~The collection boasts breezy & comfortable ensembles that perfectly reflect the spirit of spring and summer~
Mumbai, March 2021: Homegrown ethical clothing brand, Postfold brings to you season’s favourites in their newly launched Spring Summer ‘21 collection- Project Bageecha.
The brand experiments with floral embroideries and textures inspired by Spring through this collection. The newly launched collection is an assortment of summery pastels which blend subtle vintage aesthetics with modern silhouettes.
The women’s collection boasts of delicately embroidered pieces in refined silhouettes. The men’s collection brings their signature knit shirts in interesting textured fabrics and embroidered motifs on statement-making woven shirts.
The essence of the collection lies in the head-turning styles that come with uncompromised comfort. Project Bageecha features breezy cotton and linen pieces consisting of shirts, t-shirts, and a lot more for both, men and women.
The colour palette ranges from bright yellows and pastel purples to refreshing mint greens and pale pinks. The collection brings to you pieces that are versatile enough to accompany you from desk to dinner.
Postfold’s classic yet elegant aesthetic has been portrayed throughout the collection’s tailored designs and luxurious fabrics. Made with the softest of kinds of cotton, including the premium Supima® cotton, & linen blends, this collection is devoid of polyester and synthetic fabrics.
The brand is well known for its take on modern fashion offering a wide selection including shirts, blouses, polos and dresses.
Launched in 2015, Postfold brings contemporary fashion to life with the inclusion of dynamic fits that are a perfect match for the on-the-go life of Millennials.
Along with luxurious fabrics that are long-lasting, they opt for styles that are timeless and versatile. The brand has a strong online presence and has also set foot in the brick & mortar space with its stores in Delhi and Noida.
Commenting on the collection launch, Co-founder CEO of Postfold, Shreya said, “This collection is a special one for our team as it was a way of translating all the things that bring us happiness into pieces that reflect our positive outlook.
Another thing that we wanted to be conscious of was our impact so we decided to only use natural fabrics like cotton & linen. The collection is a reflection of our thoughts and we hope it brings the same joy to others as it did to us.”
Hurry! Step your fashion game up and get summer ready with Postfold (https://postfold.com/collections/project-bageecha )
Built on principles of radical transparency, versatility, and subtle sophistication, Postfold showcases a classic yet understated elegance. Through tailored design techniques crafted in luxury quality fabric, the brand unfolds across a selection of easy essentials including shirts, blouses, polo’s, knit tops and dresses for both sexes.
Postfold prioritises the fabrics and fits of their ensembles and always keeps comfort above everything else. The brand also has a unique feature of finding mood-based styles like Sunday Brunch or Saturday Night. With ‘Do Better; Be Better’ as their motto, the brand utilities 100% recycled polyester to create a range of garments under the Re:create umbrella.
They also have long-term partnerships with NGOs like the Clothes Box Foundation & LightUp Foundation that help community upliftment.
Postfold was conceived in November 2015 when co-founders, Ashish Gurnani and Aashray Thatai could not find clothes that could be worn to work & post office.
They thought of coming up with a brand where the clothes are so versatile, they can be worn to work, after work or on a Saturday night!
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Shreya, A qualified chartered accountant with a degree in Bachelor of Commerce, joined Postfold as the Finance Head in 2018. She helped expand the brand’s horizons more seamlessly and effectively and was announced as the Co-founder CEO in 2020.