Interview: Priya Parikh, Founder of Priya Parikh Clothing, an Indian and Western wear clothing brand

Priya Parikh

An interview with Priya Parikh, Founder of Priya Parikh Clothing, a distinguished contemporary Indian and Western wear clothing brand

Welcome to an insightful interview with Priya Parikh, the visionary behind Priya Parikh Clothing. She has redefined contemporary fashion with a seamless blend of Indian and Western influences. Her eponymous brand has gained acclaim for its distinctive aesthetic and impeccable craftsmanship, captivating fashion enthusiasts worldwide.

Can you tell us about the inspiration behind starting Priya Parikh Clothing and what your vision was for the brand?

Priya Parikh: It all started when I crafted my first outfit for my twelve-year-old daughter to wear to a family wedding, infused with love and passion. This experience inspired me to create a line tailored for young girls. Over time, my passion evolved towards designing contemporary Indian and Western wear for women.

How do you blend Indian and Western styles in your designs, and what do you think sets your brand apart in the fashion industry?

Priya Parikh: The label combines minimalist yet fashion-forward flair, seamlessly blending ethnic and contemporary designs to enhance the feminine silhouette. Priya Parikh clothing is characterized by simple and elegant designs with a modern aesthetic.

Emphasizing easy-breezy silhouettes, each ensemble is meticulously tailored using fabrics such as cotton, poplin, organic cotton, muslin, linen, and chanderi. Both collections explore a color palette that mixes bold, warm, and soft shades.

Sustainability is increasingly important in fashion. How does Priya Parikh Clothing incorporate sustainable practices into its operations and design philosophy?

Priya Parikh: We, at Priya Parikh clothing, embrace a future where elegance combines with ecological consciousness. In each thread, stitch and fold, we nurture the delicate fabric to make classic, contemporary and minimal styles for timeless wear.

We Incorporate sustainable practices where our workers who create these pieces are given good working conditions. We don’t believe in generating mass production. Instead, we let artists cherish their work using their creativity along with our styling and designs to enhance each and every piece of clothing.

We Incorporate sustainable practices where our workers who create these pieces are given good working conditions. We don’t believe in generating mass production. Instead, we let artists cherish their work using their creativity along with our styling and designs to enhance each and every piece of clothing.

What role does cultural heritage play in influencing your designs, and how do you balance tradition with contemporary fashion trends?

Priya Parikh: Priya Parikh clothing embodies a harmonious blend of tradition and modernity, presenting fashion that is not only stylish but also sustainable. Whether in Indian or Western wear, our commitment to organic fabrics like muslin, linen, and chanderi shines through, reflecting ethical craftsmanship and timeless design.

Rooted in heritage yet forward-thinking, our brand redefines luxury fashion by honoring the past while embracing the future with every stitch.

How do you see the future of Priya Parikh Clothing evolving, and are there any upcoming trends or developments we can look forward to?

Priya Parikh: I strive to create my own version of the latest fashion. Social media is a great tool too, to understand & be updated on the fashion trends. I have always believed in quality over quantity. To design clothes with passion & dedication and stay true to your beliefs.

One should always believe in giving honest opinion and advice to their customers and help them make the right selection. Yes Rakhi collection will be out very soon which comprises the mukaish and bandhani edit. Participating at Design one Diwali edit in October @ Mumbai.

What advice would you give to aspiring fashion entrepreneurs who want to start their own clothing brands?

Priya Parikh: For aspiring fashion entrepreneurs starting their own clothing brands, it’s crucial to begin with a clear vision and unique identity that sets your brand apart.

Understanding your target market deeply— their preferences, lifestyles, and shopping habits—will guide your product development and marketing strategies effectively.

Focus on delivering quality through superior materials and craftsmanship to build trust and loyalty among customers. Stay authentic to your brand values and remain adaptable to industry trends and consumer feedback.

Cultivate strong relationships within the fashion community and maintain perseverance and passion as you navigate the challenges of entrepreneurship.

As Priya Parikh continues to innovate and inspire, her journey exemplifies the fusion of tradition and modernity in the global fashion landscape. With a commitment to excellence and creativity, Priya Parikh Clothing stands as a testament to her passion for celebrating cultural diversity through stylish and elegant designs.

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