Pratech Brands Pvt Ltd, Content Led, Digital First Retailer

Pratech Brands Pvt Ltd, Content Led, Digital First Retailer

Content Led, Digital First Retailer to better the quality of life for evolving consumers starting with Home & Health.

Pratech Brands Pvt Ltd – is a one stop solution to all things ‘Home’ and ‘Health’. Consumer needs have evolved from macro-needs to micro-needs.

Consumers are hyper-aware, and they demand convenience, relevance & agility, from the brands they purchase from.

Pratech is a brainchild of Sachin Parikh, Neehar Modi and Anvi Shah. Sachin is the Ex-CFO of Nykaa, and his experience lends itself well to formulate winning business strategy Neehar, on the other hand, comes with a stellar experience from Amazon in ecommerce supply chain management, operations and analytics.

Last but certainly not the least, Anvi drives all things related to products and brands. She has remarkable experience in the e-retail sector with corporations like Amazon and Unilever.

The start-up’s unique USP is to build Home as a destination by offering Indulgent Home Goods with Aesthetic Design, Exquisite Elegance, and Durable Quality at an affordable price point.

The idea is to focus on mass premium segment and make available an array of products at an accessible and pocket-friendly price range.

Under ‘Home’, the company has keenly crafted and built brands ground up that offer an extensive range of home care products.

This platform houses ‘Tesora’, an exquisite brand for consumer durables and premium bedding and furnishings, ‘Home and Co’ for an elaborate collection of linen, furnishings and bedding, and ‘Novom’ for Home Décor items.

The platform will also have a range of high-frequency purchase like eco floor cleaners, toilet cleaners and dishwasher tablets.

In a pledge to overall improve the quality of life of the average Indian consumer, Pratech is building a ‘Health and Wellness’ platform.

It aims to deliver in-depth information about dietary needs and supplements for holistic health through short form content.

In addition, it will drive commerce through content to create a “shoppertainment” experience for the consumer.

The vision is to drive education & awareness and make available the best-in-class supplements for people at single platform.

Across the 2 categories Pratech is building synergies across supply chain and operations by building a business model to manage all intricacies related to sourcing, delivery and warehouse and inventory management.

They also have a strong Marketing and Content Creation arm with their in-house content creation studio.

Lastly, the start-up also doubles down on strong financial backing, expansion hacks, and data-driven decision-making processes

Pratech envisions a strong omni channel retailer positioning for both Home and Health with the intent to build an everlasting offering for the new age Indian consumer.

The key pillar that Pratech will focus on is content driven commerce with the single mission to empower consumers to make informed purchase decisions.

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