Personal Finance: Don’t let emotions, ego come in the way of investing


By Col. Rakesh Goyal (Retd), Certified Financial Planner & Founder at Lets Invest Wisely

There are many factors involved in managing your finances, and having all the facts in front of you is the only way to take your financial strategy to the next level.

Moreover, being responsible for your investments and mastering your emotions when making financial decisions are essential to acquiring financial security.

So let’s break down the idea of personal finance to better understand how making sensible financial decisions necessitates being conscious of and regulating emotional biases.

What is personal finance?

Personal finance refers to managing your finances as well as saving and making investments. It includes retirement planning, budgeting, etc. Being financially aware is crucial if you want to maximise your earnings and savings since it will enable you to differentiate between beneficial and detrimental advice and make wise financial choices.

In addition, an emotional reaction to stock market volatility can jeopardise your investment decisions.  So, keep your emotions under check!

The essentials to successful investing are caution and rationale. While considering more secure ways of investing, mutual funds are among the finest means of doing this as they offer diversification and expert management.

40 percent of Indian respondents to a survey on happiness said that their own financial situation currently brings them the most satisfaction or has the potential to do so. However, 43% of the respondents said it makes them feel a little happier.

We extensively prefer the notion that, when it comes to financial matters, we reach rational conclusions as a consequence of an in-depth analysis. However, the truth is that how we decide to spend our money is greatly influenced by our emotions.

Whether we are aware of it or not, our emotions have a significant impact on how we perceive risk and the investments we make.

Systematic errors in thinking play a fascinating role in how we handle our finances. Considering the reaction of loss aversion, we tend to appreciate gains more than we value losses, which is a natural tendency for us humans.

Therefore, when faced with the possibility of losses, we have a tendency to be overly cautious and might pass up good investing chances out of fear of losing money. The endowment impact comes next. It occurs when we place a higher value on something just because we own it.

We develop emotional attachments to our goods, and when it is time to sell them, we have a propensity to overvalue what we already own, making it difficult to part with it even if it would be wiser from a financial standpoint. Moreover, Ego has the potential to badly ruin our investment approach.

The Importance of Personal Finance

Income, saving, spending, investing, and security are the five pillars of personal finance. Investors have accumulated massive debt as a result of their inability to manage their funds or practise financial discipline. Let’s take a look at some alarming personal finance statistics related to finance management today and why it’s high time to manage your personal finances effectively.

  • Basic financial knowledge is only demonstrated by 24% of millennials
  • 56% of millennials have no retirement savings.

Making wise financial decisions requires being aware of and managing emotional preconceptions. The following tips will assist you in conquering emotional biases:

  • Awareness and self-education

Be conscious of your emotions and how they might influence the way you make decisions. Spend some time learning about various investment possibilities, risk-management techniques, and the foundational ideas of building assets over time. Take a look back and evaluate whether your choices are influenced by any profound emotions.

  • Establish precise financial objectives

Being clear on your financial goals helps keep you on track and prevents you from acting rashly in response to transient shifts in the market.

  • Seek out expert guidance

Financial consultants can help you make difficult financial decisions while offering an unbiased viewpoint. They can offer techniques that are suited to your particular situation and assist you in developing a balanced attitude towards uncertainty and potential risks.


You must be extremely persistent in the market because it is not easy to make a significant quantity of money in a short period of time. There is no denying that emotions play a part in financial decision-making. Based on how we handle them, emotions can serve as an effective sword or a major barrier.

In order to make decisions that are in line with our long-term goals, we must acknowledge and embrace the power of our emotions and learn to manage them according to the situation.

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