Interview: Priti Gupta Co-Founder & Marketing Director at Reliqus, a full-service digital marketing agency

Interview with Priti Gupta Co-Founder & Marketing Director at Reliqus

Priti Gupta is a renowned woman entrepreneur and marketing expert, known for her innovative ideas and dynamic approach to business.

She is the co-founder and marketing director of Reliqus, a full-service digital marketing agency that specializes in helping businesses grow their online presence and increase their sales.

Priti Gupta has a strong focus on delivering results-driven marketing solutions that are tailored to the unique needs of each client, and she works closely with her team to ensure that every project is executed flawlessly.

Her commitment to delivering results, combined with her innovative ideas and dynamic approach, has helped to position Reliqus as a leader in the field of digital marketing.

Can you tell us a bit about yourself and how you got started in the world of digital marketing?

Priti Gupta: I’m an engineering graduate who started freelance work for an ed-tech company in 2015. I learned about digital marketing and worked with more ed-tech firms and marketing agencies.

In 2018, I partnered with Reliqus consulting and started a digital marketing division. We now work in over eight countries and provide services such as content writing, SEO, PPC, email marketing, and social media. Our partnership is growing stronger every day.

What inspired you to co-found a digital marketing agency, and what has been your biggest achievement since its inception?

Priti Gupta: Co-founding a digital marketing agency was a dream come true for me. I wanted to create a company that could help businesses harness the power of digital marketing to achieve their goals.

Our biggest achievement since inception has been our ability to consistently deliver outstanding results for our clients. Seeing their businesses grow and thrive because of our work is incredibly rewarding.

Please tell us a little about your entrepreneurial journey

Priti Gupta: My entrepreneurial journey has been both challenging and rewarding. It takes a lot of hard work, determination, and perseverance to build a successful business.

But I believe that with the right mindset, anything is possible. I’ve learned so much from the ups and downs of running a business, and I’m grateful for all the experiences that have helped me grow both personally and professionally.

Kindly brief us about Reliqus, its specialization, and the services that it offers

Priti Gupta: Reliqus is a full-service digital marketing agency that specializes in helping businesses grow through strategic online marketing.

We offer a wide range of services, including search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design and development.

Our goal is to help our clients achieve their unique business objectives through customized digital marketing solutions.

As a woman in the tech industry, what are some of the biggest challenges you’ve faced, and how have you overcome them?

Priti Gupta: As a woman in the tech industry, I’ve faced some unique challenges. There have been times when I’ve felt underestimated or overlooked because of my gender.

But I’ve learned to use these experiences as motivation to work even harder and prove my worth. I’ve also been fortunate to have a supportive team and network of mentors who have helped me overcome these challenges.

What sets your agency apart from other digital marketing agencies, and what is your company’s unique selling proposition?

Priti Gupta: What sets Reliqus apart from other digital marketing agencies is our commitment to personalized service and results-driven strategies.

We take the time to understand each client’s unique business objectives and develop a customized plan to help them achieve their goals.

Our team of experts brings a wealth of knowledge and experience to each project, and we’re always striving to stay ahead of the curve in terms of the latest digital marketing trends and techniques.

What are some of the most common mistakes that businesses make when it comes to digital marketing, and how do you help them avoid these mistakes?

Priti Gupta: One of the most common mistakes that businesses make in digital marketing is not having a clear strategy in place.

Without a clear plan, it’s easy to get lost in the noise and not achieve meaningful results. At Reliqus, we work closely with our clients to develop a comprehensive digital marketing strategy that aligns with their business goals and objectives.

We also provide ongoing analytics and reporting to ensure that we’re tracking progress and making adjustments as needed.

How do you stay up-to-date with the latest trends and changes in the digital marketing industry, and how do you ensure that your clients are benefiting from this knowledge?

Priti Gupta: Staying up-to-date with the latest trends and changes in the digital marketing industry is essential for success.

We’re constantly reading industry blogs, attending conferences and webinars, and networking with other professionals to stay on top of the latest developments.

We also invest in ongoing training and education for our team members to ensure that they have the skills and knowledge needed to deliver the best results for our clients.

Can you walk us through a recent successful campaign that your agency worked on, and what made it successful?

Priti Gupta: We recently worked on various projects like Amerilist and Homeschool.ie. The campaign was a huge success as their organic website traffic increased by 500% through our Digital Marketing strategies, and the business saw a significant increase in sales.

Whereas I can’t mention all the brands that I have worked with and still working with, here are some notable ones – Unacademy, Pagalguy, Mgppainting, Amerilist, Furniture Park,Music Nerd,Greenhills ,Lapiggy bank, Ckwebsite Design ,Morleads,Cyberforensic ,Ftcyber ,Phoenix, Homeschool ,Wondereat, Ertheveda ,Wordpandit,Newton,Inveda ,Vedicline ,Corpzone services,.

What was the inspiration behind turning an entrepreneur?

Priti Gupta: The inspiration behind turning an entrepreneur was my desire to create something that had a positive impact on the world.

I wanted to build a business that could help other businesses grow and thrive, while also providing a fulfilling and rewarding career for myself and my team.

Being an entrepreneur allows me to be creative, innovative, and make a difference in the lives of others.

What are some of the key skills and qualities that someone needs to be successful in the digital marketing industry, and how do you cultivate these skills in your team members?

Priti Gupta: Some key skills and qualities that are essential for success in the digital marketing industry include a strong understanding of marketing principles, excellent communication and collaboration skills, analytical thinking, and the ability to adapt to changing trends and technologies.

At Reliqus, we cultivate these skills in our team members through ongoing training and development, regular feedback and coaching, and a culture that encourages learning and growth.

What is your vision for the future of your agency, and how do you plan on achieving it?

Priti Gupta: My vision for the future of Reliqus is to continue to grow and expand our services while maintaining our commitment to personalized service and results-driven strategies.

We want to be the go-to digital marketing agency for businesses of all sizes, and we plan on achieving this by staying ahead of the curve in terms of the latest digital marketing trends and techniques, investing in our team members, and delivering outstanding results for our clients.

What are your success tips for women entrepreneurs?

Priti Gupta: My success tip for women entrepreneurs is to believe in yourself and your abilities. Don’t be afraid to take risks and pursue your passions.

Surround yourself with a supportive network of mentors and colleagues who can help you navigate the challenges of entrepreneurship.

And most importantly, never give up on your dreams. With hard work, dedication, and perseverance, anything is possible.

Website: https://reliqus.com

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