrs. Bali’s insights highlight the vital intersection of style and sustainability, inspiring a new generation of designers to adopt responsible practices.
Her commitment paves the way for a more sustainable future in interior decor, demonstrating that innovative design can coexist with environmental stewardship.
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