Interview with Rohan Chopra: Co-Founder, CEO and CTO of Unesync

An exclusive interview with Rohan Chopra: Co-Founder, CEO and CTO of Unesync – Transforming Business Finance for Indian MSMEs

Rohan Chopra, co-founder of Uneminded Technologies Pvt. Ltd., is a tech enthusiast with a  background in computer science and IT services. His entrepreneurial journey began as the  founder of Decimal Space Private Limited, a successful dev-shop that caters bespoke  technology creation services to businesses of any scale 

Having worked on fin-tech projects and gained an aerial view of the reality of financial  operational tools in India, Rohan teamed up with his childhood friend, Ujjwal (a core member of  Decimal Space as well), to address the issues and challenges faced by Indian SMBs and SMEs.  This pursuit of innovation led to the inception of Uneminded Technologies and its flagship  product, Unesync. 

Guided by his core philosophy of simplifying complex systems, Rohan has been instrumental in  “Canva-fying” business finance for Indian MSMEs, transforming convoluted financial processes  into user-friendly solutions. His guiding principle is that “innovation thrives on simplicity,” and  this ethos shines through in every facet of Uneminded Technologies.

Could you share the inspiration behind the founding of Unesync? What motivated you to focus on transforming business finance for Indian MSMEs specifically?

Rohan Chopra: We’re currently in an extremely dynamic financial system—a system that is going through a digitization and compliance metamorphosis. This transformation has seen the introduction of several new compliance steps, such as e-invoicing, log- management, etc. Indian MSMEs have had to rely on systems that are extremely complex to keep up with these changes.

Unesync was born out of the necessity of simplifying daily finance and accounting for MSMEs. Our platform aims to make day-to-day finance operations as simple as possible while reducing the learning curve and workload of a business.

Can you provide an overview of the key services and solutions that Unesync offers to MSMEs in India?

Rohan Chopra: Unesync provides a comprehensive financial platform that streamlines various aspects of business finance for MSMEs. From seamless accounting and reconciliation tools to facilitating easy access to credit, our platform is designed to be a one-stop solution.

Furthermore, with our focus on using cutting-edge technology, we’re ensuring MSMEs have access to advanced yet simple-to-use tools that were previously only available to larger enterprises.

MSMEs often face numerous financial challenges. Could you highlight some of the common issues that Indian MSMEs encounter when managing their finances?

Rohan Chopra: Certainly. Indian MSMEs often grapple with limited access to credit, which hampers growth. Many face challenges in managing cash flows, especially with delayed payments. Additionally, the fragmented nature of available financial tools and lack of commercial flexibility mean that businesses often use multiple platforms for different needs, leading to inefficiencies and data discrepancies.

Technology plays a significant role in the financial industry. What role does technology, including artificial intelligence and data analytics, play in Unesync’s approach to transforming business finance for MSMEs?

Rohan Chopra: At Unesync, technology is at the heart of everything we do. We leverage AI to simplify backend communication within the platform, helping reduce time and increase efficiency. Our platform uses data analytics to offer insights, ensuring MSMEs not only manage but also optimize their financial operations.

What are your success tips for young and aspiring entrepreneurs?

Rohan Chopra: Stay curious and never stop learning. Entrepreneurship is as much about resilience as it is about innovation. Celebrate the small wins, learn from the setbacks, and always remember the bigger picture. Surround yourself with a passionate team, and together, you can navigate the exciting yet challenging world of startups.

How does Unesync differentiate itself from other financial platforms catering to MSMEs in India?

Rohan Chopra: Unesync is a holistic solution crafted for the unique challenges faced by Indian MSMEs. Our approach focuses on understanding the core financial pain points of MSMEs and offering tailored solutions. The combination of state-of-the-art technology with a deep-rooted understanding of Indian businesses allows us to deliver services that are both intuitive and comprehensive.

With the rapid digitization wave post-pandemic, how is Unesync ensuring the digital safety and security of its clients?

Rohan Chopra: Digital safety is paramount for us at Unesync. In the post-pandemic era, as businesses increasingly turn towards digital platforms, we are doubly committed to ensuring their data remains uncompromised. We’ve invested in cutting-edge encryption technologies and adhere to the highest cybersecurity standards globally.

Regular audits, both internal and third-party, ensure that our systems remain impervious to threats. At Unesync, we believe that a trustworthy digital experience is a necessity in our journey to empower Indian MSME’s

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