Purposeful gifting this holiday season with asa beauty’s green favourites!

asa’s green favourites

Is purposeful gifting on your wishlist this holiday season? Gift with a purpose, choose from asa’s green favourites!


As we approach the end of another year, we look back at how the year grew us, challenged us and shaped us into the new beings we are today.

Our approach to life shifts with each passing year, in order to become a better version of ourselves.

Here’s a more conscious approach to living a more purposeful life in 2022 – gifting with a purpose through sustainable choices this holiday season.

At asa beauty, we urge you to choose to live consciously. Our festive edit of ‘green packaging’ this Christmas, allows you to step into the new year with renewed choices. Choose clean, luxury beauty that is good for you and good for the planet.

We celebrate this with ‘green packaging’ for the products that our customers especially love! 

From its inception, the brand has sustainability at its very core – including packaging and the processes involved in it.

In 2018, India alone consumed 142 billion units of packaging, all of which eventually ended up in landfills.

At asa, we are mindful of the social impact and ensure our ecological footprint is conscious in every sense.

To bring this value to life, on a constant basis, we invest in extensive research to make sure our primary, secondary as well as tertiary packaging are environment-friendly. They are also reusable, recyclable and long-lasting for the end consumer.

The casings of every asa beauty product are made out of aluminium, which is an endlessly recyclable material.

In an effort to minimize the use of plastic, we try to use recyclable materials and glass for our products’ packaging as much as possible.

The paper used for our secondary packaging is 100% recyclable and FSC certified – a certifying body that protects our forests and their species and the rights of the indigenous. Additionally, we also use paper honeycomb to wrap our products instead of plastic bubble wrap. 

At asa we have also introduced our Refillable Program in an effort to reduce waste. With our sustainable packaging, our customers can buy one case and that case can last a lifelong, as one can buy our refills to use with the same casings.

Looking at long-term benefits, we created multipurpose products at asa, where you can use just one product in a multitude of ways.

For example, the asa Lip & Cheek Tint is a fan-favourite and best-seller – it’s used for vibrant lips, blushing cheeks, and also as an eyeshadow!

This eliminates the need of purchasing several different products, which would in turn produce a larger amount of waste. 

Enter the new year with our philosophy of ‘Clean Awakening’, a holistic experience that could change your outlook on day-to-day living.

Consumption can be a more gratifying experience if we choose to do it consciously. Join us as we take a step towards a more sustainable world, a healthier planet and happier customers in 2022!

About asa beauty:

asa is India’s first luxury beauty brand with products that are more than 92% natural, refillable, vegan, and sustainable that gaze at beauty through the lens of mindful living and wellness.

A brand that brings together a formulation for the Global Indian, a quest for purposeful luxury — a lifestyle that begets goodness, with a brand that accentuates it. The entire brand range is available on www.asabeauty.com, Nykaa and Purplle. 

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