Breaking Barriers and Inspiring Young Minds: Priya Saini’s Journey from Passion to Becoming India’s Voice in Switzerland

An interview with Priya Saini, an Account Manager – PR & Client Servicing at Veritas Reputation PR Pvt Ltd

In an insightful interview with Priya Saini, an accomplished Account Manager specializing in PR and Client Servicing at Veritas Reputation PR Pvt Ltd, we delve into the dynamic world of public relations.

Priya shares her experiences navigating client relationships, crafting compelling narratives, and the evolving landscape of media. Her expertise sheds light on the critical role of effective communication in building and maintaining brand reputation.

Tell us a little about yourself

Priya Saini: My journey into the world of media began with a deep curiosity about storytelling and public narratives.

I hold a Master’s in Mass Communication from Guru Jambheshwar University, Hisar, and a Post graduation in English Journalism from the prestigious Indian Institute of Mass Communication (IIMC). I also completed my BA Honors from Kamala Nehru College, University of Delhi.

I have proactively upgraded my professional skills by completing the following certified courses:  

• Google: Fundamentals of Digital Marketing
• Fundamentals of Public Relations
• Meta: Social Media & Digital Marketing
• Udemy: Powerpoint advanced Masterclass
• Udemy: Public Relation & Media Crisis Communication

My professional career began with internships and short stints at Perfect Relations and Epistle Communications, where I handled clients like Microsoft, Apollo Tyres, and Renault.

Over time, I evolved from a PR trainee to holding leadership positions at JBC, Prose Integrated, and eventually Veritas Reputation PR.

Today, I serve as the Account Manager for PR & Client Servicing, leading communications for major BFSI clients like PNB MetLife, IBAI, TIW Capital, and Future Generali India Life Insurance.

The crowning moments of my career so far have been winning PR Rising Star of the Year 2025 at the Davos Communication Summit by WCFA and being named Communication Personality of the Year 2025 at BW Marketing Excel.

Through my work, I’ve driven PR strategies, secured top-tier media opportunities, and executed high-impact campaigns. I’ve also worked to integrate PR with digital, leading to a sharp rise in client visibility on platforms like LinkedIn and Twitter.

Tell us about Veritas Reputation PR

Priya Saini: Veritas Reputation PR Pvt. Ltd. is a distinguished Indian Public Relations firm specializing in 360° strategic communications.

• Established in 2017 and headquartered in Mumbai, the agency has expanded its footprint across India, and currently has offices in Bengaluru, Delhi and Chennai.
• Awards & Accolades – Specialist PR Agency of the Year 2022 (Finance) at IPRCCA
• PR Agency of the Year 2024 (Stakes Awards)
• Culture of the Year 2025 (Campaign India PR Awards)
• listed in the Provoke Media’s “Best Agencies to Work For(Asia-Pacific) thrice in a row 2024, 2023 & 2022
• Awards received in the past – Best Agency of the Year- Kaleido Awards 2022
• Certificate of Excellence at Sabre South-Asia Awards(2022)
• “E4M Top 10 PR & Corporate Communication Emerging Agency”, “Emerging PR Consultancy of the Year” by Fulcrum Awards

What service(s) or product(s) do you offer?

Priya Saini: Core Services: Corporate Reputation Management: Crafting and maintaining a positive public image for clients through strategic communication efforts.​

Media Relations: Building and nurturing relationships with media outlets to ensure favorable coverage and visibility.​

Crisis Communication: Developing and implementing strategies to effectively manage and mitigate communication during crises.​

Digital PR: Leveraging digital platforms to enhance brand presence and engage with target audiences.​

Social Media Management: Creating and managing content across social media channels to foster community engagement and brand loyalty.​

Thought Leadership: Positioning clients as industry leaders through insightful content and strategic speaking opportunities.

What is your mission and vision at the outset?

Priya Saini: Mission: To build authentic, credible, and inspiring brand stories that make a meaningful impact.

Vision: To become one of India’s most trusted names in public relations by blending creativity, strategy, and empathy in every client engagement.

What have been some of your failures, and what have you learned from them?

Priya Saini: Early in my career, I sometimes underestimated the importance of process-driven communication strategies. Relying solely on creativity wasn’t always enough.

These experiences taught me to balance vision with execution, and intuition with insight. I’ve since learned to lead with both strategy and heart.

Priya Saini’s insights underscore the importance of adaptability and creativity in PR. As she continues to shape client narratives at Veritas Reputation PR, her passion for the industry and commitment to excellence serve as an inspiration for aspiring PR professionals.

This conversation not only highlights her journey but also emphasizes the vital role of strategic communication in today’s fast-paced media environment.

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