Interview: Ravin Saluja, director with Sterling Agro Industries Ltd ( Nova Dairy Products )

An interview with Ravin Saluja, director with Sterling Agro Industries Ltd ( Nova Dairy Products ) – One of the leading dairy firms in India

In today’s interview, we are honored to speak with Mr. Ravin Saluja, Director of Sterling Agro Industries Ltd, the driving force behind Nova Dairy Products. With a commitment to quality and innovation, Mr. Saluja has played a pivotal role in establishing the brand as one of India’s leading dairy firms.

His insights into the industry’s challenges and opportunities promise to provide a deeper understanding of the dairy landscape in India.

Nova Dairy has been a market leader in the dairy industry for many years. What do you attribute this success to?

Ravin Saluja: Our success is built on a foundation of undying commitment to quality, innovation, and sustainability. We have consistently focused on delivering high-quality dairy products that meet the evolving needs of our consumers.

Our state-of-the-art manufacturing facilities, strong supply chain, and strong partnerships with farmers ensure that we maintain the highest standards from farm to table. Additionally, our investment in R&D has allowed us to innovate and introduce new products that cater to diverse tastes and preferences.

How does Nova Dairy ensure the quality and safety of its products?

Ravin Saluja: Quality and safety are non-negotiable for us at Nova Dairy. We have implemented stringent quality control measures at every stage of production, from milk collection to packaging.

Our facilities are equipped with advanced testing labs that ensure all products meet national and international safety standards. We also work closely with our network of farmers to maintain strict hygiene practices and provide them with the necessary training and resources to produce high-quality milk.

Our commitment to quality is further reinforced by our certifications, including ISO 22000 and FSSC 22000.

Can you elaborate on Nova Dairy’s commitment to sustainability and how it influences your operations?

Ravin Saluja: Sustainability is at the core of our operations at Nova Dairy. We are deeply committed to reducing our environmental impact and promoting sustainable practices across our supply chain.

Our recent initiative to support biogas plants on farms is a testament to this commitment. By converting livestock waste into renewable energy, we are helping farmers manage waste sustainably while reducing greenhouse gas emissions.

Additionally, we have implemented water conservation measures in our manufacturing processes, use eco-friendly packaging, and are continuously exploring ways to minimize our carbon footprint.

Nova Dairy has a strong relationship with its network of farmers. How do you support and empower them?

Ravin Saluja: Our farmers are the backbone of our operations, and we are dedicated to supporting and empowering them in every way possible. We provide them with access to modern farming techniques, veterinary services, and high-quality feed to improve milk yield and quality.

Through our cooperative model, farmers receive fair prices for their milk, ensuring a stable income. We also offer training programs on sustainable farming practices and financial literacy, enabling them to manage their farms more efficiently and sustainably.

The dairy industry in India is highly competitive. How does Nova Dairy differentiate itself in the market?

Ravin Saluja: Nova Dairy differentiates itself through a combination of quality, innovation, and consumer-centricity. Our products are known for their superior taste and nutritional value, which resonate with health-conscious consumers.

We also stay ahead of market trends by continuously innovating and expanding our product portfolio to include value-added products like fortified milk, flavored dairy beverages, and dairy-based snacks.

Moreover, our strong brand reputation, extensive distribution network, and focus on sustainability give us a competitive edge in the market.

What role does technology play in Nova Dairy’s operations and growth strategy?

Ravin Saluja: Technology plays a pivotal role in our operations and growth strategy. We leverage cutting-edge technology in our manufacturing processes to ensure efficiency, consistency, and quality.

Our supply chain is digitally integrated, allowing us to monitor and optimize every aspect of production and distribution. Additionally, we use data analytics to understand consumer preferences and market trends, which informs our product development and marketing strategies.

As we continue to grow, we are also exploring the potential of emerging technologies like artificial intelligence and blockchain to further enhance our operations.

How does Nova Dairy address the challenges of fluctuating milk prices and supply chain disruptions?

Ravin Saluja: Fluctuating milk prices and supply chain disruptions are inherent challenges in the dairy industry, but we address them through a combination of strategic planning and strong partnerships.

We maintain a diversified supplier base and work closely with our farmers to ensure a consistent supply of high-quality milk.

Our robust inventory management system allows us to respond quickly to market fluctuations. Additionally, we have implemented risk management strategies, such as hedging and long-term contracts, to mitigate the impact of price volatility.

Can you share any recent product innovations or developments at Nova Dairy?

Ravin Saluja: Innovation is a key driver of our growth at Nova Dairy. Recently, we have expanded our product portfolio with the introduction of fortified milk products that cater to the growing demand for functional and health-enhancing foods.

We have also launched a range of flavored dairy beverages aimed at younger consumers who seek taste and convenience.

Our R&D team is continuously working on developing new products that align with consumer preferences and nutritional trends, ensuring that we remain at the forefront of the dairy industry.

What are Nova Dairy’s future plans and goals for the next five years?

Ravin Saluja: Looking ahead, our focus is on expanding our footprint both domestically and internationally. We aim to enhance our production capacity, invest in sustainable practices, and continue innovating to meet the evolving needs of our consumers.

We are also exploring opportunities to enter new markets and introduce a wider range of value-added products. Additionally, we plan to deepen our engagement with farmers by expanding our support programs and promoting more sustainable farming practices.

Our ultimate goal is to maintain our leadership position in the dairy industry while contributing to the socio-economic development of rural India.

As we conclude our discussion with Mr. Ravin Saluja, his visionary approach and dedication to sustainable practices at Nova Dairy Products highlight the future of the dairy industry in India.

His insights not only reflect the challenges faced but also inspire a commitment to quality and community.

We thank Mr. Saluja for sharing his expertise and look forward to seeing how Sterling Agro continues to shape the dairy sector in the years to come.

Read more Success stories of Indian entrepreneurs, Women Entrepreneurs & startups stories at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn