India’s hottest icon just teamed up with India’s tastiest intimacy revolution, Lickcious.
New Delhi, 8th December 2025 – The bedroom conversation just got tastier. Lickcious, India’s first oral intimacy wellness brand, announced actress and digital firebrand Poonam Pandey as the official brand face of its newest category-disrupting innovation.
“I’ve never been one to tiptoe around what people really want to discuss,” Poonam Pandey said about the collaboration. “Lickcious gets it.
They’re not selling shame or secrecy. They’re creating products that make intimate moments genuinely better, and they’re doing it without the awkward whispers. That’s exactly the kind of honesty we need more of.”
Lickcious has cracked the code on something the wellness industry has ignored for too long. While other brands obsess over packaging and vague promises, Lickcious went straight for what actually matters in oral intimacy – how things taste, how fresh you feel & how confident you are when it counts.
Their edible oral sprays are dermatologist-tested, vegan, completely safe and are designed to turn hesitation into anticipation.
“We’re not interested in being polite about pleasure,” Ishan Jindal, co-founder, Lickcious, explained. “Couples deserve products that understand real intimacy in every sense.
Taste matters. Confidence matters. Feeling completely present in the moment matters. We’ve built our entire brand around making those experiences incredible.”
With millions following Poonam Pandey’s every move online and a reputation for smashing through conservative attitudes, she has spent years creating space for honest conversations about desire, body confidence and sexual agency. Her involvement signals that India’s sexual wellness conversation is finally growing up.
“Too many people have been conditioned to think their pleasure is secondary or certain things should just be tolerated,” Poonam Pandey emphasised. “Lickcious is handing couples permission to expect better, to prioritise connection and enjoyment. I’m excited to help normalise these conversations because they’re long overdue.”
As India’s sexual wellness market explodes, Lickcious is positioning itself not just as a product innovator but as a cultural disruptor. The Poonam Pandey partnership proves the brand means business about bringing pleasure-focused intimacy into mainstream dialogue.
“We’re building permission, not just products, ” co-founder of Lickcious concluded. “Permission to talk openly, to prioritise pleasure, to expect genuinely fulfilling intimacy. With Poonam championing this message, we’re going to reach millions who are absolutely ready for this conversation.”
About Lickcious
Lickcious is India’s first brand dedicated to enhancing oral intimacy through safe, tasty and scientifically formulated products.
With dermatologist-approved, vegan and GMO-free formulas, Lickcious helps couples experience more confident, enjoyable, and connected intimate moments.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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