Punit Sindhwani, Entrepreneur & CEO of Paxcom, a SAAS based company

Punit Sindhwani, a dynamic powerhouse, boasts over 25+ years of experience in the Technology and IT industry.

Currently serving as the CEO of Paxcom, he leads a SAAS-based software that offers comprehensive ecommerce automation solutions from creating and managing e-stores or marketplaces to advanced data analysis, exponential revenue growth, managed warehouses, and supply chains, along with ensuring happy clients.

He is a strategic leader with a proven track record in managing fast-growing software development companies in Capital Markets, Payments, Health care, Data Analysis, and Data and Image Compression.

Prior to founding Paxcom, he was Co-founder and CTO of Mirchimart.com, a mega online store where he was responsible for building a high-performance tech platform for B2C and B2B sales, with optimized PIM, WMS, OMS, and Omni-channel touch points.

With a bachelor’s degree in Electronics from Mumbai University, his expertise spans Enterprise Application Development, Mobile Application Development, Financial Software Development, Gift/Loyalty Solutions, Web application development, Data Analysis Software, and Data and Image Compression.

How did you get inspiration for the Company? How did you go about researching and validating the idea?

Punit Sindhwani: Paxcom’s founding team plunged into ecommerce in 2011 through an ambitious foray into omnichannel retail before Amazon.in the marketplace was launched in India.

The in-house omnichannel technology that was built empowered them for seamless growth across their D2C website and 11 physical locations and to pioneer D2C and marketplaces in India.

Mirchimart was among the first few sellers Amazon boarded when they started their business in India. They also won the award for the largest seller in the electronics category on the Flipkart marketplace 2014.

This early exposure to e-commerce enabled them to recognize the sector’s potential in India. Consumer brands were taking their first steps in this direction, but there needed to be a significant gap in understanding how it worked and how to use it best.

There was a need for expert advice and technical solutions to assist brands in accelerating digital sales and making intelligent, data-driven decisions.

Paxcom was created to meet this need. Kinator, a SaaS-based channel intelligence and data analytics platform, was the first solution developed, allowing clients to track, measure, and audit their ecommerce presence and provide insights for day-to-day and strategic decisions.

Over the last seven years, they have continued to evolve and grow alongside their clients’ ever-changing needs, becoming a full-service strategic solution provider for e-commerce, adding numerous services and software.

In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte amongst the fastest-growing North American companies.

What is the product/service you provide? What is the company’s long and short-term vision? What is the core belief of the team behind running the company?

Punit Sindhwani: Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a robust suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence.

They are well-known for their digital solutions that cover all aspects of day-to-day eCommerce operations and assist brands and sellers in improving their overall online performance.

Paxcom’s cutting-edge AI solutions can collect and analyze data from all eCommerce channels across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more.

Daily, Paxcom analyzes multi-crore ad spends and over 1.4 lakh products across 148 platforms, 450+ pin codes, and 11 languages to provide seller and location-specific insights to aid their clients’ ecommerce growth.

Their team of Ecommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch and optimize Products Price, promotions, Placement, and growth strategies on popular eCommerce Sites.

Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure your brand has all the tools to remain ahead of the curve.

We pride ourselves working as a partner and an extension of our clients’ teams to ensure synchronized plans to succeed.​​

How does the product work? What problems does it solve? What are your USP and innovation?

Punit Sindhwani: Paxcom offerings simplify the Brand’s online strategy and growth by providing actionable insights derived from mining vast data points daily across multiple e-marketplaces and geographies.

Brands can quickly see areas of growth opportunities and threats from competitive/upcoming brands and get insights on the effectiveness of different campaigns /products on marketplaces.

In the fiercely competitive ecommerce space, brands must be agile and well-informed to succeed. Paxcom’s eCommerce solutions consist of a robust set of proprietary technology solutions backed up by an experienced services staff to provide end-to-end assistance for businesses looking to expand their online presence.

They are well-known for their digital solutions that cover all aspects of day-to-day eCommerce operations.

Their analytical software tools and expert customer service teams assist brands and sellers in improving their overall online performance. Paxcom aims to simplify and streamline online selling for brands and sellers.

Our USP is a robust suite of technology solutions backed by an experienced team obsessed with a data-driven approach to eCommerce growth for our customers. 

Our technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions.

Our Omni-channel technology solution optimizes the supply chain for order fulfillment and warehouse management, while our eCart Solution helps establish eBrand Store and apps. 

