Rivpra Formulations enters D2C market with a premium skincare brand, Oteria

Company launches 19 products; Plans to expand the product line to 50 by 2026

• Oteria products are currently available on Amazon, Flipkart, and Oteria’s direct-to-consumer (D2C) platform www.oteria.com
• Focuses on generating awareness about holistic health for skin & creating skin equity
• Aims to build a gender-neutral skincare brand based on ‘circadian rhythm’ with 19 products

India, April 16, 2024: Rivpra Formulation, an integrated pharmaceutical company, today announced its entry into the D2C segment with the launch of its latest venture – a premium skincare brand, Oteria. Built on the concept of ‘circadian rhythm,’ Oteria is a gender-neutral brand providing holistic skincare solutions for both men and women.

With a comprehensive approach to skin, hair, and body care, Oteria has launched 19 products and plans to launch 30 more products by 2026. With these product lines, the company aims to focus on promoting awareness of skin nourishment based on one’s circadian rhythm.

With more than 20 years in the market, Rivpra Formulation merges pharmaceutical expertise with its very own state-of-the-art facility to research, test, develop, and innovate products within Oteria’s portfolio, in line with the human body’s natural rhythm.

Each ingredient undergoes testing in our own well-equipped labs so that we deliver high-quality efficacious products to consumers. Following its debut, all skincare products will be available on e-commerce platforms like Amazon, Flipkart, and Oteria’s direct-to-consumer (D2C) platform, www.oteria.com.

The company is also planning to launch the products on Nykaa, Foxy, Tira beauty, and quick-commerce platforms such as Zepto and Blinkit.

Commenting on the new launch, Vibhor Rastogi, Director, Rivpra Formulation Pvt. Ltd. shared, “Amidst the backdrop of the COVID-19 pandemic, there has been a notable surge in online shopping that reflects an increasing comfort level among consumers towards e-commerce platforms.

This trend underscores a significant shift in consumer behaviour towards digital retail channels. Keeping that in mind, for Oteria, our primary focus is to connect directly with consumers by bringing our products to their doorsteps by partnering with the e-commerce and quick-commerce platforms whilst educating them about the importance of understanding one’s rhythm, for the holistic benefits of their skin.

As an organisation, we are committed to developing inclusive, accessible skincare for all. The launch of Oteria cements the start of an exciting journey in the skincare industry and presents an opportunity for us to directly engage with consumers to continue providing solutions, specific to consumer needs.”

All of Oteria’s product line is manufactured at Rivpra Formulation’s independent manufacturing unit located in Sidcul, Haridwar which spans over 1,00,000 sq. ft through its subsidiary Medisch Lifesciences (distribution channel).

Rivpra Formulation is a pharmaceutical company with a state-of-the-art infrastructure set up in compliance with WHO-cGMP standards. Rivpra Formulation takes pride in testing and developing products, in line with the human body’s circadian rhythm and follows the same standards for Oteria.

About Oteria:

Oteria is a premium gender-neutral skincare brand. It is a subsidiary brand under Rivpra Formulation. The name “Oteria ” comes from a Gaelic origin which in English means ‘Musical.’ The brand is built on a foundation that there is a rhythm in everything like the one of your own bodies and believes in Playing To Skin.

Oteria is a gender-neutral brand that aims to build awareness about inculcating better habits for overall skin health based on your circadian rhythm. With the product’s efficacy, Oteria promises realistic outcomes for its customers.

All Oteria products are available on e-commerce platforms such as Amazon, and Flipkart as well as exclusively on www.oteria.com

About Rivpra Formulation Pvt Ltd:

Established in 2005, Rivpra Formulation is a legacy integrated pharmaceutical company with a state-of-the-art infrastructure set up in compliance with WHO-cGMP standards. Rivpra Formulation is a parent company working alongside 4 subsidiaries which are namely Medisch Lifesciences, also a distribution channel for Rivpra D2C Skincare brand Oteria.

Its construction unit is known as Vibhor Buildcon, Menrik Biomerge which is a marketing company for generics, and lastly Manila Pharma. Rivpra Formulation has a widespread clientele in the pharmaceutical sector such as Dabur, Biocon, Emcure, and Mankind, amongst others.

Rivpra Formulation is known for its high quality to deliver the best products to its clientele and customers. To know more, visit https://rivpraformulation.com/

Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.

Read more Press Releases at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn