Interview: Rishabh Agarwal & Mrs. Anushka Agarwal, Founders of Diavo

An interview with Rishabh Agarwal & Mrs. Anushka Agarwal, Founders of Diavo, a modern and minimalist jewelry brand

In the realm of contemporary jewelry, Diavo stands as a beacon of modernity and minimalism. Founded by the visionary duo, Mr. Rishabh Agarwal and Mrs. Anushka Agarwal, Diavo has swiftly ascended to prominence with its exquisite designs and commitment to timeless elegance.

Their journey is a testament to entrepreneurial prowess and artistic ingenuity, blending traditional craftsmanship with a contemporary aesthetic to redefine the jewelry landscape.

Today, we have the privilege to delve into the minds behind Diavo, to uncover the inspirations, challenges, and triumphs that have shaped this remarkable brand.

What inspired you to start Diavo, and how did the idea for a modern and minimalist jewelry brand come about? Can you share any specific moments or experiences that led to the inception of the brand?

Rishabh Agarwal: Diavo was born from a deep understanding of the jewelry industry and a keen observation of consumer preferences. Both of us come from a background steeped in jewelry, and from an early age, we noticed a common dilemma among jewelry enthusiasts: while there was an abundance of ornate, heavy pieces suitable only for special occasions, there was a noticeable scarcity of minimalist, modern designs that could be worn every day.  This realization sparked the idea for Diavo.

Our experiences interacting with customers further solidified our belief in the demand for minimalist and modern jewelry. We encountered countless individuals who shared our affinity for unique, understated pieces.

However, they too faced challenges in sourcing jewelry that aligned with their aesthetic preferences. Thus, Diavo was born out of a desire to fill this void in the market & to become a jewellery partner of every individual.

Diavo is described as a brand that combines Indian craftsmanship with a global perspective. Could you elaborate on how you integrate these elements into your jewelry designs and brand ethos?

Anushka Agarwal: Our approach begins with deep research to understand the diverse needs of both Indian and global customers. We address various age groups, ensuring our designs appeal to everyone.

Transparency and authenticity are core pillars of our brand. Recognizing the trust issues in the jewelry industry, we prioritize transparency by providing our customers with a clear understanding of the authenticity and purity of our products.

For example, all our diamond pieces come with a certificate of authenticity obtained only after rigorous quality checks. This allows our customers to validate the authenticity themselves.

By integrating these elements into our designs and brand ethos, we not only uphold the rich heritage of Indian craftsmanship but also cater to the diverse and discerning tastes of a global audience, ensuring that Diavo remains a trusted and favorite jewelry partner. 

As founders of Diavo, what sets your brand apart from other jewelry brands in the market? How do you differentiate yourselves in terms of design aesthetics, quality, and overall brand experience?

Anushka Agarwal: What sets Diavo apart from other jewelry brands in the market is our unwavering commitment, unparalleled quality, and visionary designs. As founders, we’re not just entrepreneurs; we’re visionaries with a mission to reach every jewelry lover’s home.

We strive to exceed our customers’ expectations by merging their desires and imaginations with our expertise, delivering exceptional quality and service. Additionally, we differentiate ourselves by offering after-sales support lifetime free plating and dedicated ensuring a seamless and enriching brand experience from purchase to wear.

The Madhuram Group is known for its commitment to quality and craftsmanship. How does Diavo uphold these values within its product offerings and operations?

Rishabh Agarwal: At Diavo, as a part of the Madhuram Group, we uphold the same unwavering commitment to quality and craftsmanship. Utilizing the finest materials and implementing additional e-coating for durability, we ensure that our products meet the highest standards. 

Customer satisfaction is our utmost priority, and we strive to make their shopping experience seamless and rewarding. With minimal and premium pieces easily accessible, backed by a dedicated and supportive customer service team, we aim to foster a sense of belonging with our customers, making them feel like cherished members of our extended family.

Minimalism is a key aspect of Diavo’s design philosophy. How do you approach the balance between simplicity and elegance in your jewelry designs, and what considerations do you take into account during the design process?

Anushka Agarwal: In our design process at Diavo, we approach the balance between simplicity and elegance by placing ourselves in the shoes of our customers. As jewelry enthusiasts ourselves, we understand their desires and preferences intimately, allowing us to craft designs that resonate deeply with them.

By combining our passion for jewelry with a customer-centric mindset, we strive to create pieces that are not only minimal and elegant but also extraordinary in their simplicity.

Collaboration and partnerships can be valuable for brand expansion. Are there any collaborations or partnerships that Diavo has undertaken or plans to pursue in the future to further enhance its brand presence?

Anushka Agarwal: Yes, there are exciting collaborations in the pipeline, but we’re keeping them under wraps for now. However, we’ve been fortunate to partner with esteemed journalists and anchors from NDTV such as Divya Wadhwa, Gargi Rawat, Naghma, Osama Shaby, and Nidhi ma’am.

What are your aspirations for Diavo in terms of growth, innovation, and impact? Are there any exciting developments or upcoming collections that your customers can look forward to?

Rishabh Agarwal: We’re thrilled to announce our upcoming diamond collection, featuring minimal, modern, and aesthetic designs. Additionally, we’re planning to launch our first physical store in Delhi, so stay tuned for more exciting developments!

As the founders of Diavo Jewels, our aspirations for the brand encompass three key pillars: growth, innovation, and impact.

Growth: We envision Diavo Jewels becoming the epitome of modern luxury in the jewelry industry, catering to the diverse needs and preferences of our esteemed clientele. Our goal is to expand our reach and establish a formidable presence both nationally and internationally.

With a focus on strategic partnerships and market penetration, we aim to solidify Diavo’s position as a frontrunner in the realm of contemporary jewelry.

Innovation: Innovation is at the core of everything we do at Diavo Jewels. We are committed to pushing the boundaries of traditional craftsmanship and embracing cutting-edge technologies to create designs that are not only aesthetically pleasing but also technologically advanced.

Our upcoming diamond collection is a testament to this commitment, featuring avant-garde designs that seamlessly blend minimalism with modern aesthetics.

Moreover, we are constantly exploring new materials, techniques, and design concepts to stay ahead of the curve and exceed the expectations of our discerning clientele.

Impact: Beyond mere transactions, our ultimate goal is to make a meaningful impact on the lives of our customers. We aspire to be more than just a jewelry brand; we aim to be a trusted partner in their journey towards self-expression and empowerment.

By offering meticulously crafted pieces that resonate with their individual tastes and lifestyles, we seek to foster a deep sense of connection and belonging with our clientele. Additionally, we are committed to giving back to society and supporting causes that align with our values, thereby leaving a positive legacy for future generations.

In terms of exciting developments, we are thrilled to announce the imminent launch of our diamond collection. This collection represents a culmination of months of meticulous planning, design, and craftsmanship, and we are incredibly excited to unveil it to our discerning clientele.

Featuring minimalist, modern, and aesthetic designs, each piece in the collection is a true work of art, reflecting our unwavering commitment to excellence and innovation.

Furthermore, we are excited to share that we will soon be opening our first physical store in Delhi. This marks a significant milestone in our journey and represents a new chapter in the evolution of Diavo Jewels.

The store will not only serve as a retail space but also as a hub for creativity, innovation, and community engagement. We look forward to welcoming our customers into this immersive and experiential space, where they can explore our collections firsthand and experience the essence of Diavo Jewels in a tangible way.

What is your success tips for young and aspiring entrepreneurs?

Rishabh Agarwal: As seasoned entrepreneurs and founders of Diavo Jewels, we understand the challenges and aspirations that young and aspiring entrepreneurs face. Our journey from inception to success has been marked by valuable lessons and insights, and we are eager to share our success tips with the next generation of innovators and leaders.

Follow Your Passion: One of the cornerstones of entrepreneurial success is unwavering passion and commitment to your vision. Identify what truly ignites your soul and drives your ambition. Whether it’s a revolutionary product idea, a disruptive business model, or a desire to make a positive impact on society, let your passion be the guiding force behind your entrepreneurial journey.

When you’re deeply passionate about what you do, challenges become opportunities, setbacks become lessons, and success becomes inevitable.

Give It Your All: Building a successful venture requires dedication, perseverance, and relentless effort. Aspiring entrepreneurs must be willing to go above and beyond, putting in the hard work and sacrifice necessary to turn their dreams into reality.

Be prepared to invest your time, energy, and resources into your venture, knowing that every ounce of effort you put in brings you one step closer to your goals. Remember, success rarely comes overnight; it is the result of consistent effort, resilience, and a refusal to give up in the face of adversity.

Prioritize Customer Satisfaction: At the heart of every successful business lies a deep commitment to customer satisfaction. Put your customers at the center of everything you do, and strive to exceed their expectations at every touchpoint. Listen to their feedback, understand their needs, and tailor your products or services to meet and exceed their expectations.

Building strong relationships with your customers not only fosters loyalty and advocacy but also serves as a powerful driver of long-term success and growth. Remember, satisfied customers are your best brand ambassadors and the key to sustainable business success.

Embrace Innovation: In today’s fast-paced and ever-evolving business landscape, innovation is the key to staying ahead of the competition and driving meaningful change. Aspiring entrepreneurs must embrace innovation in all its forms, whether it’s developing groundbreaking products, leveraging emerging technologies, or reimagining traditional business models.

Stay curious, stay adaptable, and never be afraid to challenge the status quo. By constantly pushing the boundaries of what’s possible, you’ll position yourself as a leader in your industry and pave the way for future success.

Learn from Failure: Finally, remember that failure is not the end; it’s merely a stepping stone on the path to success. Every successful entrepreneur has faced setbacks and obstacles along the way, but it’s how you respond to failure that ultimately defines your journey.

Instead of letting failure discourage you, let it fuel your determination and drive you to new heights. Learn from your mistakes, adapt your approach, and keep moving forward with unwavering confidence and resilience. In the words of Thomas Edison, “I have not failed. I’ve just found 10,000 ways that won’t work.”

In conclusion, the road to entrepreneurial success is paved with passion, dedication, innovation, and a relentless commitment to customer satisfaction. By following these success tips and staying true to your vision, you’ll not only build a thriving business but also leave a lasting legacy that inspires others to dream big and pursue their passions with unwavering determination.

In the tapestry of jewelry design, Mr. Rishabh Agarwal and Mrs. Anushka Agarwal have woven a narrative of innovation and sophistication through Diavo. Their relentless pursuit of excellence and dedication to artistic integrity have not only elevated their brand but also redefined standards within the industry.

As we conclude our conversation, it’s evident that Diavo’s journey is not just about crafting beautiful jewelry, but about embodying a philosophy that celebrates the harmony between simplicity and elegance. With their unwavering passion and creative vision, the Agarwals continue to inspire, leaving an indelible mark on the world of modern jewelry.

Read more Success stories of Indian entrepreneurs, Women Entrepreneurs & startups stories at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn