An Exclusive Interview with Preeti Kedia, Founder of Pret Homes, a Luxury Home Decor brand
In this exclusive interview, Preeti Kedia, Founder of Pret Homes, shares her vision behind creating a luxury home decor brand.
With a carefully curated selection of fitments—from nesting tables to serveware—Pret Homes aims to be the ultimate destination for elegant and thoughtful home decor solutions that transform any space into a stylish sanctuary.
Pret Homes is known for blending Indian craftsmanship with modern sensibilities. Can you elaborate on how you achieve this unique synergy in your designs? What does “modern sensibility” mean to you in the context of Indian home décor?
Preeti Kedia: At Pret Homes, we see Indian craftsmanship as timeless. Our mission is to preserve it while making it relevant for the contemporary home.
“Modern sensibility” to us means minimal, functional, and globally appealing—without compromising the soul of traditional Indian art. We work with earthy tones and updated motifs that bring age-old techniques into present-day aesthetics.
How do you identify and collaborate with artisans across India to bring your designs to life? What is your process for ensuring fair practices and preserving traditional skills?
Preeti Kedia: Our journey begins with deep research—traveling across artisan clusters, visiting local workshops, and building relationships based on mutual respect.
We work directly with craft communities, bypassing middlemen, which allows us to ensure fair compensation and better working conditions. Every collaboration is a two-way exchange where we co-develop designs that allow their traditional skills to shine in new forms.
What is your creative process like, from conceptualization to the final product? Where do you find inspiration for your collections?
Preeti Kedia: Our creative process is immersive and personal. It often begins with a story—a cultural reference, a travel experience, or a material exploration.
From there, we sketch, experiment with textures, and prototype closely with artisans. We believe inspiration is everywhere—from a jaali pattern in a Haveli to a modern art installation.
Sustainability and ethical sourcing are becoming increasingly important. How does Pret Homes incorporate these values into its production and business model?
Preeti Kedia: Sustainability is not a trend for us—it’s a responsibility. We use natural, locally sourced materials, minimize waste by working in small batches, and prioritize handmade over machine-made.
More than that, by empowering artisans and reviving heritage crafts, we are creating sustainable livelihoods and keeping traditions alive.
How does Pret Homes distinguish itself from other home décor brands, both Indian and international, in a competitive market?
Preeti Kedia: What sets Pret Homes apart is our commitment to storytelling through design. We don’t just sell products—we offer thoughtfully curated pieces that carry meaning, heritage, and emotion. Every item has a purpose, a craft lineage, and a timeless appeal.
What are your distribution strategies? Do you primarily focus on online sales, physical retail, or a mix of both?
Preeti Kedia: We follow an omni-channel approach. Our flagship store in Delhi is our design laboratory and experiential hub, where customers can immerse themselves in our world.
Simultaneously, our digital presence allows us to reach conscious consumers across India and beyond. We also explore curated pop-ups, exhibitions, and corporate gifting collaborations to expand our touchpoints.
As a female entrepreneur in the design and lifestyle space, what advice would you offer to aspiring creative professionals looking to start their own brand?
Preeti Kedia: Believe in your vision, and don’t be afraid to take risks. Authenticity will always find its audience. Build your brand on values—not just trends—and surround yourself with a support system that believes in your journey.
Preeti Kedia’s passion for exquisite craftsmanship and tailored home decor shines through as Pret Homes continues to innovate and inspire.
By offering a diverse yet selective range of products, Pret Homes ensures every home reflects luxury, comfort, and personal style—all in one convenient place.
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