Exclusive Interview with Raj Bajoria, COO of Selfex

Raj Bajoria

Raj Bajoria’s Journey as COO of Selfex, India’s Leading Courier Company

Meet Raj Bajoria, the dynamic Chief Operating Officer (COO) at Selfex, India’s pioneering international courier and delivery company.

With a wealth of experience in the logistics and transportation industry, Raj plays a pivotal role in driving the company’s operations to new heights of success.

His strategic vision, innovative mindset, and unwavering commitment to excellence have propelled Selfex to become a trailblazer in the field, revolutionizing cross-border delivery services in India.

In this exclusive interview, we delve into Raj Bajoria’s remarkable journey and gain valuable insights into the company’s achievements, challenges, and future endeavors.

Can you share the inspiration behind founding Selfex and what problem you aimed to solve in the delivery and logistics industry?

Raj Bajoria: The way businesses like DHL and FedEx were able to establish a reputation for themselves in the logistics sector has always astounded me.

Since I decided to enter this industry, they have been my inspiration because they are now consumers’ top choice when looking for international shipping.

The logistics industry in India has no trouble finding affordable domestic delivery services, but there is a significant barrier when it comes to international shipments.

Our logistical agents and companies handle international deliveries, but the costs are too high and it does not seem practical.

To close this gap, I made the decision to create Selfex and introduce the idea of self-networking to our industry.

What exactly is self-networking, and how does it work within the Selfex platform?

Raj Bajoria: For those of us in the logistics industry, self-networking is genuinely a necessity. Most of our logistics clients are disorganized—roughly 90% of them—and self-networking helps connect them all.

By using this strategy, once a client contacts us, we handle the entire delivery procedure. No matter where the client is located—in Tier 1, Tier 2, or Tier 3 cities—we pick up the inventory to be delivered.

After helping to package the goods, we pick up the inventory and send it abroad by air. We employ our own network and keep costs low for all parties concerned.

How does Selfex collaborate with other players in the delivery and logistics ecosystem, such as retailers, manufacturers, or e-commerce platforms?

Raj Bajoria: We have a committed team that researches partnerships and collaborations. We are currently contacting different logistical agents all over the nation.

We have established a wide-ranging network of manufacturers, distributors, retailers, and online shopping sites throughout our nation.

In order to ensure global reach, we also collaborate with international delivery agents. Our team works around the clock to make sure that everyone’s objectives are met, and our business model takes into account all of our partners and stakeholders.

Can you highlight any specific challenges you have faced while building and scaling Selfex? How did you overcome them?

Raj Bajoria: Lack of knowledge and organization in the logistics sector was a significant obstacle we encountered when developing Selfex.

Many of the unorganized logistic agents are unaware of how the system functions or what paperwork is necessary for international deliveries.

We and our partners are at risk if we end up with illegal or prohibited items because many of the unorganized players lack education or literacy.

Since we introduced Selfex, which helped with live tracking and online KYC verification, protecting ourselves and our partners has become simpler.

We have made great strides toward organizing and streamlining our processes, and we have overcome a lot of our obstacles.

Can you discuss the sustainability initiatives of Selfex? How does the company contribute to reducing its environmental impact?

Raj Bajoria: We make arrangements to pick up all of our deliveries at once, which lowers both our fuel usage and the amount of pollution in the air.

Additionally, by streamlining the delivery process, Selfex hopes to reduce emissions and pollution. In the past, numerous freighters and agents would make deliveries.

Selfex aims to use the same shipping channel to complete all feasible deliveries for the day while using the fewest number of vehicles possible.

What measures does Selfex take to ensure the safety and security of packages during transportation?

Raj Bajoria: Owing to our extensive experience in the field, we have a prepared procedure for the packaging and delivery of goods that has been in use for 25 years.

We make sure fragile items are packaged with protective covering and packaging, stickers to mark them as such, and stickers to highlight them.

Additionally, depending on the requirements of the specific object, we use corrugated rolls and boxes that range from two to three plies and beyond.

Additionally, we track our deliveries and give our customers up-to-date information. Therefore, our efforts guarantee the satisfaction of both our partners and clients.

What are your future plans for Selfex? Are there any new features, expansions, or partnerships on the horizon?

Raj Bajoria: Our operations and services are expected to grow significantly, and our network and locations have also expanded significantly.

Over a thousand Selfex centers will be opened throughout India, and 21 international centers will be opened in Europe, the United States, and the United Arab Emirates.

Additionally, we hope to get to the point where we can contact customers the same day they place an order, if not sooner. We are working hard to achieve these objectives, and we have hopes that we will do so soon.

Raj Bajoria, the COO at Selfex, has undoubtedly left an indelible mark on the logistics landscape in India.

His visionary leadership and relentless pursuit of innovation have not only elevated Selfex to become India’s first international courier and delivery company but have also set new industry standards for efficiency and customer satisfaction.

With Raj at the helm, Selfex continues to redefine cross-border delivery services, solidifying its position as a trailblazer in the logistics industry.

As the company advances into the future, we can expect nothing less than continued excellence and groundbreaking solutions under the guidance of Raj Bajoria, an inspiring leader and driving force behind Selfex’s success.

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