An exclusive interview with Prerana Jain, Founder of Boli, a jewellery brand
In the world of jewelry design, where each piece tells a unique story, Prerana Jain has carved a remarkable path with ‘Boli’. Her journey as a passionate entrepreneur is a testament to turning dreams into reality.
Prerana always harbored the dream of creating something uniquely of her own. Her love for jewelry, which began in her early years, was further ignited when she joined her father’s business. The global pandemic, which forced her to take a break from her corporate career, became the catalyst for her to establish Boli, formerly known as Dira, her handmade jewelry brand.
Boli means to obtain something, and it also means speech. For a jewelry designer, Boli, symbolizes that her designs speak for themselves. Prerana’s creations indeed speak volumes about her creativity and passion.
Boli is known for its exquisite, handmade, embroidered jewelry pieces. Each creation is a labor of love, requiring painstaking hours of design, embroidery, and assembly. Nature has a profound influence on Prerana’s designs.
Everyday surroundings serve as the wellspring of inspiration, giving life to her distinctive designs. Flowers, animals, and insects are her everyday muses, and her designs reflect this enduring connection. Nature’s beauty is a constant source of inspiration and innovation.s
One of Boli’s most cherished creations is the White Tiger Brooch. Crafted during a collaboration with Cosmopolitan for their award show, it showcases intricate work and gained recognition in Cosmo magazine. It remains one of Prerana’s favorite and best-selling pieces.
Launching a jewelry brand comes with its fair share of hurdles. Finding the right customers, managing deliveries, and effective social media marketing were among the initial challenges. Prerana overcame these obstacles through a combination of learning, adaptability, and persistence.
As a female entrepreneur, Prerana understands the hurdles faced by women, especially when starting a business. She emphasizes the importance of self-confidence and open communication as bridges to overcome these challenges. Her journey is marked by resilience, fierce determination, and the empowerment of other aspiring women in the industry.
She shares valuable advice for fellow women entrepreneurs: “Just go for it, know that all will be fine, and be super proud of yourself. I go by the mantra ‘I don’t chase, I attract,’ and let the magic happen.” Her journey serves as a shining example of what can be achieved when passion and perseverance are the driving forces.
Boli extends a warm welcome to anyone who loves jewelry. Inclusivity is at the heart of Prerana’s brand, and she is eager to share her creations with a wide-ranging audience.
Prerana’s journey from a corporate career to a successful jewelry entrepreneur is a testament to the power of following one’s dreams and crafting beauty from inspiration. Her brand, Boli stands as an embodiment of creativity, resilience, and an unwavering commitment to excellence in the world of jewelry design.
Can you share the story of how Boli came into existence? What inspired you to start your own jewelry brand?
Prerana Jain: The creation of Boli was a long-cherished dream. The desire to leave an indelible mark on a global scale, coupled with my passion for jewelry, led to the birth of Boli. It’s the realization of a vision that I’ve nurtured for years.
Boli is known for its unique and distinctive designs. How do you go about the creative process when designing new jewelry pieces?
Prerana Jain: Our creative process is a blend of challenge and excitement. Boli’s exceptionally talented team transforms inspirations from nature and the animal kingdom into tangible jewelry. A lot of our statement pieces are possible only because of the dedication of my team.
What sets Boli apart from other jewelry brands in the market? How do you define your brand’s unique selling points?
Prerana Jain: Boli is more than just a women’s jewelry brand; it’s a brand for anyone with a love for adorning themselves with jewels. Our commitment towards using the finest materials and imported beads ensures a level of quality that sets us apart from the competition.
The jewelry industry has been greatly affected by the COVID-19 pandemic. How has Boli adapted to these challenges, and what strategies have you employed to continue growing your brand during this time?
Prerana Jain: The COVID-19 pandemic posed significant challenges. Nevertheless, our loyal customer base stood firmly by our side. The cornerstone of our resilience has been the establishment and sustenance of trust between our brand and our customers. This trust has served as the guiding force in not only navigating such turbulent times but also in facilitating our ongoing growth and success.
Boli’s jewelry seems to reflect a fusion of traditional and contemporary elements. Could you elaborate on the influences and inspirations behind your designs?
Prerana Jain: Coming from Rajasthan, traditional jewelry is deeply ingrained in my cultural heritage. Our design philosophy at Boli revolves around blending these rich traditional elements with contemporary trends, seamlessly weaving traditional intricacies into modern headbands and accessories.
The objective is to provide jewelry that’s not just elegant but also in tune with the latest fashion. Our jewelry strikes a balance between tradition and trend, delivering timeless yet chic pieces.
How do you select the materials for your jewelry pieces, and what criteria do you use to ensure their quality and authenticity?
Prerana Jain: We meticulously curate the materials we use, including beads and fabric, through a collaborative process with our skilled team. To uphold our commitment to delivering authentic and good quality, we occasionally import high-quality materials.
In certain instances, we take the artisanal route, handcrafting fabric on traditional looms. This ensures that our products not only meet but surpass the highest standards of quality. We ensure that every piece carries the essence of our brand’s identity.
Many entrepreneurs face challenges when starting and scaling a business. What were some of the most significant hurdles you encountered in building Boli, and how did you overcome them?
Prerana Jain: Initially, establishing trust with both artisans and potential customers was a considerable challenge. Effective communication was a keystone in nurturing robust relationships with both. The commitment to open and transparent communication has played a pivotal role in the brand’s successful growth trajectory.
It’s through this continuous dialogue and trust-building that we’ve not only overcome early hurdles but also forged long term partnerships that are the foundation of our brand’s prosperity.
In the competitive jewelry industry, marketing and branding play a crucial role. How has Boli approached marketing and building a loyal customer base?
Prerana Jain: Throughout the past three years, our brand has systematically cultivated a dedicated customer base, a result of relentless efforts and a deep awareness of what the customer desires. Recognizing the significance of effective marketing, I even undertook a crash course to boost our brand’s visibility and influence.
The combination of dedication and honed marketing strategies has been instrumental in steadily expanding our loyal clientele and solidifying Boli’s presence in the market.
As the founder of a successful jewelry brand, what advice would you give to aspiring entrepreneurs looking to enter the world of jewelry design and retail?
Prerana Jain: For aspiring jewelry entrepreneurs, I offer a straightforward yet vital piece of advice: persistence is the cornerstone of success. Continuously innovate, stay attuned to your market’s evolving needs, and keep the lines of communication with your customers wide open.
Success is the outcome of hard work and dedication. In this competitive industry, your commitment to perseverance, innovation, and customer engagement will be the driving forces behind your achievements.
What is your success tip for women entrepreneurs?
Prerana Jain: Achieving success demands a price: a willingness to toil, even at the expense of daily routines and sleep. Embrace the fact that mistakes will be made and they will become the stepping stones in your journey.
Most importantly, trust your instincts and follow your heart. More often than not, these inner compasses lead to the most satisfying and prosperous paths. In the world of entrepreneurship, understanding the value of hard work, patience during setbacks, and the importance of self-belief is the key to success.
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