An interview with Preeti Phuskele, seasoned HR and brand management consultant
Welcome to this exclusive interview with Preeti Phuskele, a remarkable woman entrepreneur, and a distinguished figure in the fields of HR and brand management consultancy. With an illustrious career spanning years of experience, Preeti has established herself as a dynamic force in the industry, known for her innovative strategies and profound insights.
Her journey is not only inspiring but also a testament to the power of determination, creativity, and perseverance in the face of challenges. In this interview, we delve into Preeti’s entrepreneurial journey, her perspectives on HR and brand management, and the invaluable lessons she has learned along the way.
Can you share a bit about your journey to becoming the CEO of Pinacolish? What inspired you to enter the business consulting and personal brand management industry?
Preeti Phuskele conceived Pinacolish in 2021 to support challenges faced by corporate world due to Covid. Pinacolish is a sister concern of Concord Talent Hunt, which an established brand in engineering hiring.
Job market became too uncertain since Covid. Pinacolish supports candidates to deal with these challenges. Newly added services with mission of supporting candidates are Resume Modification, Personal Branding and Career counseling for Sr.Management Professionals. We also, offer Personal Branding Solutions to Entrepreneurs.
The COVID-19 pandemic has accelerated the reliance on digital communication and remote work. A robust digital presence for senior professionals and business owners is essential because it facilitates virtual networking, showcases expertise, and enables them to stay connected in a remote-oriented business environment.
It also provides a platform to communicate effectively with stakeholders and adapt to the evolving digital landscape. The digital landscape has become crucial for personal branding and visibility, especially for senior officials and business owners. Building a strong online presence can enhance professional reputation and open new opportunities.
Adapting to the digital wave is crucial as it has become an integral part of professional and business dynamics. Embracing digital tools and establishing a strong online presence can help stay relevant and competitive in today’s evolving landscape.
What sets Pinacolish apart from other consulting firms in the industry? How do you ensure your services meet the unique needs of your clients?
Preeti Phuskele: Pinacolish helps establish a professional and consistent online presence. It emphasizes sharing industry insights and educating customers. After the brand is created, it helps its clients maintain a consistent image on different platforms.
It encourages them to showcase their testimonials or recommendations from colleagues, clients, or collaborators on social media, as it adds credibility and authenticity to the established personal brand.
Pinacolish serves as a valuable partner in the strategic development and maintenance of a strong personal brand for senior professionals and business owners. Through a combination of visual representation, thought leadership, consistent delivery, and active engagement, individuals can enhance their reputation, stay competitive, and seize new opportunities in the evolving digital landscape.
What are some common challenges you’ve observed your clients facing when it comes to business consulting and personal brand management, and how do you assist them in overcoming these challenges?
Preeti Phuskele: Major challenges faced with aspiring candidates and entrepreneurs are that they get confused for Personal Brand Management as Digital Marketing. Personal Brand Management is a delicate subject. These strategies are customized. And Personal Brand Management is much more than maintaining your LinkedIn profile. Most of the digital marketing agencies fail to create engaging content.
Pinacolish serves as a valuable partner in the strategic development and maintenance of a strong personal brand for senior professionals and business owners. Through a combination of visual representation, thought leadership, consistent delivery, and active engagement, individuals can enhance their reputation, stay competitive, and seize new opportunities in the evolving digital landscape.
In your opinion, what are some key strategies for individuals and businesses looking to establish a strong presence and reputation in their respective industries?
Preeti Phuskele: Below are on key strategies and benefits of Personal Branding.
- Crafting a Professional Online Presence:
- Pinacolish can assist individuals in creating a visually appealing and professional online presence. This involves optimizing LinkedIn profiles, personal websites, and other relevant platforms.
- Emphasis should be placed on creating a cohesive and authentic representation of the individual’s expertise, achievements, and values.
- Active Engagement in Industry Discussions:
- Encourage clients to actively participate in relevant industry discussions on platforms like LinkedIn or industry forums. This positions them as thought leaders and keeps them updated on industry trends.
- Pinacolish can provide guidance on choosing the right forums, crafting impactful content, and fostering meaningful connections within the industry.
- Showcasing Thought Leadership:
- Pinacolish can help in developing and promoting content that showcases the client’s expertise and unique insights.
- This could include blog posts, whitepapers, webinars, or video content that establishes the client as a thought leader in their field.
- Consistent Delivery of High-Quality Work:
- Pinacolish can work with clients to ensure that their work is consistently of high quality. This involves not only the final product but also the process and communication throughout.
- Highlighting successful projects and achievements is essential in building credibility and reinforcing the personal brand.
- Maintaining a Consistent Image Across Platforms:
- Pinacolish can assist in managing the client’s online presence across various platforms to ensure consistency in messaging, branding, and tone.
- This includes regular updates, sharing relevant content, and responding to audience interactions in a professional manner.
- Showcasing Testimonials and Recommendations:
- Pinacolish can guide clients on effectively showcasing testimonials and recommendations from colleagues, clients, or collaborators.
- Featuring positive feedback adds authenticity and builds trust, contributing to the overall credibility of the personal brand.
- Early Investment in Personal Branding:
- Pinacolish should encourage clients to start the personal branding journey early. This allows for a strategic, long-term approach, ensuring consistent content creation and a gradual, meaningful online presence.
What advice would you offer to aspiring entrepreneurs or professionals looking to build their own personal brand or consulting business in today’s competitive market?
Preeti Phuskele: Personal Branding is a gradual process. Starting early allows for a strategic approach, consistent content
creation, and the cultivation of a meaningful online presence over time. It’s an investment that pays off in the long run for professional and business growth. To build an effective personal brand for senior positions; consider crafting a professional online presence, actively engaging in industry discussions, showcasing thought leadership, and consistently deliver high-quality work.
It’s about being intentional in how you present yourself and cultivating a reputation that aligns with your career goals.
As we conclude this insightful interview with Preeti Phuskele, it’s evident that her passion, expertise, and unwavering commitment to excellence have been the cornerstones of her success as a woman entrepreneur and seasoned consultant in HR and brand management.
Her journey is a beacon of inspiration for aspiring entrepreneurs and professionals alike, showcasing the transformative power of resilience, innovation, and dedication. Through her experiences and reflections, Preeti has imparted invaluable wisdom that will undoubtedly resonate with individuals navigating their own paths in the world of business and consultancy.
We extend our heartfelt gratitude to Preeti for sharing her insights and wish her continued success in her endeavors.
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