The Start-Up Success Story of redBus – an Indian online bus ticketing platform.
RedBus is an Indian online bus ticketing platform was founded 3 engineers, Sudhakar Pasupunuri, Phanindra Sama, and Charan Padmaraju from ground zero who also worked together at various organizations in Bengaluru before founding the redBus. Headquartered in Bengaluru, India, These 3 Indian engineer Entrepreneurs from the Birla Institute of Technology and Science. redBus was started with an initial investment of Rupees 5 lakh.
RedBus providing a ticket booking facility through its Android mobile apps, iOS mobile app, and website. This online bus ticketing platform connects over 2500 bus travelers and bus operators across India, Latin America, and Southeast Asia. RedBus is a part of MakeMyTrip, India’s leading online travel company and also a subsidiary of an online travel organization, Ibibo Group.
redBus currently runs in countries like India, Singapore, Malaysia, Colombia, Indonesia, Peru with an over 20 million customer base and has so far registered over 180 million trips. The company has achieved a more than 70% share in the online bus ticketing segment in 2018.
in 2006, redBus has begun its operations by tying up for seat reservations with various travel agents through the redBus ticket booking portal. The company owns a GDS for bus inventory distribution, SeatSeller, and BOGDS, a cloud computing service for bus operators. The bus ticketing platform was mentored on several aspects of the business and was selected for the TiE Entrepreneurship Acceleration Program in 2006.
In 2012, redBus has announced a partnership with Rajasthan State Road Transport Corporation (RSRTC), at the same time, to launch an online ticketing portal, redBus has tied-up with Goa State Road Transport Corporation.
redBus appointed Mahendra Singh Dhoni, Indian cricketer as its brand ambassador in April 2019. redBus partnered with private sector general insurance company in India, Acko General Insurance to offer travel insurance to cover cancellation, accidents, bus-type mismatch, and baggage loss for its users. At the same time, the company announced a partnership with Google Maps and a caller ID and spam blocking solution provider for mobile devices named Truecaller. RedBus also partnered with an American multinational technology company, Amazon India to offer a bus ticket booking service on Amazon India.
Today, redBus has 10,000 buses listed on it, 700 bus operators, sells around 5,000 tickets every day and works in 15 states of India.