This is the interview of Rashi Bothra and Ruchi Gehani – Interior Designers, Co-Founders and Creative Head of Azure Interiors. We hope you find the inspiring interview useful and inspiring through your entrepreneurial journey and will keep you motivated.
Tell us a little about yourself
Rashi Bothra and Ruchi Gehani are interior designers by profession, their forte is luxury residential projects and the company under their supervision has taken massive projects like Clark Hotels, Zeqon(luxury in land), Hello Bastar and many more concept retail stores along with residences.
From just conceptualizing a space to key turn around projects to consultations, they offer bespoke interior solutions to their patrons.
Their work exhibits technical expertise, furniture design, luxe quality and fits the individual budget parameters.
Having been at the forefront of interior design for more than 7 years now, Rashi and Ruchi are inspired by people and places.
They travel across the globe to explore new cultures and at the same time learn about new advancements.
Their clientele comprises the aware and well-travelled Indian consumer looking for a designer to put their thoughts and vision to fruition.
They believe that design is more than just aesthetics. Their vision with Azure Interiors is to expand and undertake projects all over India.
Their work exhibits technical expertise, furniture design, luxe quality and fits the individual budget.
How did you get your idea or concept for the business?
We founded Azure Interiors in 2013. During our internship we got many offers from acquaintances and friends.
We took up one of the opportunities offered to us and started our journey with a 800sqft retail showroom which manufactures and promotes tribal art of Chhattisgarh.
We designed and got several elements from their own factory for interior designing.
What service(s) or product(s) do you offer?
Being an interior designing consultancy firm, we specialize in commercial, residential and hospitality projects.
From conceptualizing a space to key turn around projects to consultations, we offer bespoke interior solutions to our patrons.
Our work exhibits technical expertise, furniture design, luxe quality and fits the individual budget parameters.
What is unique about your business?
Since we started on to our business, we have been very precise with our work deliverance that requires a lot of dedication, detailing and precision.
Our belief is to under commit and over deliver and make a mark for our client’s project.
What made you choose this type of business?
From our learning days only, we both were very clear about our aim and wanted to pursue something in the creative field and eventually landed upon interior designing, learnt, gained experience and decided to pursue our dreams in the discipline.
What was your mission at the outset?
Our initial ideology was to put Raipur on the map when it comes to Interior Designing.
How many employees in your organization?
We are based out of Raipur, Chhattisgarh. Currently having a team of 10 members excluding us. Our team comprises junior designers, draftsmen, site engineers and supervisors.
What’s your company’s goals?
We always aim for highest quality in terms of processes that we follow on site and materials we use. We want to create a niche in executing luxury projects in India and abroad.
How do you build a successful customer base?
We believe excellent service is what one looks in for any project. We, Rashi and Ruchi, are a team and ensure that we are always present at the moment whenever the client or our workers require us.
We also believe our biggest strength is that we give equal importance and personal attention to all our projects no matter how big or small it is.
Followed by our attention to detail and to always keep trying to improve our designing and try not to become repetitive.
What have been some of your challenges, and what have you learned from them?
We believe by reaching to the right clientele we can do wonders for our brand. As many people are looking for a particular taste but somehow they are unable to find the right designers.
So there is a demand and there is a supply. Effective use of Social media can bridge the gap between the two.
Who has been your greatest inspiration?
Our greatest source of inspiration has always been Zaha Hadid, Kelly Wearstler and Krupa Zubin from ZZ Architects.
We aspire a lot of senior designers & want to reach to their level by being one of the best designing firms of india.
What are some of the biggest mistakes you’ve made?
Can’t say it as a mistake but we experienced a bad flavor at the start of our career from one of our clients, who started taking us for granted and didn’t acknowledge to pay off our dues.
This kind of behaviour sounds unethical and unacceptable when it comes to professional functioning.
If you had one piece of advice to someone just starting out, what would it be?
One of the most prominent & biggest challenges is that , in India, a mass of people judge you from the place you belong & not by the work you do.
We have witnessed many designers who are experienced & whose work is not so good or average , but they come from a metro city & get bulk work everywhere.
We strongly feel, if judged unbiasedly, we are better or at par with many of designers in big metro cities, so one has to be mentally prepared to bear this biased nature to survive in the industry.
Does your company help the community or society?
80% of our team consists of women. We feel very good about the fact that we are able to equip multiple girls every year with skills to make their own career and be financially independent.
We hope you find the inspiring interview of Indian Women Entrepreneur, Rashi Bothra and Ruchi Gehani – Interior Designers, Co-Founders and Creative Head of Azure Interiors useful and inspiring through your entrepreneurial journey and will keep you inspired.
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