Our team has a wealth of experience establishing omnichannel strategies and solutions, having gained valuable insights in managing our own, and some of the prominent brands, eCommerce growth since 2011.

 Channel Intelligence & Analytics – Kinator

Kinator – Paxcom’s proprietary technology solution can collect and analyze publicly available data from all major platforms across multiple geographies to deliver Data-Driven Analytics & Insights for Brands selling on multiple e-retailers and marketplaces.

Paxcom’s interactive KPI Dashboards & Reports enable data-led decision-making on Product Pricing, Promotions, Placement, and more. Kinator helps brands track, measure, audit, and analyze their

• On-shelf Availability
• Price, promotions, and Buy Box
• Ecommerce content
• Reviews & Ratings
• Visibility on search results and category
• Sales across platforms
• Advertising performance

 Services, Strategy & Execution

Paxcom’s team of Ecommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch/optimize Products Price, Promotions, and Placement on popular eCommerce Sites.

Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure your brand has all the tools to remain ahead of the curve.

We pride ourselves working as a partner and an extension of our clients’ teams to ensure synchronized plans to succeed.​​

• Ecommerce content and design
• Business Analytics And Consultation
• Promotions & Marketing Strategy across platforms
• Global Support (India, North America, UAE, Africa & Southeast Asia)

 AMS & Campaign Management

Our eCommerce experts provide end-to-end campaign management in sync with your Brands goals and objectives across eCommerce platforms.

When there are millions of products to choose from, a brand cannot afford to sit back and expect a customer to reach its product.

Instead, the product needs to reach its customer. We manage multi-million spends across different platforms and categories for leading or upcoming brands, using objective-based tailored strategies.

• Ecommerce Campaign & Ams Management
• Technology Aided Campaign Management using Paxcom’s cutting-edge tools
• Promotions Management
• Search & Display Ads

Omnichannel Solutions

Get complete control over your e-commerce logistics and fulfillment. Businesses of all sizes & categories can harness the power of our innovative pre- and post-fulfillment solutions to make their listing, order processing, warehousing, and shipping process seamless, quick, and manageable.

Easy connections across several channels, a consistent experience for customers and employees, and automated technologies will help you accelerate with control.

Our Omnichannel offerings comprise multiple robust web applications that provide solutions that can easily help brands grow and manage their backend operations.

• Product Information & cataloging system (PIM)
• Order & Inventory Management Software (OMS)
• Warehouse Management Software (WMS)
• Marketplace seller solutions

Digital innovations are driving the ecommerce sector in India towards a paradigm shift. What are the measures taken by your brand to boost this drive?

Punit Sindhwani: With digital innovations driving the eCommerce sector in India, we at Paxcom, through our patented technology and a strong suite of eCommerce services, help businesses expand their online presence.

Paxcom is well-known for its digital solutions that help brands and sellers improve their online performance.

Paxcom’s always been at the forefront of digital growth in India, and even today, we are constantly innovating and adapting to support the ecommerce industry further.

We have recently launched our premium analytics tools for sales and ecommerce advertising optimization, as well as a suite of omnichannel solutions for more efficient warehouse, inventory, and order management.

We have also been working actively to drive a better understanding of ecommerce and knowledge sharing across partners and industries.

A large part of this has also been made available to a wider audience through our new website, paxcom.ai, and our social media pages.

What is the USP of Paxcom?

Punit Sindhwani: Paxcom’s USP include – 

• Strong experience across platforms and categories
• Cross geography/industry best practice
• Strong Technical Solutions + Services work together to give a complete solution
• Flexibility to tailor software as well as services to your specific requirements
• Global Support – Multiple language tracking & content Learnings across brands & categories

What are your key priorities for the next 12-15 months in terms of revenue growth, geographic expansion, new product / service launch as well as team building ?

Punit Sindhwani: Over the next 12-15 months, our primary focus is on driving revenue growth through strategic measures.

We will enhance our analytics tools, optimize sales and advertising strategies, and deliver exceptional customer service.

Expanding into new markets and tailoring solutions to local dynamics is a priority. We will introduce innovative AI and ML-driven products, enhance omnichannel capabilities, and recruit skilled professionals.

We aim to provide intelligent, data-driven solutions that optimize operations and empower our team to deliver exceptional results and support our clients effectively.

Read more Success stories of Indian entrepreneurs, Women Entrepreneurs & startups stories at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn