An Exclusive Interview with Preksha Chopra, Founder of Welme, an Indian wellness brand
Welme Founder Preksha Chopra offers an expert view on India’s accelerating wellness movement, detailing how the brand is meeting new consumer demands for holistic health. She discusses the shift towards integrated and personalized well-being solutions.
What inspired you to found Welme and champion women’s wellness in India?
Preksha Chopra: Welme was born from witnessing something that every woman around me silently endured period pain being normalised to the point where women were expected to “push through it” at work, in classrooms, and at home.
Despite India having millions of women experiencing menstrual pain every month, solutions were either outdated, unreliable, or not designed with empathy.
I realised that if technology can transform mobility, payments, and entertainment in India, it should also be transforming women’s everyday comfort. That insight combined with a desire to build something meaningful for women led to the creation of Welme.
Our mission is simple: to give women control over their comfort and wellness, starting with menstrual health.
It didn’t just end there, we extended our product range and added grooming and self-care essentials such as Trimmers, Razors, Intimate Wash and Shaving Foam.
What does “everyday solutions for comfort, confidence, and self-care” mean in the context of Welme’s mission?
Preksha Chopra: For us, “everyday solutions” means creating products that fit naturally into a woman’s life on a regular basis, not something she has to plan around, hide, or struggle to use.
Comfort = Reducing pain, discomfort, and stress so she can function on her own terms.
Confidence = Helping her feel in control of her body, not restricted by it.
Self-care = Making wellness accessible, quick, and stigma-free not a luxury or an afterthought.
The Welme period-pain relief device reflects this philosophy: portable, discreet, drug-free, and easy enough to use even on busy days.
Welme Trimmer and Razor: Easy and convenient to use at the comfort of one’s home and imparts confidence in your own skin.
Does the Welme device have patents?
Preksha Chopra: Welme period pain relief device has been granted the design and technology patents.
How does Welme combine science and tech to make wellness products that are easy and effective for women?
Preksha Chopra: We start with scientific evidence, not assumptions. Our team consults gynecologists, physiotherapists, sports scientists, and biomedical engineers to validate every element from stimulation frequencies to skin contact materials.
At the same time, we prioritise empathy-led design:
- actual user journeys
- movement patterns
- clothing considerations
- comfort during long wear
- menstrual sensitivity
Technology is only valuable if it fits effortlessly into a woman’s day. So every feature is tested through the lens of “Would this make her day easier?”The result is a device where science meets lived experience, not one at the cost of the other.
How do you ensure Welme’s products are accessible and effective for women across diverse demographics in India?
Preksha Chopra: India is diverse culturally, economically, and physiologically. So accessibility is built into every part of our roadmap:
Portability: Easy to carry and convenient to be used at work or while you travel.
Clinically Tested: Nerve Stimulator (Welme) provides a clinically validated and scientifically supported solution for menstrual discomfort.
Affordability: We optimise design and manufacturing to ensure high-quality tech doesn’t become unaffordable.
Ease of use: Simple controls, intuitive interface, no complex setups suitable for teens, working women, or new users.
Inclusivity: Designed considering different pain intensities, body types, and sensitivity levels.
Distribution: Online availability ensures women from metros to Tier 3 towns can access it without stigma or gatekeeping.
Education: We create content around menstrual health to break taboos and empower informed choices.
Accessibility for us is not just pricing it’s comfort, dignity, and ease for every woman, everywhere.
What strategies have driven Welme’s rapid emergence as a leading wellness brand for women nationwide?
Preksha Chopra: Three things:
Solving a real, everyday problem with seriousness. Period pain affects millions daily. A solution that actually works spreads organically.
Science-backed innovation. Our focus on research, clinical safety, and user-tested design built early trust.
Community-first storytelling. Women shared their experiences, and those authentic voices created the strongest credibility for us. Social proof, reviews, and real stories have been more powerful than any ad campaign.
We didn’t try to “sell a product” we tried to solve a problem women were tired of living with.
What have been the biggest hurdles in building a tech-enabled wellness brand in India, and how have you overcome them?
Preksha Chopra: Taboos around menstrual health were the first big barrier.
Women often hesitated to talk openly about period pain, let alone try a device for it.
We overcame this by:
- creating safe, stigma-free online spaces
- working with women-led communities
- focusing on education, not just marketing
Another challenge was trust. Wellness devices are often seen with skepticism.
So we invested heavily in:
- scientific testing
- quality materials
- transparent communication
- collaborations with medical experts
Over time, consistent results spoke louder than anything else.
As a pioneering voice in women’s wellness, what advice would you give aspiring female entrepreneurs in this space?
- Choose a problem that genuinely matters. Wellness needs empathy, not trends.
- Let science guide you. Build credibility through evidence and research.
- Talk to your users constantly. Women know what they need to listen deeply.
- Build communities, not just customers. Empowerment grows brands.
Don’t wait for the perfect moment. Women’s health deserves bold builders today, not tomorrow.
And most importantly own your narrative. Women’s wellness needs more women who are unapologetically shaping it.
Chopra’s leadership positions Welme as a key player shaping India’s wellness future. Her insights confirm that the market is rapidly embracing personalized, comprehensive health solutions, driven by informed and proactive consumers.
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