Primarc Pecan partners with Blackmores, Australia’s most trusted wellness brand in the ecommerce space

Primarc Pecan X Blackmores

Primarc Pecan has partnered with Australia-based and internationally loved natural health and dietary supplements company Blackmores, for their E-commerce foray into India.

Discerning Indian consumers will now have access to high-quality natural vitamins and dietary supplements from Australia’s leading natural health company, backed by almost 90 years of research and science.

Blackmores is known worldwide for its high-quality evidence-based range of wellness products for both people and pets.

It has been awarded ‘Australia’s Most Trusted Brand’ for vitamins and supplements, 13 years in a row, the latest being the year 2020.

Not only high-quality products but Blackmores’ continued support to the community and environment is another reason why it is a well-loved and well-trusted name in natural health. 

In the initial stages of launch, Blackmores plans to introduce four products that complement the lifestyle and dietary requirements of Indian consumers.

These include CoQ10 150mg – antioxidant support for the heart, Shine Power™ D3 – a vitamin D3 supplement, Blue Light Defence – for preventing eye damage and, Glucosogreen 1500 – that relieves joint stiffness and soreness.

Indians can, however, expect more products formulated especially for them to land on their shores in the coming months. 

Blackmores will start their journey in India, through the bricks and clicks distribution strategy, with products initially available on all major online platforms. This will be followed by an expansion to offline stores across major cities of India.

As an ecommerce partner in the brand’s initial stages of growth, we at Primarc, are keen to bring our best to the table with our knowledge of the Indian market.

We also look forward to learning a lot from this association, as we navigate this growing category of natural wellness products, with some of the world’s best wellness products in the offing. 

Commenting on this association, Ankur Dayal, CEO & Co-Founder – Primarc Pecan Pvt Ltd, said, “As partners, both Blackmores and Primarc look forward to a mutually beneficial and satisfying long-term business opportunity that brings Indians’ closer access to the world’s best natural wellness products.”

“We are excited about our strategic partnership with Primarc Pecan. Their knowledge and experience of the Indian E-commerce market will enable us to bring alive our brand purpose of empowering the best of health in everyone, naturally by making our quality products accessible via several online platforms, thereby empowering Indian consumers to #Takecharge of their health and wellbeing”, said Sanjay Verma, Regional Director – India and South East Asia at Blackmores Group.

About Primarc Pecan:

Primarc Pecan Retail Pvt Ltd is India’s only end-to-end E-commerce Service Provider. Offering E-Commerce Business Solutions across geographies, the Mumbai-headquartered Primarc Pecan partners with brands to increase the scope of their online business: providing Ecommerce management services, fulfilment solutions, and digital marketing.

Primarc Pecan, presently handles Marketplace Management for over 70 brands, for different services in this domain which includes market places & D2C.

The organisation offers its e-commerce management expertise to help brands reach a much larger potential customer base across online marketplaces like Amazon, Flipkart, PayTM, Snapdeal, Myntra, Nykaa and others.

About Blackmores:

Blackmores is an ASX publicly-listed Australian company employing 1200 people in 13 markets across Asia-Pacific.

Founded in 1932, Blackmores’ vision is to connect every person on earth to the healing power of nature by combining their knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

Blackmores’ high-quality, evidence-based range of brands includes Blackmores – Australia’s No.1 natural health brand; BioCeuticals – Australia’s leading practitioner range; and PAW by Blackmores – natural health products for pets.

Blackmores Institute is their academic and research centre of excellence. Recognising that you can’t have healthy people without a healthy planet, Blackmores is strongly committed to embedding sustainability across their business and giving back to the communities in which they operate.

Based in Australia, Group headquarters are in Sydney and our state-of-the-art soft gel capsule and tablet manufacturing facility is in Braeside, Victoria.

Disclaimer:- This story has not been edited by SugerMint staff. Suger Mint will not be responsible in any way for the content of this story.