Strong emphasis on making Metaverse and virtual experiences solutions accessible to all: VOSMOS

Interview with Piyush Gupta, CEO of VOSMOS, a tech startup specializing in Metaverse and virtual experiences

A graduate of Jadavpur University, Kolkata, Piyush Gupta holds an MBA in Marketing from ICFAI Business School, Bengaluru. He has more than 18 years work experience in IT.

Piyush began his career with Ceasefire Industries, and joined Kestone in 2005. When Career Launcher acquired Kestone in 2008, he became a part of the management committee which was also responsible to run the organization.

Piyush was instrumental in the rapid growth of Kestone, and successfully expanded the businesses overseas including in Singapore, Dubai, and the US.

In 2022, Piyush become CEO of VOSMOS, a part of Kestone and promoted by CL Educate, the parent company of Career Launcher.

What is VOSMOS? Specialization and services?

Piyush Gupta: VOSMOS is a tech startup specializing in Metaverse and virtual experiences. We empower companies to rethink reality and reimagine business with immersive solutions that are easy to use and scale.

Our offerings include Metaverse, customizable technology services, virtual events, and webinars. At VOSMOS, our goal is to make technology accessible to all and create meaningful experiences.

Our AI-enabled products can be customized to scale, brand, and geographies. Our virtual events arena and Metacommerce world offer unlimited attendee capacity, gamification, and transaction opportunities. We recently launched VOSMOS.

Events, a DIY or user-created virtual events platform that empowers individuals and organizations to create both small and large-scale virtual events that are dynamic and secure.

What inspired you to start VOSMOS, and how did you come up with the idea for a tech start-up focused on the Metaverse and virtual experiences?

Piyush Gupta: The pandemic inspired us to pivot and transform our sales and marketing experience into a virtual platform for businesses to ensure continuity.

Our team developed a customizable virtual event solution that allowed us to be the best in both on-ground and virtual spaces.

This led to our vision of creating a simplified and immersive virtual world, called VOSMOS, accessible to all, where occupants can learn, work, play, shop, socialize, entertain, and own digital assets.

Our Metacommerce world provides a single virtual ecosystem for brands to showcase their products, engage with customers, and transact business.

What do you think are the biggest challenges facing the Metaverse industry, and how is VOSMOS positioned to address these challenges?

Piyush Gupta: The Metaverse industry faces significant challenges, including creating a user-friendly and immersive platform, ensuring interoperability between different platforms, and building a scalable infrastructure that can handle a growing user base.

VOSMOS, with its experience in developing virtual platforms for events and expertise in AI-enabled products, digital avatars, VR experiences, and scaling solutions, is uniquely positioned to address these challenges.

VOSMOS is committed to creating an easy-to-use and highly immersive platform that can accommodate a large number of users while maintaining stability and performance.

Additionally, VOSMOS is dedicated to working with other players in the industry to enable a truly interconnected Metaverse.

What sets VOSMOS apart from competition?

Piyush Gupta: VOSMOS stands out from competition in multiple ways. Our extensive experience in developing and deploying virtual platforms for events gives us a unique perspective on what it takes to create a successful Metaverse platform.

This experience has enabled VOSMOS to develop a customizable and highly immersive platform that is easy to use and is designed to scale to different brands and geographies.

VOSMOS is committed to building a platform that is interoperable with other platforms to create a truly interconnected Metaverse.

This approach acknowledges the importance of interoperability in the long-term success of the Metaverse industry.

VOSMOS’s focus on scalability is a key factor that sets it apart from other players in the industry. The platform is designed to handle a large number of users while maintaining performance and stability, making it ideal for events, commerce, and other applications.

How does VOSMOS approach the development of virtual experiences, and what technologies or tools do you use to create these experiences?

Piyush Gupta: At VOSMOS, we take a comprehensive approach to developing virtual experiences and events for businesses. Leveraging our expertise in AI-enabled products, we create customizable and scalable virtual platforms that can accommodate any number of attendees and be tailored to specific brands and events.

Our Metacommerce world offers a unique opportunity for brands to showcase products and services, engage with customers, and transact business in a virtual environment.

We use a variety of technologies and tools, including digital avatars and VR experiences, to create an immersive and connected virtual world that bridges the physical and digital economies.

