phab Secures $2 Million in seed funding led by OTP Ventures, with Capri Global, Sim&San, and angel investors
Mumbai, India – April 25, 2025 phab, a nutritionist-led snacking brand, has raised $2 million in seed funding in a round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and other angel investors.
The company plans to use the funds for growth capital, capex investments, team expansion, and strengthening both its online and offline presence across India.
phab was founded by Gayatri and Ankit Chona—the duo behind beloved brands like Hocco Ice Cream, Huber & Holly, and Hocco Eatery.
Launched in 2022, phab has quickly won fans for its high-protein, high-flavour snacks that bring together indulgence and real nutritional intent, proving that better-for-you can actually taste phabulous.
The fresh capital will fuel phab’s ambition to build a robust pan-India presence through a multi-channel strategy across digital, quick commerce, general and modern trade, expand the team and production capabilities, and launch new product categories.
“This raise marks an exciting new chapter for phab,” said Gayatri Chona, co-founder and the nutritionist at helm. “We’ve always believed that healthy snacking should feel joyful, indulgent, and sustainable—not restrictive.
For us, that means snacks that are big on protein and even bigger on flavour, making it easy for people to get the nutrition they need every day. This funding allows us to invest in innovation, scale with quality, and continue building snacks that people actually want to eat.
Having OTP Ventures on board means we get to learn from folks who’ve built, scaled, and reshaped categories. That kind of insight is invaluable as we enter this next phase of growth.”
Ankit Chona, co-founder of phab and MD of Hocco, added: “At phab, we’re building more than a product; we’re building a better-for-you snacking movement for modern Indian consumers.
This investment helps us lay the foundation to go deeper in quick commerce and digital, while also aggressively scaling offline across key markets.
We’re very excited to have investors like OTP and Capri who believe deeply in our vision and are here to support us for the long run.”
Suhail Sameer, founding partner at OTP Ventures, said: “We are big believers of the Indian consumer story, and phab is exactly the kind of brand we love backing. It’s bold, it’s differentiated, and it understands that the future of snacking is functional, not fluff.
Gayatri and Ankit make a killer team—blending nutritional expertise with sharp business instincts. We’re thrilled to be part of this journey.”
The investment comes at a time when Indian consumers are increasingly demanding nutritionally balanced and flavour-forward snacking options that help bridge the massive protein deficiency in India but never sacrifice taste for nutrition.
With its science-backed approach, playful branding, and growing product portfolio, phab is well-positioned to lead the next wave of innovation in the health and wellness F&B space.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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