Entrepreneur Journey of Priyanka Sehgal founder of Sparkles
Ms. Priyanka Sehgal – a media veteran with more than 21 years of experience & a marketing leader who has taken the next big step in her entrepreneurial journey by launching dating app Sparkles for the US market and the platform will be launching in the Indian market soon.
From fintech to wellness tech Sparkles is everything about dating and relationships and all things around it.
Through Sparkles, Priyanka looks to carve a new market at the intersection of social commerce and helping people build meaningful connections starting with Singles.
Sparkles is the only app that facilitates a date plan where users, who have matched and are now chatting, can share or buy an experience.
By empowering singles to live their truth, Sparkles aims at changing the way the world relates and dates.
Priyanka Sehgal is the founder of Sparkles, an experiential dating app powered by AI for the US market.
A Columbia Business School alumnus and a media expert, Priyanka Sehgal brings forth noteworthy experience of more than 20 years.
Her acumen ranges from TV and Digital media, in the areas of Strategy, Product, Growth, Monetization, Content, Programming & Partnerships.
An individual with notable understanding of creative and business regimens, Priyanka has facilitated effective proceedings in the organizations she has been a part of.
She has helped establish broadcast chains and has also managed teams of over 200 personnel.
She is widely known for her award-winning IPs, channels, shows, and her strategy & content marketing abilities.
Priyanka’s knowledge of the diverse space of content, carriage and consumer behaviour is a token of her proficiency.
Her management capacity along with her innovative mind-set has powered several start-ups both nationally and internationally.
In her previous roles, she has found success in major media enterprises like Network 18, Times Television Network and NDTV.
Working closely with entrepreneurs in the US by-means-of two accelerators in Philadelphia, Priyanka supports them with Product, Customer Discovery, Monetization, Community building and content in addition to their business plan.
She has designed world renowned IPs and programs and has successfully brought transformational reforms in the news and business TV & digital category.
She has been instrumental in generating millions in revenue by identifying new models that benefit the organisations long term goals.
Her familiarity of brands and their inner workings has resulted in those brands receiving global acclamation.
Recipient of multiple prestigious awards for her digital initiatives, she is the prime choice for many top management and start-ups for her remarkable skills in radically improving brand value.
Furthermore, she was honoured with many awards like Woman Leadership Achievement Award in 2016,
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Woman Super Achiever Award in 2017 at the World Leadership Congress, the Top 100 Smartest Digital Marketing Leader and 50 Most Influential Digital Marketing Leader. In addition to that she was ranked as one of the Top 50 Content Marketing Leaders in India.