We also offer customized technology solutions such as virtual events, custom stores, and virtual walkthroughs to meet the unique needs of our clients.

What are some of the most interesting or innovative projects that VOSMOS has worked on, and how have these projects pushed the boundaries of what is possible in the Metaverse?

Piyush Gupta: At VOSMOS, we have embarked on several fascinating projects and our portfolio includes a range of innovative ventures.

One such project involves creating hospitality virtual tours, where we enabled users to explore hotels and resorts in a completely immersive manner.

We designed an entire futuristic city using intricate details and immersive simulations for an organization in the Middle East.

Another venture enabled potential customers to visualize and customize the interiors of their flats. In addition, we opened a coaching center within the Metaverse for an educational company.

This pioneering initiative transformed the way students and learners engage with educational content and interact with instructors.

By creating a virtual learning environment, we broke free from the limitations of physical space, enabling seamless collaboration, personalized instruction, and dynamic educational experiences.

Moreover, our work extended to establishing virtual stores for brands in the startup phase. Through these virtual storefronts, we harnessed the potential of the Metaverse to help emerging businesses reach and engage with their target audience in innovative ways.

How does VOSMOS ensure that its virtual experiences are accessible and inclusive for all users, regardless of their background or ability?

Piyush Gupta: At VOSMOS, we place a strong emphasis on ensuring that our virtual experiences are accessible and inclusive for all users, regardless of their background or ability.

To achieve this, we offer AI-enabled products that can be customized to meet the specific needs of different users.

Our products are designed to cater to events of any size, and accommodate a wide range of attendees. The platform supports multiple languages and incorporates gamification to enhance user experience.

By harnessing the power of data and a robust process of reporting we monitor and evaluate the success of each event.

Making our products accessible is at the core of our products. For users with diverse accessibility needs, we are actively working on capabilities that will create opportunities for engagement and interaction, irrespective of how they want to access VOSMOS platforms.

This includes using digital avatars and VR technology to create a more immersive experience that can be accessed by users with varying abilities.

Ultimately, we are dedicated to creating a world that connects the physical and digital economies for our clients and ensuring that technology is accessible to all.

What are your plans for the future of VOSMOS, and how do you see the Metaverse and virtual experiences evolving over the next few years?

Piyush Gupta: In terms of the future of VOSMOS, we are focused on creating a connected and immersive virtual world that is constantly evolving to meet the needs of our clients and their customers.

Our goal is to provide a self-sufficient and unified platform that is easily accessible to all and enables growth and expansion through unique experiences.

At VOSMOS, we have already developed a customizable virtual platform that can be tailored for any brand or event, with the ability to scale to meet any client’s needs.

However, we aim to expand beyond virtual events and create a virtual space for commerce, connections, and conversations.

We see this as the beginning of a new journey in business that will be more accessible and address global customers from the start.

Meta-commerce is a significant part of this journey and will allow brands to have expansive virtual real estate for their products, giving them the opportunity to market and sell in all geographies.

As we continue to develop our capabilities, we are also focused on narrowing the gap between physical and virtual experiences through digital avatars and the VR experience.

Overall, we believe that the Metaverse and virtual experiences will continue to evolve and play an increasingly important role in our daily lives.

As such, we are committed to staying at the forefront of these developments and providing our clients with the tools they need to thrive in this new world.

Advice to aspiring entrepreneurs interested in starting a tech company in the Metaverse or virtual experience space?

Piyush Gupta: If you’re an aspiring entrepreneur identify your target market and understand their needs, pain points, and aspirations.

This deep understanding will be critical in developing a product that truly addresses the market’s needs and provides value.

Additionally, assembling a strong team that is not only skilled in technology but also has a good understanding of user experience and design will be essential in creating an immersive and engaging experience in the Metaverse.

It’s also important to stay on top of the latest technology trends and innovations since the Metaverse is a rapidly evolving space, and keeping up with the latest developments will be critical in staying ahead of the competition.

Finally, it’s important to keep a flexible mindset and be willing to pivot or adjust your approach as necessary based on feedback and market trends.

With the right approach and mindset, the Metaverse and virtual experience space offer exciting opportunities for entrepreneurs to innovate and create value in a rapidly growing market.

Read more Success stories of Indian entrepreneurs, Women Entrepreneurs & startups stories at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn