Prasuk Jain, Founder of Snow World Entertainment- India’s most disruptive hospitality and Entertainment Company

Interview with Prasuk Jain, Founder of Snow World Entertainment- India’s most disruptive hospitality and Entertainment Company

Prasuk Jain, started Snow World Entertainment, a decade-old company that brings together luxury, gaming, entertainment, dining, and nightlife together.

The total valuation of the company is approx. 2000 crores and owns brands like THE GAME, SNOW WORLD, PINK WASABI, THE GAME PALACIO, XOXO-THE CASUAL LOUNGE, THE GAME GARDEN & BEER GARDEN, and THE GAME RANCH.    

Recently, SNOW WORLD ENTERTAINMENT HAS LAUNCHED FORMULA 11 KARTING IN NOIDA, AMAZONIA, AND THE GAME RANCH IN MUMBAI. Formula 11 Karting – India’s first, and largest professional go-karting experiential facility; with a SUPER LICENSE PROGRAM designed to represent Indian professional go-karting champions on a global platform like Sodi World Series and the soon-to-come Formula 11 World Karting Championship. 

The Game Ranch is a country-side themed gaming section with boutique bowling and a bar and Amazonia is the newly opened new resto-bar in Mumbai’s BKC.

Exotic with a contemporary twist, the spirit of the wild comes alive at Amazonia with luxurious experiential dining 

The other concepts soon to be launched are a luxury indoor entertainment park, Bohemian-inspired global cuisine at Thane, and a neo-classical-inspired luxury gaming space.

Entertainment and Hospitality will continue to be our primary areas of focus and investment to make our brand a global name.

The company has already signed 11 projects across the country with an investment plan of approx. INR 150 crores for the first 2 quarters of 2023. 

The exciting journey of Mr. Prasuk started in the year 2012, with the launch of Snow World at Phoenix Marketcity Kurla in Mumbai, which is spread across an area of 18000 square feet.

Snow World was an instant success because of the unique concept and international techniques. Their second project, Snow World, in New Delhi was executed in 2016 covering almost 1 lac square feet area, marking it as one of the biggest indoor snow amusement park in Asia.

The third project, ‘Think New Everyday’, with this vision he came up with a unique concept called THE GAME in Mumbai.

The Game offers premium entertainment and sports activities in an indoor set up which has become the favorite destination for many in a such a short span of time.

With over 7 attractions introduced in India for the first time, The Game is on its way to capture the market in near future.

With success of the above two brands, there definitely was no stopping in expansions plans. When the world was taking a back seat during Pandemic, he took the opportunity of expanding with some unique concepts and propositions across the nation, Snow World in Navi Mumbai and Ahmedabad launched.

The Game got a few more variants with launch of The Game Palacio in Mumbai and Chandigarh, Pink
Wasabi in Mumbai and Chandigarh, The Game Garden and Beer Garden, The Game Ranch, XOXO Lounge.

Projects in pipeline for 2022- spreading its wings further, the company is launching The Game Mansion, The Game of Speed called Formula 11, Sky High and some luxury Restaurants called Amazonia, Havana Commune and many more in Mumbai, Pune, Bangalore and Delhi.

With a vision of expanding each brand and establishing newer and upscale properties in
the F&B and entertainment sector across the country, the next 2 years will see multiple
brands and outlets seeing the light of the day.

One of the most aspirational projects is Jungle Book, an association between Prasuk Jain and DQE, will soon be launched in Mumbai that will bring an indoor theme park to the city.

The company believes in organic growth and has impactfully grown over the years. But with intelligent business strategies and a passionate team, the growth story of each brand is roughly 100% year on year.

This has led to an extensive plan of development in 2022/2023 for Mr. Prasuk Jain. With investments planned at an estimate of Rs. 250 crores in the current financial year, the company is looking to expand rapidly.

Mr. Prasuk Jain directs the vision the company, as an entity bringing in a wave of change in the entertainment and F&B markets.

The vision is to bring all the novelty entertainment and offerings that the country has not experienced before.

The mission is to establish multiple outlets under each brand in the next 5 years and have a strong presence pan India.

His future plans are to create such premium offerings that uplift the experience of the consumers.
He has simple philosophy “As long as we’re creating awesome stuff, sketching powerful
attractions and having fun doing it, we’re on the right path.

Tell us a little about yourself ( i.e. your Education, Experience, Family Background)

Education:

• Sydenham College of Commerce and Economics
• SVKM NMIMS
• Woomera Australia: AI in weather technologies, manufacturing engineering technology

As an individual I love to explore the world that’s not known to us. Crazy about exploring more in the deep sea and space ₊ Wanted to become an aeronautical engineer, Conquer the universe And Studying each planet and the galaxy was my dream.

At the age of 19 I was the youngest advisory to the board of Royal Indian Raj and got Trump Towers, Oakwood, YOO designs and Best Western Hotels to India. Gathered funds to study AI in weather tech from Woomera Australia.

And at 22 started my own snow park.

As I look back this has been a long journey of choosing to walk a road less travelled by. India had a vacuum of entertainment — entertainment was old school and hence I wanted to create unique + different entertainment concepts. Plus, bring India on the global map in the hospitality and entertainment industry.

Please tell us a little about your entrepreneurial journey / What was the inspiration behind turning an entrepreneur

Prasuk Jain: Leading the way with “Make in India, Make for World”, I look forward to power up a new legacy for India’s entertainment & hospitality industry and put India on the global map.

Take all my brands globally and create a winning home-grown success story + increase India’s tourism and entertainment facilities.

Brand Maven, Entrepreneur, with over three decades of inherited diverse business expertise, Mr. Prasuk Jain lends creative & financial strength to his paced business empire.

His dynamic educational background & knowledge accumulated over multiple practical sessions, at renowned international entertainment parks across the globe, make him a unique reservoir in the entertainment fraternity. 

Starting off in Amusement and Entertainment industry who ‘thinks and inks’, he has demonstrated expertise in creating world class entertainment ecosystems.

He has simple philosophy “As long as we’re creating awesome stuff, sketching powerful attractions and having fun doing it, we’re on the right path.

Kindly brief us about Snow World Entertainment, its specialization, and the services that it offers.

Prasuk Jain: Empowering new possibilities for the hospitality & entrainment industry, Snow World Entertainment is scripting a winning home-grown story, by leading the “Make in India, Make for World” narrative since 2011.

More than a launching new properties, every property is a living symbol of Prasuk Jain’s core DNA – where dreams are given free reign and experiences created to stick with you forever!

He started the company Snow World Entertainment envisioning the success he wished to see. But just having a great idea was not enough.

We needed a long-term roadmap with appropriate business milestones. Eventually over time a bird’s eye view was developed with an aim to reach a certain milestone in a given point of time.

• An Indoor Snow Park with -10 degree Celsius temperature opened its doors in 2012 for public with a big bang launch in a space of 18000 sq.ft. in Phoenix Marketcity, Mumbai. With its huge success a large scale snow park opened with first time ski experience inside DLF Mall of India in a space of 1lac sqft.
• To keep the uniqueness intact and flawless, a new model was introduced in entertainment with a launch of luxury gaming park having very new life size games in the country for the very first time.
• Then it was planned to diversify ourselves and get into hospitality sector starting from a restaurant XOXO, a casual lounge.
• And the list went on with The Game Palacio – merging Gaming and Hospitality segment.
• Pink Wasabi – a boutique instagrammable café serving Pan-Asian.
• The Game Garden & Beer Garden – A garden themed gaming & beer center with a terrace golf.
• The Game Ranch – A country side themed gaming section with boutique bowling and a bar
• Formula 11 Karting –  India’s first, and largest professional go-karting experiential facility; with a SUPER LICENSE PROGRAM designed to represent Indian professional go-karting champions on a global platform like Sodi World Series and the soon to come Formula 11 World Karting Championship
• Amazonia – Exotic with a contemporary twist, the spirit of the wild comes alive at Amazonia with luxurious experiential dining

The company believes in organic growth and has fully grown over the years. But with intelligent business strategies and a passionate team, the growth story of each brand is roughly 100% year on year.

This has led to an extensive plan of development in 2023. With investments planned at an estimate of Rs. 250 crores in the current financial year, the company is looking to expand rapidly.

Timeline:

2008 – 2011

• Joint Venture with Stanwood UK for India strategic partnerships
• Joint Venture YOO UK
• Joined hands with Royal Indian Raj for development of Satellite townships

2011 – 2012

• Launched Freezing Rains at Snow World – Mumbai

2013- 2014

• Opened Ski India- Largest Snow Park, Noida

2017- 2018

• Launched The GAME – Atria Mall
• Launched Baraanaa – Atria Mall

2020

• The GAME PALACIO (TGP)  – WORK COMMENCED
• PINK WASABI (PW)– WORK COMMENCED

2020-2021

• WORK IN PROGRESS FOR PW & TGP
• Launched TGP, PW
• Work commenced for TGP- Chandigarh & Pink wasabi
• Work started for The Game garden – Seawoods

2021- 2022

• Launched TGP, PW, The Game Garden
• The Game Ranch work started & launched, Formula 11 launched, XOXO launched

2023

• The Game Ranch Malad, Amazonia

What inspired you to pursue a career in the hospitality and entertainment industry, and what experience led you to your current position

Prasuk Jain: Success always comes with a price tag attached; doesn’t it? But The last lap is where the glory lies. I dream about leaving a legacy anyone hopes to leave behind.

The entertainment industry market has the potential for more consumption and penetration in regards to customer segmentation, purchase situation and direct competition.

The vision is to improve the experiences with addition of new verticals and diversification to our umbrella over time.

Our projects must be validated by our conscience on the ecological implications and must add a new dimension to amusement of the Indian audience.

Continuing our soaring expansion, we aim to double the revenues we did in 2022, making us one of the most unique companies in delivering ideas and innovations in our sector of business.

2023 will be the year of newfound opportunities with resumption of consumer spending invigorating the hospitality landscape.

Plus, the many new concepts we are executing will effectively change the entertainment dynamics in the country.

Entertainment and Hospitality will continue to be our primary area of focus and investment to make our brand a global name.

We have already signed 11 projects across the country with an investment plan of approx. INR 150 crores for the first 2 quarter of 2023.

How do you ensure that your company delivers a high-quality experience for your customers?

Prasuk Jain: 2020 was a year filled with challenges that tested people and industries around the world and required adaptability and agility for continued success.

It was a year of reset for the hospitality industry and required innovation and quick thinking to adapt to a new demand environment.

Consumer behaviour and eventually consumer spending has been, and will continue to be altered and business plans need to adapt to these new circumstances.

Health and safety have always played an integral role in the hospitality industry but Covid-19 has fundamentally changed the way that we live and in turn has highlighted just how important hygiene and safety really are. Providing guests with experiences that utilise enhanced hygiene and safety measures is now more important than ever and is becoming a key element of the overall guest experience.

The adaptation and integration of technology has been catapulted over the course of the last year. Technology features that may once have been considered an add-on or extra, have now become necessity as the demand for low-contact guest experiences continues to grow.

Partnerships with online food and delivery services and apps have enabled consumers to order direct and provided hoteliers an opportunity to innovate takeaway services from their on-site dining establishments.

Utilising guest surveys and feedback to gauge which amenities should return, or what can be offered as an on-request service will be very beneficial.

These evolving elements highlight the resiliency of the hospitality industry and its ability to adapt and grow with changing demands.

As we continue to navigate this new era of travel, these adaptations and trends will continue to grow, change and expand and I am looking forward to further advancements and innovation that we can utilise to elevate our guest’s experiences.

What is your approach to managing and training your staff to provide excellent customer service?

Prasuk Jain: If hiring the right candidates is like planting seeds in the right soil, training customer service teams is like cultivating and growing your garden to its maximum potential. Our training includes;

• Interpersonal Skills: positive and empathetic communication with customers.
• Clear Communicator: enhance ability to succinctly explain complex concepts to customers.
• Assertiveness and Directness: build confidence when interacting with customers and
• Crisis Management Skills: effectively handle negative situations.
• Team-Building and Camaraderie Skills: build strong sense of community to increase employee collaboration / retention.
• Customer Advocacy and Success Skills: ability to champion their customers.
• Conflict Resolution Skills: ability to deescalate negative situations with customers.

What is your success tips for young and aspiring entrepreneurs?

Prasuk Jain: Using our own skill set and strength makes you learn real entrepreneurship skills like;

• Prioritising the importance of growing while staying lean
• Embracing diversity at every turn because it’s good for profits, performance, recruiting, and retention
• Giving way to collaboration, creativity, and flexibility
• Understanding my own motivation and inculcating discipline
• Enhancing strong relationships with stakeholders

Also follow certain principles:  no anger policy /patience is the key to success / true team player / trust / keep achieving / keep learning / good listener

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